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Konsepti ja Vuorovaikutussuunnittelu
Course description, definition and starting the process
Mariana Salgado Ari Tanninen & Jukka Nevalainen
15.09.2012Kerava unit- Laurea University of Applied Sciences
Course description
About this course
1- We have 4 meetings
Today! 15.0913.1009.1101.12
2- If you do not come to one meeting you get an extra-task. Please
ask in advance for it, so it is easier to complete it.
3- There are 4 assignments.
About this course
4- You will be working on your thesis but if you cannot use your
thesis as a case for this course we provide you with a case (Oppifi Ltd).
5- Four tasks:
A) Reading group (1 book)
B) Design one concept (possibly with a prototype(s), at least 3 iterations with 5 users)
C) Visit a firm and understand their perspective on concept design (document in blog). Comment on blog articles from other groups.
D) Presentation of the concept and it's development process. Document every iteration.
About this course
6- Students’ time load
Present in class 32 hs
Reading group + blog notes 30 hsVisit to the company + presentation 10 hsConcept development 56 hs(including iterations, user testing, blog documentation, conclusions & thoughts)Final presentation 17 hs
Total 135hs
About this course
7- Roles
Mariana answer mails
Mariana gives final grades and Ari and Jukka give suggestions
Ari and Jukka prepared bibliography.
Jukka and Ari manage the blog
Mariana, Ari and Jukka prepare presentations and tasks.
About this course
8- Goals
Primary goalUnderstand concept design. After the course a student should be able to answer the following questions:- What is a concept? What kind of different concepts are there? (service, product, business etc.)- Why are concepts useful? What different uses have they? How can concepts be used in different contexts (own organization, portfolio, future partners)?- How are concepts developed? How do different companies develop concepts? What makes a good concept? How to evaluate concepts?
Secondary goalsGet hands-on experience in doing prototypes and test them with final usersMap future workplacesLearn how to use a blog
About this course
9- Visits
We want to organize 2 visits to different work environments
where they develop concepts using prototypes. We aim to organize two of these visits. One is confirmed.
The third visit you have to organize it with your group, using your network. This is the task 1
Task 1: visit a company in a small group and interview the person making concept design and prototypes. Report on the visit.
This task is group work. The report is a presentation that you upload to Optima. We will scheduled presentations according your possibilities to arrange the visits.
10- Reading group
Task 2: Choose one of these books.
Konseptisuunnittelun supersankari. Tiia Sammallahti.
Rapid Contextual Design - a how-to guide to key techniques for User-Centered Design. Karen Haren Holzblatt, Jessamyn Burns Wendell, Shelley Wood
The User Interface - Concept & design . Lon Barfield
Read it. Gather and analyse the book. Find its critical points. What is the newness in the book? What attract your attention? Why? Do a report on the discussion.
This is group work. Groups can be different for the different tasks.
Today's program
8.30 - 8.45 Introduction to the course (Mariana, Ari and Jukka)
8.45 - 9.15 Teamwork to define what is a concept (Jukka and Ari)
9.15 -10.00 What is a concept? (Mariana)
10.00-10.15 Break!
10.15 - 11.00 Concepts from previous course (Riikka & Pirjo)
11.00 - 12.00 Students form groups, brainstorm concepts
12.00 - 13.00 Lunch
Today's program
13.00 - 16.30 Marko Taipale, Huitale Oy / Gosei Oy
Part 1: The story of Nextdoor-service. How did we build it, what did I learn. The
role of concepts and prototypes in service and business development.
Part 2: Business Model Generation, Business Model Canvas, Minimum Viable
Products and prototypes. Where do concepts and prototypes come from? What needs do they serve?
(Part 3: Discussing students’ concept ideas)
16.30 - 17.00 Introduction to blog use (Ari and Jukka) - Voluntary
Definition
KonseptiDefinition from Wikipedia
Konsepti, kirjallisen työn luonnos, puhtaaksikirjoittamaton työ
Konsepti, suullista esitystä varten tehty käsikirjoitus
Konseptikuva ja konseptikuvitus, erilaisten produktioiden kuvallinen luonnos tai suunnitelma
Ups! Wikipedia has not a definition of what is
Concept Design
Does it exists? Can we add the definition after today?
Sound Trace
Äänijalki (2005)
Ateneum Art Museum
Mariana Salgado- Media Lab- November 2005
Mariana Salgado- Media Lab- November 2005
Conversational Map
Keskustelukartta (2005)
Kunsthalle (Taidehalli)
Mariana Salgado- Media Lab- November 2005
Mariana Salgado- Media Lab- November 2005
Mariana Salgado- Media Lab- November 2005
The Secret Life of Objects
Keskustelukartta (2005)
Kunsthalle (Taidehalli)
3 projects but same design concept
Visitors’ created content as part of the museum exhibition
What is concept design?
It is not the solution or implementation
of a design problem
Picture fromhttp://www.windowfarms.org/
It is not the definition or exploration of a design problem
Picture by For Inspiration Only in Flickr
It is not the visualization of a possibilities
Pic
ture
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lickr
Though visualizations are key to concept design
Pic
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.
It is the idea behind a design solution
Pic
ture
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Jord
anH
ill S
choo
l D&
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ept
An idea that needs to be developed
Pic
ture
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by
Jord
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tested and validated.
Pic
ture
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Bog
art
Han
dsom
e D
Evi
l
Where does concept design come from?
from the analysis of background research
From tacit knowledge
Pic
ture
by
mar
s-di
scov
ery
dist
rict
in F
lickr
From the dialogue with the users
From your own intuition as designers
From organization’s requirements
Pic
ture
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by
Juha
nson
in
From community needs
Pic
ture
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lickr
From understanding
the context
Pic
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davi
dcro
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Do we have methods for concept design?
Yes!!!
Brainstorming- Visualizing- Making Scenarios & Personas-Understanding design process-
Nurturing the dialogue with the users- Dicussing- Testing- Evaluating-Being critical
andPrototyping
About Understanding the Design Process
INPUTOUTPUT
Analisis t
Síntesis t
Don Koberg and Jim Bagnall (1972)t
INPUTOUTPUT
Analisis t
Sintesis t
Definition t
define t
selectideatet
implementanalyse t
Don Koberg and Jim Bagnall (1972)t
Generation t
Evaluation
CommunicationExploration t
Four stage design process- Nigel Cross (2000) t
Analysis of Problem t
Conceptual design
Working Drawing etc
Need t
Michael J. French (1985) t
Statement of Problemt
Selected schemes
Embodiment of Schemes
Detailing
Feedback
Case Study: Urban Mediator
Vision prototype – animation (public)Arki research group material. Media lab Helsinki. Thanks to Joanna Saad-Sulonen for this slides.
Case Study: Urban Mediator
Vision prototype – sketch (project partners)
Case Study: Urban Mediator
Working prototypes – mobile proto (co-design activities)
Case study: Urban Mediator
Working prototypes – “magnets” (design team)
Case study: Urban Mediator
Software prototypes (“alpha version”)
Urban Mediator v2.0
Case study: Urban Mediator
Working prototypes – wireframes
Case study: Urban Mediator
Working prototypes – paper – co-design sessions
Case study: Urban Mediator
Working prototypes – paper prototype (design team)
Case study: Urban Mediator
Different types of prototypes
There are many types of prototypes and different prototypes can be used during the design process, for different purposes
… pencil sketch, cardboard or foam mock up of a device, slide show of images, videotape showing simulated behavior, simulation in a software prototyping environment, partially implemented version of the product …
- Crude/rough/non-interactive prototypes can capture rough ideas early on
- More polished prototypes can help communicate the gist of the design
- Prototypes supporting interactivity can be used to ask feedback from users
(Eriksson 1995)
Principles of prototyping
(Lim et al. 2008)
In brief
When creating a prototype, it is important to consider:
• the material
• the resolution
• the scope
Wizard of Oz
The user sits at a computer and uses the system
The responses actually generated by a remote operator who manually simulates the system
It already requires some material in digital form
High Fidelity Methods
Building an interactive prototype of the system
It could be for example Flash, Director or Visual Basic
Pros: realistic functionality, user-driven, can be used for real testing, look and feel, already usable for specification, marketing and sales
Cons: expensive and slow to develop, cannot be used early, might direct attention to irrelevant details, people often reluctant to change major aspects, may lead to unrealistic expectations
Software design example - too detailed prototypes lead the customer to think that the project is ahead of the schedule. Beware.
Paper prototyping
Best suited for 2D interface design, especially often used in web design. For 3D or highly interactive content less useful Rough sketches of the interface
One of the designers acts as a "computer" and changes the pages.
When the user interacts with the imaginary system: points with a finger
Need to take notes or videotape the test case for further analysis
Use your imagination: for example menus can be done with pieces of paper
“Papers Prototypes are low-tech, low-cost, but highly effective form of usability testing for web site design”
Helen M. Grady
simple tools like paper, scissors, and stickies.
separation of design and content allows to be focused on content
“hands-on” designing manipulating physically the content
the whole group can be following all the steps
no computer skills are needed
users recognizing that the prototype is a rough model felt freer to criticize and make recommendations
multiple tests with small number of users is more helpful at identifying problems than elaborate usability tests
paper prototyping allows to separate content from visual design
changes can be made on the fly during the test
after several iterations of testing and design on paperputting a web site will not take long
the data should be as real as possible
Examples
Bibliography
On Concept Design
Conceptual Design (2003), B.J. Fogg. The Mit Press. Brenda Laurel (ED.)Design Research. Methods and Perspectives.
Design Thinkking (2008). T. Brown. Harvard Business Review.
Mitä on Konseptisuunnittelu. (2006) J. Iljin. Minne menne luova luokka. Toim. Inkinen, Mäempää, Timonen
Tuotekonseptointi. (2003). T. Keinonen and V. Jääskö. TeknologiaInfo Teknova Oy,Helsinki.
The comparison between visual thinking using computer and conventional media in the concept generation stages of design. (2001) P.H. Won. Automation I Construction 10. 319-325.
On the Move with a magic thing: role playing in concept design of mobile services and devices. (2000). J. Iacucci, Kuutti, K. and M. ranta. ACM Library.
Konseptisuunnittelun supersankari. Tiia Sammallahti.
Rapid Contextual Design - a how-to guide to key techniques for User-Centered Design. Karen Haren Holzblatt, Jessamyn Burns Wendell, Shelley Wood