© 2012 IBM Corporation

Per FredrikssonIT Architect, IBM Software Group

© 2012 IBM Corporation2

Aligning IT and Business GoalsYou Experience the Barriers of Time, Cost and Risk today

• Lowering IT costs• Driving business

innovation• Responding to the

consumerization of IT• Countering competitive

threats• Enhancing the customer

experience

Getting Up and Running

Takes months:• Specify/Design• Procure

• Integrate• Deploy

Development Operations

Takes 30-90 days:• Provision • Configure

Ongoing Effort

Takes months and requiresdowntime:• Customize/Tune• Scale• Manage

• Maintain• Upgrade

IT Reality

Business GoalsGrow top and bottom line by:

© 2012 IBM Corporation3

Clients Have Tried Various Approaches to Close the Gap

Client-tunedSystems Appliances Cloud

FlexibilityControl

SimplicityRapid Deployment

AgilityElasticity

Time and Expense Required

Single PurposeShared Dependence

What if you could have the best of all three?

Benefits

Challenges

© 2012 IBM Corporation4

The world’s first family of expert integrated systems

ANNOUNCING:

© 2012 IBM Corporation5

Infrastructure System: Expert at sensing andanticipating resourceneeds to optimize yourinfrastructure

Platform System: Expert at optimallydeploying and runningapplications for rapid time-to-value

Announcing the First Two members of the IBM PureSystems Family

© 2012 IBM Corporation6

Integrated by Design

ComputeNodes

Power 2S/4S*x86 2S/4S

V7000Expansion in/out of chassis

StorageNodes

Flex SystemManager

ManagementAppliance

ExpansionPCIe,DedicatedStorage

IBM PureFlex Building Blocks IBM PureFlex System IBM PureApplication System

…with compute, storage, networking, physical and virtual

management & entry cloud management

…with middleware designed for

transactional web applications &

enabled for cloud

PlatformSystem

Chassis14 half-wide bays for nodes

10/40GbE, FCoE,IB 8/16Gb FC

Networking

InfrastructureSystem

A Continuum of Value from Building Blocks to Systems

Better Economics, Better Business Velocity,

and Better Experience with IT

© 2012 IBM Corporation7

Benefits grow when moving from virtualization to PaaS

Traditional IT Model – Challenges:§Difficulty tracking resources§Labor intensive install and configuration§Low resource utilization; high maintenance costs§Longer application development cycles, increased defect potential

Benefits:§ Reduced hardware and

software costs through consolidation, increased utilization

§ Improved data center space efficiency

§ Improved continuity, reduced outages

§ Improved provisioning through virtual servers and script-based deployment

Additional Benefits:§ Self service infrastructure

deployment and on-demand infrastructure provisioning

§ Automated resource usage tracking

§ Reusable image library to deploy O/S

§ Automated scaling capabilities

Additional Benefits:§ Automated, policy-driven

(SLA-based) resource management and dynamic scaling capabilities

§ Automated health management (isolation and recovery), tracking, and monitoring

§ Standardized pattern-driven platform management

§ Consistent, on-demand, pattern-driven workload provisioning (application, middleware, database) across dev/test and production

Infrastructure

Development

Implementation

Operations

Infrastructure Mgmt Auto Provisioning

IaaS

20% -25%

25% -30%

Platform Mgmt Pattern-based Provisioning

PureApplication System PaaS

30% -35%Virtualization

Accelerates application development enabling cost reduction, productivity, and

revenue benefits to be realized more quickly

Accelerates application development enabling cost reduction, productivity, and

revenue benefits to be realized more quickly

© 2012 IBM Corporation8

PureApplication System lowers the cost of operations…

Hardware and software costs are reduced through consolidation, increased utilization

Administration costs are reduced through improved monitoring and automated, policy-driven resource management

Intelligent health management capabilities reduce business-impacting outages and incidents

Pattern-based provisioning simplifies upgrades and migrations, patching, testing

…while accelerating application development that enables project-driven cost reduction, quicker realization of productivity and revenue benefits

PureApplication System lowers the cost of operations…

Hardware and software costs are reduced through consolidation, increased utilization

Administration costs are reduced through improved monitoring and automated, policy-driven resource management

Intelligent health management capabilities reduce business-impacting outages and incidents

Pattern-based provisioning simplifies upgrades and migrations, patching, testing

…while accelerating application development that enables project-driven cost reduction, quicker realization of productivity and revenue benefits

PureApplication System – benefits distribution

Typical distribution based on early assessments

© 2012 IBM Corporation9

Customer case – PoC – European financial institute

Key Goals: a strategic platform for the full lifecycle of applications that: reduces labor costs for maintenance and operations

accelerates development and operations lifecycle

Increases the density of applications in the data center

© 2012 IBM Corporation10

Customer case – PoC – European financial institutePoC test cases

Density•Multiple concurrent versions of middleware•Deploy multiple concurrent application versions

Maintenance•Apply middleware patches•Apply firmware patches

Enterprise IT integration•Integrate with standard alerting systems•APIs to integrate with self-service portal•Single sign-on and security audit integration•Application can access existing NN infrastructure components (Oracle DBs, LDAP)

Resiliency•Simulate system failure•Rollback from failed/incomplete application or middleware update•Rollback from a failed/incomplete firmware patch

Isolation and density•Control application placement•Stress test of one application does not affect other apps

Deployment Automation•Automated deployment of existing NN application with patterns•Use of existing scripts to configure connections to external resources (for example database scripts)•Extend base images to meet the requirements of a specific NN applications

© 2012 IBM Corporation11

Customer case – PoC – European financial institute

•Projected € 1.7 million savings over three years in labour reduction in their test/dev environment•Includes monitoring – cost takeout of existing monitoring solution•Allows NN to track usage and licenses•Has integrated tools and can preserve existing management scripts/value with the including tooling•Availability during firmware updates•Roadmap for high density PaaS (multi JVM, small VMs)•Strong interest in additional IBM patterns and modeling very complex applications made of many patterns

© 2012 IBM Corporation12

IBM PureApplication SystemSimple, Efficient, Flexible and Virtualized Application Platform – Built for Cloud

Ready for Cloud• Repeatable self service provisioning• Integrated and elastic application and

data runtimes

Simplify Ongoing Tasks• Automated provisioning• Single point of management• Integrated monitoring & maintenance• Application-aware workload

management• Easy to integrate with existing

environment

Complete, Ready-to-Go Systems• Arrives ready to go with expert integration• Pre-optimized for Java, web and database

performance• Virtualized across the stack

for efficiency• Resilient, secure, scalable

infrastructure

Interconnect10 GB ethernet8 GB FC

StorageSolid State (6 TB) Spindles (48 TB)“Easy Tier” sw

Compute96-608 cores 16GB/core ram

© 2012 IBM Corporation13

Single management interface

© 2012 IBM Corporation14

What the business wants… What’s required…

MonitoringLifecycleManagement

© 2012 IBM Corporation15

Simplified deployment

© 2012 IBM Corporation16

Initiates a fully scalable Web Application

Deploy

MonitoringLifecycleManagement

MonitoringLifecycleManagement

Softwareapplication

© 2012 IBM Corporation17

2 – 4 months

Reusable templates and patterns remove project waste

Repetitive non-value adding steps delay projects: manual installs, wait time between handoffs, rework cycles to correct problems

found in test, downstream changes…

From this…

ProcurementProcurement InstallInstall Integrate & Configure

Integrate & Configure TestTest Startup &

Run

Startup & RunDesignDesign

To this…

DesignDesign ProcurementProcurement InstallInstall

Integrate & Configure

Integrate & Configure TestTest Startup &

Run

Startup & Run

Click to Deploy

Click to Deploy

Done once… for cloud creation / expansion

Done once (hours)… for image customization / pattern creation

Reused and repeated (minutes)…for each new deployment

© 2012 IBM Corporation18

Extensibility From The Broadest Ecosystem Is Made Easy

New IBM PureSystems Centre: Gain access to a broad community of IBM and

certified partner expertise

Download optimized, deployable application patterns from 100+ leading ISV partners

Search by solution area, industry or system

Download fixes and patches

Access to developer community

© 2012 IBM Corporation18

Also run your existing applications today*

© 2012 IBM Corporation19

Thank You!

http://www.ibm.com/ibm/puresystems/