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Small Business & Entrepreneurship |
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Kopi Chat
A special brew by NUS Enterprise
20th September 2016
Aaron Patzer
CEO Mint.com
Gary Liu CEO Digg.com
Paul Bragriel
Founding Partner Golden Gate Ventures
Lite Takeaway
of Highlights
DA BAO
Kopi Po
Hiring
Hire slowlyFire quickly
Surround yourself with people who are better than you, who fill your gaps and know your
gaps.
Otherwise, if you are an A+ player, and you hire an A- player, they're going to hire B+ players
and eventually you're going to have a company filled with a bunch of C-level players.
- Gary Liu
Don't invite the virus (people with bad attitude and not fitting into the team's
culture) to join at the very beginning.
-Paul Bragriel
You will be the smartest person in the room when you hire people smarter
than you and learn from them.
- Gary Liu
Validation
The biggest mistake I have made is not getting proper validation.
-Aaron Patzer
Validate your product in front of normal, average, non-tech people
and not just your friends and family.
Your parents' friends are the best people.
-Aaron Patzer
Get them to use the product for 15-20 minutes. If they are genuinely upset when
you take the product away from them, that’s a great validation, not just the initial "Wow"
factor.
-Aaron Patzer
Marketing
Cold-emailing and cold-contacting people works! People are too scared to reach out to
people, but humans are actually very receptive. Use LinkedIn and Facebook. Don't be afraid to
reach out to potential customers, potential clients, and potential hires.
-Paul Bragriel
Usually you will have a better luck contacting the Vice-President or a
Director, not the CEO.
-Aaron Patzer
For media, don't approach founders of the big blogs, talk to the newest person on the team who is probably hungry for stories and needs content. They are the ones with a quota they
need to fill every month.
-Paul Bragriel
Don’t wait for the magical introduction. You have to push for it.
-Paul Bragriel
Growth
Build virality into the product/service/platform rather than rely solely on marketing to make it viral
What is your major risk? Who is going to shut you down?
-Gary Liu
Drop by your clients' offices— just to say hi!Don't just wait for something magical to
happen, you need to push for it and make it happen.
- Paul Bragriel
What’s the Next Big Thing?
Aaron Patzer: Artificial IntelligenceGary Liu: Messaging Run-Time
Paul Bragriel: Virtual & Augmented Reality
Start a company because you want to impact the world in a
meaningful way.
-Aaron Patzer
Kopi Chat is a series of talks organized by NUS Enterprise that brings in speakers from all around the world to connect with
the community of entrepreneurs and
developers. To attend the events, just hit up the
website: www.blk71.com