L/O/G/OA11- Group 5

L/O/G/O

Answer:

Answer:

Boys Over Flowers

SORRY, SORRY

L/O/G/OA11- Group 5

1. Introduction

2. Effects of cultural export on Korean economy

3. Conclusion

1. INTRODUCTION

1.1Definition of “Cultural Export”

1. INTRODUCTION

1.1Definition of “Cultural Export”

• transfer of cultural meaning from one

cultural sphere to another

• comprising interaction and cooperation

processes

• intercultural partnership

• products and productions are reciprocally

imported and exported.

1.2 The overview of Korean

cultural exports

KOREA

1960s Today

1.2 The overview of Korean

cultural exports

What is the reason for the overwhelming success of

South Korea?

-> Korean Cultural exports

• 1999

The start of “Korean Wave”, which refers tospread of South Korean culture around theworld.

1.2 The overview of Korean

cultural exports

• 2006

1.2 The overview of Korean

cultural exports

Korean bands and singers truly became famous and completely made music overtake the role of movies.

• 2011Revenue from Korean culture exports reached a record. Korea’s entertainment industry generated $3.8 billion.

1.2 The overview of Korean

cultural exports

So far the wave has spread to Asia, North& Latin America and Europe & NorthAfrica.

1.2 The overview of Korean

cultural exports

2. EFFECTS OF CULTURAL EXPORT

ON KOREAN ECONOMY

2.1. Direct impacts of Korean music &

films on its economy

Music

Dramas/Movies

MUSIC CULTURAL PRODUCT

International fans contribute

to selling revenue

Recording Selling Promotion

Tremendous boost to the economy

Tohoshinki 4th Live Tour 2009 in DBSK Asia Tour

in Tokyo Dome, Japan made them the first Korean

group to perform there and sold out 100,000 seats.

Asia Tour & World Tour

Asia Tour

16 countries 25 cities

World Tour

In Japan, slowest ticket price : 26,000 JPY

(nearly 6,5 million VND)

In Japan, over 1 000 000 people rushed for the tickets due for 150 000

seats

Drama

Winter Sonata - 2002

• 330,000 DVDs

and 1,200,000

copies of Winter

Sonata novels were

sold.

•600,000

soundtrack albums

were sold

• Revenue in

Japan: 100 billion

won

Dae Jang Geum (Jewel in the palace)

- 2004

Export Revenue: 4,3 million USDExported to: Middle East, Europe, Australia, Japan, Taiwan,

China and South East Asia

Secret Garden

– 2010-2011

Ju Mong- 2006

Boys Over

Flowers-2009

IRIS - 2009

• Exported to 7 Asian countries ( 10

countries more are negotiating to buy it)

• Fetches the highest price for all South

Korean drama exports until now

• Export revenue: 20 billion South

Korean won (about 18 million

USD)

• Advertising revenue: 6,6 billion USD

The Moon Embrace the sun

2012

2.2. Indirect impacts of Korean

music & films on its economy

2.2.1. Cosmetics and Fashion

FASHION

candy-colored

skinny jeansSHINee

Princess Lee Seol’s princess-like hair accessories (My Princess Drama)

Big Bang-themed items

of UNIQLO sold out

within 15 minutes at

825 shops nationwide

COSMETICS

Most of Korean cosmetic brands promote their brand

by featuring hip Korean stars.

• Korean exports of cosmetics reached

$761 million in 2010

• The reasons:

– The increase in demand from consumers.

– The increase in number of tourists visiting

Korea.

– The effect of Korean Wave

Korean stars have not only helped in boosting the

popularity of Korean music and dramas but have

driven up the sales of Korean cosmetics.

2.2.2. Mobile Phones

2.2.2. Mobile Phones

2.2.3. Food

Kimbap Birimbap Rice Cakes

Kimchi Cold-noodles Tukbokki

Famous Korean idols

• Thanks to mass media, the trends of food

in Korea are updated regularly.

• A lot of Korean restaurants are spring up.

2.2.3. Food

Korean Goong

restaurant

Sochu restaurant

2.2.4. Tourism

3. CONCLUSION

• Lesson for Vietnam:

– Cuisine

– Fashion

– Music