KORN/FERRY INTERNATIONAL

A guide to our brand

Weare talent.

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The more things change, the more they stay the

same. Whether the pilot is flying a Boeing 777 or

the Wright Brothers’ Flyer, it is the person rather

than the aircraft that makes the flight successful.

Despite all of the technological advances of the

past 100 years, the simple truth remains people

make businesses work.

Forty years ago, Lester Korn and Richard Ferry

launched Korn/Ferry Enterprises in Los Angeles

with little more than $10,000, a typewriter,

one secretary and a dream — to become the

premier global executive search firm. Today,

Korn/Ferry International is truly the fruition of

their shared foresight.

As the industry leader, our firm enjoys a

rich heritage, one of innovation, boldness

and success. We have elevated executive

recruitment to a fine art, infusing unique and

proprietary science-based tools, building

a successful mid-market and outsourced

recruitment company, and adding even greater

value through our leadership and talent

consulting offerings.

Korn/Ferry’s impact on the human capital

market, albeit significant, has only just begun.

It is our brand and the trust it conveys that

present us with the opportunity to do more.

Together, we will further evolve and forge new

traditions into the fabric of our great company.

Korn/Ferry—a great brand, the very best people and an enormous opportunity. Thank you for your contribution.

Gary Burnison

Chief Executive Officer

Our story

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It was during a time of turmoil, generational clashes and military

conflict that two young entrepreneurs shared a vision — to

establish a company focused on delivering leadership to leading

organizations around the world. Stepping into virtually uncharted

territory, Lester Korn and Richard Ferry founded Korn/Ferry

International on November 14, 1969.

Innovative We have come a long way since Lester and

Richard started the business 40 years ago. Our

heritage as the leading executive recruitment

firm has paved the way for us to address other

aspects of talent management to help our

clients achieve their business goals.

Organizations are seeking ongoing methods

and systems to attract, develop, retain and

sustain their workforces. To help them with

these needs, they will turn to partners they

can trust, who are credible and can help their

businesses thrive.

And who is better qualified to provide this than

Korn/Ferry? For four decades, we have helped

organizations build their leadership teams.

Simply stated, we have the best people, we

have the best solutions and we have the best

brand. This is a position and a responsibility that

we do not take lightly. We use our success to

continually innovate and look for new ways to

add value for our clients.

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from the start

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Infusing

science intoartArt and science often merge to bring

about success. From painting to

architecture, medicine to astronomy,

examples of the delicate balance

between art and science are evident

across many fields and professions.

The same collaboration is true in our work. We understand

the subtleties and intangible aspects of talent — the “art,” so

to speak. It is that feeling you get after years of experience;

although you cannot put your finger on precisely why, you know

in your gut that one candidate is a better fit than the other.

And now, by introducing the tools and techniques made possible

through our unique technologies and intellectual property, we

at Korn/Ferry add precision to our processes — the “science” —

and create the platform for providing the talent management

services clients truly need in a changing world.

Retain We define what drives optimum performance

and employee engagement. We ensure that

management and executive pay programs and

incentives align with shareholder value, company

strategy and sound governance practices while

effectively motivating participants.

Sustain We coordinate and scale key aspects of the

talent management process to create a long-

term platform and culture within our clients’

organizations. We achieve this through our

proprietary technology tools and by certifying

our clients on our assessment process and

other components of our intellectual property.

Creating a long-term human capital competitive advantage for our

clients rests on the ability to address four fundamental leadership

and talent management needs — attracting, developing, retaining

and sustaining key talent. Our solutions are aligned to deliver

optimal value in each of these areas.

The search and

AttractWe offer an unparalleled depth of experience,

global reach and industry knowledge through

our executive recruitment services, plus a

unique methodology that includes a compe-

tency-based interviewing framework and our

proprietary behavioral assessment tool.

Develop We enhance the effectiveness of existing

or newly hired talent through developmental

coaching, onboarding, residence-based

leadership programs, team effectiveness

offerings and scalable developmental tools.

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beyond

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Talent drives business.

Lester and Richard realized early on that their firm could

only be as good as the people they hired to serve their

clients. When recruiting our own employees, we apply the

same exacting standards we use to identify and attract

outstanding talent for our clients.

We strive to be the premier career destination

in the industry, providing our workforce with a

unique strategy, deep resources and offering an

environment that allows for career-long develop-

ment and personal growth.

Each person who works for Korn/Ferry is an

example of our undisputed ability to attract and

retain the very best talent.

Korn/Ferry will continue to develop and deliver

new and impactful talent solutions that are

unique to the industry, but it is ultimately our

team’s skills, teamwork, commitment and

passion that will guide our evolution into the

world’s leading talent management resource.

Our values

– Integrity and respect

– Teamwork and collaboration

– Personal accountability

– Effective communication

Our vision

Our vision is to be the premier global provider

of talent management solutions, known for

unsurpassed quality where the most talented

colleagues serve our clients each day.

Our mission

Our mission is to enhance the lives of our

clients, candidates and colleagues through

our actions and the delivery of unsurpassed

leadership and talent solutions.

Executing a well-focused strategy

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Institutionalize our go-to- market strategy to outperform the marketBeing recognized as the premier provider of and

preferred partner for the broadest suite of talent

management solutions.

Deliver unparalleled client excellenceContinuing to invest in technologies, processes

and tools to make our services more timely and

effective for clients.

Extend and elevate the Korn/Ferry brand to create the top of mind firm in human capitalPromoting our solutions through a unique

marketing campaign, The Art & Science of

Talent, and our thought leadership think-tank,

The Korn/Ferry Institute, to create the top of

mind firm in human capital.

Solutions-driven growthProviding clients with a rich and ever-growing

set of solutions, further strengthening relation-

ships and diversifying our firm.

Pursue transformational opportunities along the broad HR spectrumFurther developing adjacent, talent-based

service offerings that differentiate our flagship

business and extend our brand.

Create a lifetime career destinationHaving the premier employer brand in the

industry and being seen by our clients,

colleagues and competitors as the firm

with the preferable platform that provides

a lifetime of career opportunities.

We will achieve our goals by adhering to our strategy,

which centers on the following initiatives:

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Corporate vision, culture & strategy

Talent strategy, organization & workforce planning

An integrated talent framework

Co

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Lan

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alignment

alignment

support & sustain

support & sustain

Sca

lab

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TalentAcquisition

Organization Design/Development

SuccessionPlanning

PerformanceManagement

Executive Recruitment

Leadership &Team Development

CompensationPlanning

Learning & Development

Employee Engagement& Retention

Competency definition & assessment

System enablement

OUR LOCATIONS WORLDWIDE

THE AmERICAS

AtlantaBogotaBostonBuenos AiresCalgaryCaracasChicagoDallasDetroitDurangoHoustonIrvineLimaLos AngelesMedellinMexico CityMiamiMinneapolisMonterreyMontrealNaplesNew YorkNorthern VirginiaPhiladelphiaPrincetonQuitoRio de JaneiroSan FranciscoSantiagoSao PauloScottsdaleSeattleStamfordTorontoVancouverWashington DC

ASIA PACIFIC

AucklandBangaloreBangkokBeijingBrisbaneGuangzhouHong KongJakartaKuala LumpurMelbourneMumbaiNew DelhiSeoulShanghaiSingaporeSydney TaipeiTokyoWellington

EUROPE, mIDDLE EAST & AFRICA

AmsterdamAthensBarcelonaBrusselsBucharestBudapestCopenhagenDubaiFrankfurtHelsinkiIstanbulKievLondonLuxembourgLyonMadridMilanMoscowOsloParisPragueRiyadhRomeStockholmViennaWarsawZurich

1900 Avenue of the StarsSuite 2600Los Angeles, California 90067Tel: +1 310 552 1834Fax: +1 310 553 6452

1209BRANDBOOKwww.kornferry.com