A run through of how KPIs work for social media, providing more context to my single slide presentation. Hope it's helpful.
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KPIs for social media Presented by: Stuart Hall Community consultant [email protected]A online community-based presentation
Transcript
1. KPIs for social media A online community-based presentation
Presented by: Stuart Hall Community consultant [email_address]
2. Strategic use of KPIs
3. What make good KPIs?
Communities are part of moving from transactions to
relationships where relationships help drive transactions
So balancing quantitative with qualitative is essence of
community building value from conversations and traffic
But what does this mean in KPI terms, how can this help as a
tool?
As its simplest to make sure wherever possible for each
objective there is a quantitative and qualitative metric to strike
the right balance
4. Harnessing the power of conversation
5. The value of conversations?
The best contributions to community will be those that publicly
impact on your content, processes or products.
Your business needs to be seen to be part of the conversations,
and seen to be responding to people on an individual basis; its
part of achieving the objective of a professional social networking
community with a strong value proposition.
6. The balanced scorecard approach
7. KPI objectives - examples
Financial
Demonstrating ROI on investment in your community
Increasing the number of (engaged) users
Increasing membership recruitment, retention and renewal
8. KPI objectives - examples
Customer
Providing communities where your members can network with their
peers
Providing communities where members can create and share their
own content
9. KPI objectives - examples
Internal business processes
Creating synergy between online and physical events using
social media tools
Being flexible and nimble in supporting collaborative community
activity and capitalising on opportunities as they arise
Adding value to member generated content
10. KPI objectives - examples
Internal learning and growth
Understanding of latest community techniques to gain greater
engagement
Embed community KPIs within business-wide objectives and target
setting
Awareness of internet developments, and ability to distinguish
which are important, which we should exploit, and which we should
reproduce
Plan and budget for review/development of online community
functionality and content
11. The KPI model for performance
If your objective is i ncreasing the number of (engaged)
users
What would the metric or measure would be?
Quantitative: number of discussion threads
Qualitative: number of discussion threads where there has been
an active discussion
2. Target?
3. Results?
4. Ownership & action?
12. Four step process examples
13. Your community KPIs need to be:
Aligned with the business
Both quantitative and qualitative
Actionable there needs to be action according to results, with
ownership
14. KPIs drive your success! Abacus image by mint imperial
.