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Critical read Two-step approach:

First, scan through the case to understand the big picture

Second, read through the case slowly again

Gather information for your outline by highlighting, underlining and making margin notes.

Create outline Determine your role Lay out the time line:

Including key deadlines, milestones, or time constraints

Identify key users/stakeholders Create an organizational chart.

Identify issues Use the exhibit analysis to help

Exhibits provide content for issue coverage And provide information from which to do

numerical analysis

Rank issues What is important to the users? Are there big dollar figures attached to some

of them?

Were you specifically asked for anything? Are any of the issues mission critical?

Determine key issue/required task If not specifically spelled out in the case, what

was the #1 issue in your ranking?

Quantitative analysis Know what is necessary to support your

key issue/required task and what is not necessary

Use this to support your analysis.

Recommendation Should be realistic, exceptional/creative, and

must take into account cost considerations You should also present alternatives and

discuss the risks, but conclude on one

Present the stages to your recommendations: Immediate, threefive years, and long-term.

Conclusion Conclude with conviction but be prepared for

questions/push-back.

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Case analysis framework

The overall goal of a case is to teach you to integrate concepts together and to apply your knowledge. Recognize the cause and effect of decisions made, see the inter-relation between people and issues, see the detail, but never lose sight of the big picture.Follow this basic approach to analyzing a case using 8 easy steps.

A few keywords that describe a good presentation: Connecting You need to connect what you

know about your topic Audience needs With the need for information

of your audience

Engage, clarify and inspire In ways that clarifies for them, engages and inspires them.

Remember the three general means of persuasion:1. Logic Reasoning of argumentation and using

facts and figures in your message2. Credibility The tone or style you use in

sending your message; trustworthiness

3. Emotion The impact you make while sending your message.

Recall the message house: The foundation supports the three key

arguments under the umbrella message

Practice, practice, practice To overcome your fear of presenting

Avoid the three things that ruin a presentation:1. An incomprehensible structure:

The audience is not able to summarize the argument:

There should be a clear goal or a call to action

There is no answer to the question whats in it for me?

Focus only on a few core messages and leave everything else out

There is no story arc, but just a ton of facts: Should be a pattern in your story that is

clear and easy to follow The S-curve: Intro/attention, problem/

interest, solution/desire, and action.2. Sleep-inducing delivery:

Presenters use tons of facts and figures but forget about the way they deliver the message

Talk to the floor, not to the audience Tone of voice is very monotonous, or have a

very soft voice so its hard to hear Lack of overall passion: Presenting with passion, using appropriate

body language, while being exceptional and confident.

3. Lousy slides Show too much information on one slide A slide deck with slides that all have a

different look and feel Use pictures just for the sake of using them: The 10/20/30 rule 10 slides, 20 minutes,

30-point font.

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Presentation secrets

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Presentation skills will determine a winner when the content is equal. Presenting in an engaging way is key. From case competitions to proposal rounds to win new clients, outcomes often hinge on presentation skills.

Getting your presentation right is paramount to your success. Great presentation skills will serve you well in your professional career, no matter what path you choose.