#SOCIETY30

RONALD VAN DEN HOFF

BEFORE 1800 1850 1990 2030

INDUSTRIAL REVOLUTION

DIGITAL REVOLUTION

AGRICULTURALSOCIETY

INDUSTRIALSOCIETY

DATASOCIETY

SOCIAL REVOLUTION

SOCIAL REVOLUTION

FUNCTIONAL ASPIRATIONAL MEANINGFULL

Visual: Marco Derksen, Upstream.

“MOVE FROM VALUE CHAIN TO ORGANIC VALUE NETWORKS”Christine Boland, Trendwatcher.

Organizations

Stakeholders

1.0 2.0 3.0

SIMPLE, SMART, SHARING & SUSTAINABLE

CO-WORKERS

FREE AGENTS

KNOWMADS

SELF EMPLOYED PROFESSIONALS

VALUE SOCIAL NETWORKS

FREE AGENTS BIG DATA REAL TIME

COLLABORATIVE PROSUMPTION

3RD SPACE GOOGLE MAX STRATEGY

EXPERIENCETRANSFORMATION

ZP

TREND 1

VALUE SOCIAL NETWORKS

FREE AGENTS BIG DATA REAL TIME

COLLABORATIVE PROSUMPTION

3RD SPACE GOOGLE MAX STRATEGY

EXPERIENCETRANSFORMATION

TREND 2

DATA:REAL TIME

VALUE SOCIAL NETWORKS

FREE AGENTS BIG DATA REAL TIME

COLLABORATIVE PROSUMPTION

3RD SPACE GOOGLE MAX STRATEGY

EXPERIENCETRANSFORMATION

REDISTRIBUTION

PRODUCT SERVICE SYSTEM

COOPERATIVE LIFESTYLE

TREND 3

COOPERATIVE LIVESTYLE

data by

VALUE SOCIAL NETWORKS

FREE AGENTS BIG DATA REAL TIME

COLLABORATIVE PROSUMPTION

3RD SPACE GOOGLE MAX STRATEGY

EXPERIENCETRANSFORMATION

TREND 4

3RD SPACE

3RD SPACE

VALUE SOCIAL NETWORKS

FREE AGENTS BIG DATA REAL TIME

COLLABORATIVE PROSUMPTION

3RD SPACE GOOGLE MAX STRATEGY

EXPERIENCETRANSFORMATION

TREND 5

LIFETIMELEARNING

TRANSFORMATIONS

EXPERIENCES

GOODS

SERVICES

COMMODITIES “Authenticity, what consumers really want”, Pine & Gilmore, 2007

CREATION & PROGRESSION OF ECONOMIC VALUE:

VALUE SOCIAL NETWORKS

FREE AGENTS BIG DATA REAL TIME

COLLABORATIVE PROSUMPTION

3RD SPACE GOOGLE MAX STRATEGY

EXPERIENCETRANSFORMATION

TREND 6

VALUE NETWORKS.

THE MESH:COLLECTION OFSOCIALECONOMICENTITIES

NETWORK

COLLABORATION

&

VALUE CREATION

THE STORY:

“HUMAN TRANSFORMATION

AS ECONOMIC VALUE”.

VIRTUAL LAYER OF

KNOWLEDGE & TALENTS

3RD SPACE

3RD SPACECOLLABORATIONSOFTWARE

TAICHI

SHARE THEABUNDANCE:

MAX STRATEGY

BOOKPRESENTATIONS

NETWORKEVENTS

TRY OUTSESSIONS

RESERVATION-PMS-3RD SPACESOFTWARE

0 2 4 6 8

“DURING MY STAY AT S2M I AM WILLING TO SHARE KNOWLEDGE”

SURVEY UVA UNIVERSITYN=104 LIKERT SCALE

“Meeting at S2M: somehow this sounds upfront to be a successful meeting”.

MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY

“Great check-in system of S2M.Use it for the firsttime and have set upa meeting with@lindapoort already”.

BUZZ

SALES

MARKETING

PR MANAGER

RESERVATIONS

WEBMASTER

PURCHASING

F&B MANAGER

HR MANAGER

TRUST AGENT

RELEVANCE ANALYST

DATA PILOT

HOLISTIC COACH

ENVIRONMENTAL SCANNER

KNOWLEDGE GUARDIAN

CONTENT CURATOR

NETWORK FACILITATOR

CLOUD SERVICE BROKER

3RD SPACE

INNOVATION HAS OPPONENTS

NARROW MINDED AND NAÏVE

PEOPLE NOT REALIZING WHAT THEY OPPOSE

WAS ONCE UPON A TIME INNOVATIVE