KRAFT FOODS COVERS ALL KEY CONFECTIONERY SEGMENTS – AND MORE – WITH AN EXCITING CANNES LINE-UP

eNews September 2011

Kraft Foods World Travel Retail (KFWTR) once again pushes the boundaries of confec-tionery retailing with the launch of an exciting array of novelties at the TFWA World Exhibition in Cannes. A strong mix of new offers from iconic travel retail brands such as Toblerone, Cadbury and Milka, plus the introduction of the world’s number one biscuit brand, Oreo, to the travel retail channel, are just some of the exciting projects planned for 2012. Join us at booth RG5 in the Riviera Village to discover the latest delicious additions to the KFWTR portfolio.

“The TFWA World Exhibition has always been the ideal launch platform for our new concepts, and following our integration with Cadbury, this year we come to Cannes with a stronger than ever portfolio in all the key confectionery segments – chocolate, gum and candy,” comments KFWTR Managing Director Andreas Fehr. “In addition, we are looking forward to tapping into the highly incremental potential of the biscuit category with six exciting creations from Oreo, the world’s number one biscuit brand.”

“With such a strong and exciting portfolio of brands to play with, our novelties for this year’s Cannes show are truly world-class,” comments Manager Marketing Natalia Sanz. “From sophisticated gifts through to fun-to-share pouches, we are bringing excitement and increased variety to the food category.”

Toblerone meets every traveler’s needsWith its delicious recipe, unique triangular design and eye-catch-ing gold packaging, Toblerone has become the undisputed favorite of travelers worldwide. In 2012, the travel retail icon will target both the formal gifting and snacking sharing segments of the market with two exciting new offers. The Toblerone Variety Gift

Box brings together four delicious Toblerone flavors, including milk, white, dark and ‘Snowtop’, a milk-white choco-late combination, previously unavailable in the travel retail channel. Consumers will delight in the individually wrapped Toblerone peaks which are presented in a signature gold trian-gular gift box. A sophisticated yet affordable sharing gift.

Meanwhile, Toblerone White Minis Pouch will offer one of Toblerone’s most popular flavors in a snack size format. This new Toblerone product builds on the success of the previously released Toblerone Milk Minis Pouch and the popular Mix Pack.

Magical gifts from CadburyCadbury the world’s number one chocolate brand* shines a spot-light on the gifting sector with two highly appealing new offers. The eye-catching Cadbury Chunk Box offers 26 individually wrapped pieces of Cadbury Dairy Milk chocolate in a highly inno-vative gift box. Modeled on a chunk of Cadbury’s Milk Chocolate, this Box is a magical gift for Cadbury fans worldwide.

In addition, travelers can discover the wonderful world of Cadbury chocolate with the newly introduced Cadbury Travel Mix. A playful selection of six much-loved Cadbury favorites – Dairy Milk, Caramel, Twirl, Fudge, Eclairs and Twist – Travel Mix is presented in an eye-catching box designed with an exclusive travel theme twist. With a delicious choice of bite-sized pieces, this is a fun gift for friends and family or simply to share on the go.

New taste experiences from the Alpine world of MilkaThe Alpine goodness of Milka chocolate has been enjoyed by both adults and children for over 100 years. With the latest additions to the Milka portfolio, the brand’s tender milk chocolate is now available in two new taste and texture sensations. Milka Popcorn answers the growing consumer demand for tablets of lighter, crispier chocolate by combin-ing slightly salted popcorn with Alpine milk chocolate. An innovative newcomer, this is guaranteed to delight existing Milka fans and attract new admirers in equal measures.

Also new to the channel is the Milka Crispello Pouch offer-ing individually wrapped pieces of chocolate-covered wafer filled with a smooth milk chocolate cream. Presented in a convenient pouch format, this strongly differentiated prod-uct will appeal to new and existing Milka consumers look-ing for a sharing opportunity, whether at home or on the move.

Milk chocolate extension for Côte d’Or bestsellerCôte d’Or, Belgium’s leading chocolate brand delivers an indul-gent and premium taste experience with every one of its choc-olate recipes. The introduction of Côte d’Or Finest Milk Choco-late Miniature extends the brand’s current bestseller, Côte d’Or Finest Selection Miniature, to a new pure milk chocolate offer. This latest addition to the portfolio offers individually wrapped mignonnettes of delicious Belgian milk chocolate in a travel exclusive gift box with wide consumer appeal. Another strong entry in the informal gifting segment.

Sharing the Daim crunchy experienceThe unmistakable crunch of Daim’s chocolate and caramel recipe has made the Swedish brand a favorite worldwide. The launch of the Daim Bars Pouch extends the original – and most popular – Daim bar format into the snacking and sharing segment, presenting 15 Daim bars in a convenient sharing pouch. Easy to eat on the go, or take it home to share the original Daim crunchy experience with family and friends.

Traveling is more fun with Bassett’sBring color and fun to your journey with Bassett’s range of tempting candies. The brand’s beloved travel exclusive boxes are back with a new design for favorite flavors including Liquorice Allsorts and Winegums. And say hello to the new ‘travel exclu-sive Bertie’ icon, which takes centre stage on every pack, creating on-shelf impact and excitement. An ideal way to share one of travel retail’s strong-est candy brands. In addition, hanging bags for favorite flavors Winegums and Liquorice Allsorts cover the self-consumption need state: a perfect format for cash-till placement tapping into the impulse-driven nature of the candies.

World’s favorite cookie Oreo makes an exciting travel retail debutThe world’s favorite cookie, Oreo, makes a powerful entry into the travel retail market with a range of six exciting novelties aimed at driving incremental sales in an under-developed category: biscuits. Consumer research** reveals a high level of Oreo brand awareness among international travelers, and this combined with a unique product range, covering everything from snacking to gifting, clearly points the way to future travel retail success.

Targeting the premium gifting seg-ment, the Oreo Tin will delight Oreo fans worldwide. A giant Oreo-shaped biscuit tin full of delicious cookies, this is an eye-catching offer with fan-tastic added value. For more informal gifting, Oreo Chocolate Gift presents a high quality box of the world’s favorite cookies covered with milk chocolate for a truly indulgent eating experience, while Oreo Travel Pack serves up two flavors of the classic chocolate sandwich cookie in a suit-case-shaped box for an inspired travel

gift. With a focus on snacking and sharing, Mini Oreo Sharing Pouch delivers 10 indi-vidual Mini Oreo bags in a convenient travel pouch, while Mini Oreo Canister offers bite-sized cookies in a fun cup-shaped snack pack. Finally, travelers can enjoy the classic Oreo cookie on the move with Oreo Snack Bag: nine individually wrapped sachets con-taining two Oreos each, presented in a popular hanging bag format. With such a wide range of new products, there’s an Oreo delight for every traveler.

To discover all of these exciting novelties as well as new gifting offers from our leading regional brands, Marabou and Twist, please come and join us at our stand in the Riviera Village (RG5) at the TFWA World Exhibition in Cannes. We promise you a delicious experience!

*Source: Euromonitor Packaged Food database, 2010 global chocolate brand shares – cumulated brand shares of monitored Cadbury chocolate subbrands

**Source: CiR; Biscuits Research Study; Travel Retail; 2011

KRAFT FOODS COVERS ALL KEY CONFECTIONERY SEGMENTS – AND MORE – WITH AN EXCITING CANNES LINE-UP

eNews September 2011

Kraft Foods World Travel Retail (KFWTR) once again pushes the boundaries of confec-tionery retailing with the launch of an exciting array of novelties at the TFWA World Exhibition in Cannes. A strong mix of new offers from iconic travel retail brands such as Toblerone, Cadbury and Milka, plus the introduction of the world’s number one biscuit brand, Oreo, to the travel retail channel, are just some of the exciting projects planned for 2012. Join us at booth RG5 in the Riviera Village to discover the latest delicious additions to the KFWTR portfolio.

“The TFWA World Exhibition has always been the ideal launch platform for our new concepts, and following our integration with Cadbury, this year we come to Cannes with a stronger than ever portfolio in all the key confectionery segments – chocolate, gum and candy,” comments KFWTR Managing Director Andreas Fehr. “In addition, we are looking forward to tapping into the highly incremental potential of the biscuit category with six exciting creations from Oreo, the world’s number one biscuit brand.”

“With such a strong and exciting portfolio of brands to play with, our novelties for this year’s Cannes show are truly world-class,” comments Manager Marketing Natalia Sanz. “From sophisticated gifts through to fun-to-share pouches, we are bringing excitement and increased variety to the food category.”

Toblerone meets every traveler’s needsWith its delicious recipe, unique triangular design and eye-catch-ing gold packaging, Toblerone has become the undisputed favorite of travelers worldwide. In 2012, the travel retail icon will target both the formal gifting and snacking sharing segments of the market with two exciting new offers. The Toblerone Variety Gift

Box brings together four delicious Toblerone flavors, including milk, white, dark and ‘Snowtop’, a milk-white choco-late combination, previously unavailable in the travel retail channel. Consumers will delight in the individually wrapped Toblerone peaks which are presented in a signature gold trian-gular gift box. A sophisticated yet affordable sharing gift.

Meanwhile, Toblerone White Minis Pouch will offer one of Toblerone’s most popular flavors in a snack size format. This new Toblerone product builds on the success of the previously released Toblerone Milk Minis Pouch and the popular Mix Pack.

Magical gifts from CadburyCadbury the world’s number one chocolate brand* shines a spot-light on the gifting sector with two highly appealing new offers. The eye-catching Cadbury Chunk Box offers 26 individually wrapped pieces of Cadbury Dairy Milk chocolate in a highly inno-vative gift box. Modeled on a chunk of Cadbury’s Milk Chocolate, this Box is a magical gift for Cadbury fans worldwide.

In addition, travelers can discover the wonderful world of Cadbury chocolate with the newly introduced Cadbury Travel Mix. A playful selection of six much-loved Cadbury favorites – Dairy Milk, Caramel, Twirl, Fudge, Eclairs and Twist – Travel Mix is presented in an eye-catching box designed with an exclusive travel theme twist. With a delicious choice of bite-sized pieces, this is a fun gift for friends and family or simply to share on the go.

New taste experiences from the Alpine world of MilkaThe Alpine goodness of Milka chocolate has been enjoyed by both adults and children for over 100 years. With the latest additions to the Milka portfolio, the brand’s tender milk chocolate is now available in two new taste and texture sensations. Milka Popcorn answers the growing consumer demand for tablets of lighter, crispier chocolate by combin-ing slightly salted popcorn with Alpine milk chocolate. An innovative newcomer, this is guaranteed to delight existing Milka fans and attract new admirers in equal measures.

Also new to the channel is the Milka Crispello Pouch offer-ing individually wrapped pieces of chocolate-covered wafer filled with a smooth milk chocolate cream. Presented in a convenient pouch format, this strongly differentiated prod-uct will appeal to new and existing Milka consumers look-ing for a sharing opportunity, whether at home or on the move.

Milk chocolate extension for Côte d’Or bestsellerCôte d’Or, Belgium’s leading chocolate brand delivers an indul-gent and premium taste experience with every one of its choc-olate recipes. The introduction of Côte d’Or Finest Milk Choco-late Miniature extends the brand’s current bestseller, Côte d’Or Finest Selection Miniature, to a new pure milk chocolate offer. This latest addition to the portfolio offers individually wrapped mignonnettes of delicious Belgian milk chocolate in a travel exclusive gift box with wide consumer appeal. Another strong entry in the informal gifting segment.

Sharing the Daim crunchy experienceThe unmistakable crunch of Daim’s chocolate and caramel recipe has made the Swedish brand a favorite worldwide. The launch of the Daim Bars Pouch extends the original – and most popular – Daim bar format into the snacking and sharing segment, presenting 15 Daim bars in a convenient sharing pouch. Easy to eat on the go, or take it home to share the original Daim crunchy experience with family and friends.

Traveling is more fun with Bassett’sBring color and fun to your journey with Bassett’s range of tempting candies. The brand’s beloved travel exclusive boxes are back with a new design for favorite flavors including Liquorice Allsorts and Winegums. And say hello to the new ‘travel exclu-sive Bertie’ icon, which takes centre stage on every pack, creating on-shelf impact and excitement. An ideal way to share one of travel retail’s strong-est candy brands. In addition, hanging bags for favorite flavors Winegums and Liquorice Allsorts cover the self-consumption need state: a perfect format for cash-till placement tapping into the impulse-driven nature of the candies.

World’s favorite cookie Oreo makes an exciting travel retail debutThe world’s favorite cookie, Oreo, makes a powerful entry into the travel retail market with a range of six exciting novelties aimed at driving incremental sales in an under-developed category: biscuits. Consumer research** reveals a high level of Oreo brand awareness among international travelers, and this combined with a unique product range, covering everything from snacking to gifting, clearly points the way to future travel retail success.

Targeting the premium gifting seg-ment, the Oreo Tin will delight Oreo fans worldwide. A giant Oreo-shaped biscuit tin full of delicious cookies, this is an eye-catching offer with fan-tastic added value. For more informal gifting, Oreo Chocolate Gift presents a high quality box of the world’s favorite cookies covered with milk chocolate for a truly indulgent eating experience, while Oreo Travel Pack serves up two flavors of the classic chocolate sandwich cookie in a suit-case-shaped box for an inspired travel

gift. With a focus on snacking and sharing, Mini Oreo Sharing Pouch delivers 10 indi-vidual Mini Oreo bags in a convenient travel pouch, while Mini Oreo Canister offers bite-sized cookies in a fun cup-shaped snack pack. Finally, travelers can enjoy the classic Oreo cookie on the move with Oreo Snack Bag: nine individually wrapped sachets con-taining two Oreos each, presented in a popular hanging bag format. With such a wide range of new products, there’s an Oreo delight for every traveler.

To discover all of these exciting novelties as well as new gifting offers from our leading regional brands, Marabou and Twist, please come and join us at our stand in the Riviera Village (RG5) at the TFWA World Exhibition in Cannes. We promise you a delicious experience!

*Source: Euromonitor Packaged Food database, 2010 global chocolate brand shares – cumulated brand shares of monitored Cadbury chocolate subbrands

**Source: CiR; Biscuits Research Study; Travel Retail; 2011

KRAFT FOODS COVERS ALL KEY CONFECTIONERY SEGMENTS – AND MORE – WITH AN EXCITING CANNES LINE-UP

eNews September 2011

Kraft Foods World Travel Retail (KFWTR) once again pushes the boundaries of confec-tionery retailing with the launch of an exciting array of novelties at the TFWA World Exhibition in Cannes. A strong mix of new offers from iconic travel retail brands such as Toblerone, Cadbury and Milka, plus the introduction of the world’s number one biscuit brand, Oreo, to the travel retail channel, are just some of the exciting projects planned for 2012. Join us at booth RG5 in the Riviera Village to discover the latest delicious additions to the KFWTR portfolio.

“The TFWA World Exhibition has always been the ideal launch platform for our new concepts, and following our integration with Cadbury, this year we come to Cannes with a stronger than ever portfolio in all the key confectionery segments – chocolate, gum and candy,” comments KFWTR Managing Director Andreas Fehr. “In addition, we are looking forward to tapping into the highly incremental potential of the biscuit category with six exciting creations from Oreo, the world’s number one biscuit brand.”

“With such a strong and exciting portfolio of brands to play with, our novelties for this year’s Cannes show are truly world-class,” comments Manager Marketing Natalia Sanz. “From sophisticated gifts through to fun-to-share pouches, we are bringing excitement and increased variety to the food category.”

Toblerone meets every traveler’s needsWith its delicious recipe, unique triangular design and eye-catch-ing gold packaging, Toblerone has become the undisputed favorite of travelers worldwide. In 2012, the travel retail icon will target both the formal gifting and snacking sharing segments of the market with two exciting new offers. The Toblerone Variety Gift

Box brings together four delicious Toblerone flavors, including milk, white, dark and ‘Snowtop’, a milk-white choco-late combination, previously unavailable in the travel retail channel. Consumers will delight in the individually wrapped Toblerone peaks which are presented in a signature gold trian-gular gift box. A sophisticated yet affordable sharing gift.

Meanwhile, Toblerone White Minis Pouch will offer one of Toblerone’s most popular flavors in a snack size format. This new Toblerone product builds on the success of the previously released Toblerone Milk Minis Pouch and the popular Mix Pack.

Magical gifts from CadburyCadbury the world’s number one chocolate brand* shines a spot-light on the gifting sector with two highly appealing new offers. The eye-catching Cadbury Chunk Box offers 26 individually wrapped pieces of Cadbury Dairy Milk chocolate in a highly inno-vative gift box. Modeled on a chunk of Cadbury’s Milk Chocolate, this Box is a magical gift for Cadbury fans worldwide.

In addition, travelers can discover the wonderful world of Cadbury chocolate with the newly introduced Cadbury Travel Mix. A playful selection of six much-loved Cadbury favorites – Dairy Milk, Caramel, Twirl, Fudge, Eclairs and Twist – Travel Mix is presented in an eye-catching box designed with an exclusive travel theme twist. With a delicious choice of bite-sized pieces, this is a fun gift for friends and family or simply to share on the go.

New taste experiences from the Alpine world of MilkaThe Alpine goodness of Milka chocolate has been enjoyed by both adults and children for over 100 years. With the latest additions to the Milka portfolio, the brand’s tender milk chocolate is now available in two new taste and texture sensations. Milka Popcorn answers the growing consumer demand for tablets of lighter, crispier chocolate by combin-ing slightly salted popcorn with Alpine milk chocolate. An innovative newcomer, this is guaranteed to delight existing Milka fans and attract new admirers in equal measures.

Also new to the channel is the Milka Crispello Pouch offer-ing individually wrapped pieces of chocolate-covered wafer filled with a smooth milk chocolate cream. Presented in a convenient pouch format, this strongly differentiated prod-uct will appeal to new and existing Milka consumers look-ing for a sharing opportunity, whether at home or on the move.

Milk chocolate extension for Côte d’Or bestsellerCôte d’Or, Belgium’s leading chocolate brand delivers an indul-gent and premium taste experience with every one of its choc-olate recipes. The introduction of Côte d’Or Finest Milk Choco-late Miniature extends the brand’s current bestseller, Côte d’Or Finest Selection Miniature, to a new pure milk chocolate offer. This latest addition to the portfolio offers individually wrapped mignonnettes of delicious Belgian milk chocolate in a travel exclusive gift box with wide consumer appeal. Another strong entry in the informal gifting segment.

Sharing the Daim crunchy experienceThe unmistakable crunch of Daim’s chocolate and caramel recipe has made the Swedish brand a favorite worldwide. The launch of the Daim Bars Pouch extends the original – and most popular – Daim bar format into the snacking and sharing segment, presenting 15 Daim bars in a convenient sharing pouch. Easy to eat on the go, or take it home to share the original Daim crunchy experience with family and friends.

Traveling is more fun with Bassett’sBring color and fun to your journey with Bassett’s range of tempting candies. The brand’s beloved travel exclusive boxes are back with a new design for favorite flavors including Liquorice Allsorts and Winegums. And say hello to the new ‘travel exclu-sive Bertie’ icon, which takes centre stage on every pack, creating on-shelf impact and excitement. An ideal way to share one of travel retail’s strong-est candy brands. In addition, hanging bags for favorite flavors Winegums and Liquorice Allsorts cover the self-consumption need state: a perfect format for cash-till placement tapping into the impulse-driven nature of the candies.

World’s favorite cookie Oreo makes an exciting travel retail debutThe world’s favorite cookie, Oreo, makes a powerful entry into the travel retail market with a range of six exciting novelties aimed at driving incremental sales in an under-developed category: biscuits. Consumer research** reveals a high level of Oreo brand awareness among international travelers, and this combined with a unique product range, covering everything from snacking to gifting, clearly points the way to future travel retail success.

Targeting the premium gifting seg-ment, the Oreo Tin will delight Oreo fans worldwide. A giant Oreo-shaped biscuit tin full of delicious cookies, this is an eye-catching offer with fan-tastic added value. For more informal gifting, Oreo Chocolate Gift presents a high quality box of the world’s favorite cookies covered with milk chocolate for a truly indulgent eating experience, while Oreo Travel Pack serves up two flavors of the classic chocolate sandwich cookie in a suit-case-shaped box for an inspired travel

gift. With a focus on snacking and sharing, Mini Oreo Sharing Pouch delivers 10 indi-vidual Mini Oreo bags in a convenient travel pouch, while Mini Oreo Canister offers bite-sized cookies in a fun cup-shaped snack pack. Finally, travelers can enjoy the classic Oreo cookie on the move with Oreo Snack Bag: nine individually wrapped sachets con-taining two Oreos each, presented in a popular hanging bag format. With such a wide range of new products, there’s an Oreo delight for every traveler.

To discover all of these exciting novelties as well as new gifting offers from our leading regional brands, Marabou and Twist, please come and join us at our stand in the Riviera Village (RG5) at the TFWA World Exhibition in Cannes. We promise you a delicious experience!

*Source: Euromonitor Packaged Food database, 2010 global chocolate brand shares – cumulated brand shares of monitored Cadbury chocolate subbrands

**Source: CiR; Biscuits Research Study; Travel Retail; 2011

KRAFT FOODS COVERS ALL KEY CONFECTIONERY SEGMENTS – AND MORE – WITH AN EXCITING CANNES LINE-UP

eNews September 2011

Kraft Foods World Travel Retail (KFWTR) once again pushes the boundaries of confec-tionery retailing with the launch of an exciting array of novelties at the TFWA World Exhibition in Cannes. A strong mix of new offers from iconic travel retail brands such as Toblerone, Cadbury and Milka, plus the introduction of the world’s number one biscuit brand, Oreo, to the travel retail channel, are just some of the exciting projects planned for 2012. Join us at booth RG5 in the Riviera Village to discover the latest delicious additions to the KFWTR portfolio.

“The TFWA World Exhibition has always been the ideal launch platform for our new concepts, and following our integration with Cadbury, this year we come to Cannes with a stronger than ever portfolio in all the key confectionery segments – chocolate, gum and candy,” comments KFWTR Managing Director Andreas Fehr. “In addition, we are looking forward to tapping into the highly incremental potential of the biscuit category with six exciting creations from Oreo, the world’s number one biscuit brand.”

“With such a strong and exciting portfolio of brands to play with, our novelties for this year’s Cannes show are truly world-class,” comments Manager Marketing Natalia Sanz. “From sophisticated gifts through to fun-to-share pouches, we are bringing excitement and increased variety to the food category.”

Toblerone meets every traveler’s needsWith its delicious recipe, unique triangular design and eye-catch-ing gold packaging, Toblerone has become the undisputed favorite of travelers worldwide. In 2012, the travel retail icon will target both the formal gifting and snacking sharing segments of the market with two exciting new offers. The Toblerone Variety Gift

Box brings together four delicious Toblerone flavors, including milk, white, dark and ‘Snowtop’, a milk-white choco-late combination, previously unavailable in the travel retail channel. Consumers will delight in the individually wrapped Toblerone peaks which are presented in a signature gold trian-gular gift box. A sophisticated yet affordable sharing gift.

Meanwhile, Toblerone White Minis Pouch will offer one of Toblerone’s most popular flavors in a snack size format. This new Toblerone product builds on the success of the previously released Toblerone Milk Minis Pouch and the popular Mix Pack.

Magical gifts from CadburyCadbury the world’s number one chocolate brand* shines a spot-light on the gifting sector with two highly appealing new offers. The eye-catching Cadbury Chunk Box offers 26 individually wrapped pieces of Cadbury Dairy Milk chocolate in a highly inno-vative gift box. Modeled on a chunk of Cadbury’s Milk Chocolate, this Box is a magical gift for Cadbury fans worldwide.

In addition, travelers can discover the wonderful world of Cadbury chocolate with the newly introduced Cadbury Travel Mix. A playful selection of six much-loved Cadbury favorites – Dairy Milk, Caramel, Twirl, Fudge, Eclairs and Twist – Travel Mix is presented in an eye-catching box designed with an exclusive travel theme twist. With a delicious choice of bite-sized pieces, this is a fun gift for friends and family or simply to share on the go.

New taste experiences from the Alpine world of MilkaThe Alpine goodness of Milka chocolate has been enjoyed by both adults and children for over 100 years. With the latest additions to the Milka portfolio, the brand’s tender milk chocolate is now available in two new taste and texture sensations. Milka Popcorn answers the growing consumer demand for tablets of lighter, crispier chocolate by combin-ing slightly salted popcorn with Alpine milk chocolate. An innovative newcomer, this is guaranteed to delight existing Milka fans and attract new admirers in equal measures.

Also new to the channel is the Milka Crispello Pouch offer-ing individually wrapped pieces of chocolate-covered wafer filled with a smooth milk chocolate cream. Presented in a convenient pouch format, this strongly differentiated prod-uct will appeal to new and existing Milka consumers look-ing for a sharing opportunity, whether at home or on the move.

Milk chocolate extension for Côte d’Or bestsellerCôte d’Or, Belgium’s leading chocolate brand delivers an indul-gent and premium taste experience with every one of its choc-olate recipes. The introduction of Côte d’Or Finest Milk Choco-late Miniature extends the brand’s current bestseller, Côte d’Or Finest Selection Miniature, to a new pure milk chocolate offer. This latest addition to the portfolio offers individually wrapped mignonnettes of delicious Belgian milk chocolate in a travel exclusive gift box with wide consumer appeal. Another strong entry in the informal gifting segment.

Sharing the Daim crunchy experienceThe unmistakable crunch of Daim’s chocolate and caramel recipe has made the Swedish brand a favorite worldwide. The launch of the Daim Bars Pouch extends the original – and most popular – Daim bar format into the snacking and sharing segment, presenting 15 Daim bars in a convenient sharing pouch. Easy to eat on the go, or take it home to share the original Daim crunchy experience with family and friends.

Traveling is more fun with Bassett’sBring color and fun to your journey with Bassett’s range of tempting candies. The brand’s beloved travel exclusive boxes are back with a new design for favorite flavors including Liquorice Allsorts and Winegums. And say hello to the new ‘travel exclu-sive Bertie’ icon, which takes centre stage on every pack, creating on-shelf impact and excitement. An ideal way to share one of travel retail’s strong-est candy brands. In addition, hanging bags for favorite flavors Winegums and Liquorice Allsorts cover the self-consumption need state: a perfect format for cash-till placement tapping into the impulse-driven nature of the candies.

World’s favorite cookie Oreo makes an exciting travel retail debutThe world’s favorite cookie, Oreo, makes a powerful entry into the travel retail market with a range of six exciting novelties aimed at driving incremental sales in an under-developed category: biscuits. Consumer research** reveals a high level of Oreo brand awareness among international travelers, and this combined with a unique product range, covering everything from snacking to gifting, clearly points the way to future travel retail success.

Targeting the premium gifting seg-ment, the Oreo Tin will delight Oreo fans worldwide. A giant Oreo-shaped biscuit tin full of delicious cookies, this is an eye-catching offer with fan-tastic added value. For more informal gifting, Oreo Chocolate Gift presents a high quality box of the world’s favorite cookies covered with milk chocolate for a truly indulgent eating experience, while Oreo Travel Pack serves up two flavors of the classic chocolate sandwich cookie in a suit-case-shaped box for an inspired travel

gift. With a focus on snacking and sharing, Mini Oreo Sharing Pouch delivers 10 indi-vidual Mini Oreo bags in a convenient travel pouch, while Mini Oreo Canister offers bite-sized cookies in a fun cup-shaped snack pack. Finally, travelers can enjoy the classic Oreo cookie on the move with Oreo Snack Bag: nine individually wrapped sachets con-taining two Oreos each, presented in a popular hanging bag format. With such a wide range of new products, there’s an Oreo delight for every traveler.

To discover all of these exciting novelties as well as new gifting offers from our leading regional brands, Marabou and Twist, please come and join us at our stand in the Riviera Village (RG5) at the TFWA World Exhibition in Cannes. We promise you a delicious experience!

*Source: Euromonitor Packaged Food database, 2010 global chocolate brand shares – cumulated brand shares of monitored Cadbury chocolate subbrands

**Source: CiR; Biscuits Research Study; Travel Retail; 2011