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Kraft Foods Rajashekar

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    1Kraft Foods Co.

    (Illinois USA)$19.96 billion 98,000 1,683

    2Mars Inc.

    (Virginia USA)$16.20 billion 65,000 1,353

    3 Nestle SA(Vevey, Switzerland)

    $12.80 billion 283,000 4,563

    4Ferrero Group(Piedmont, Italy)

    $9.61 billion 21,600 18

    5Hershey Foods Corp

    (Pennsylvania, USA)

    $6.11 billion 14,400 N/A

    The Top 5 Global Confectionery Companies$300 billion global snack and confectionary industry

    Confectionery is broken up into three categories: chocolate,

    non-chocolate, and chewing gum.

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    Irene Rosenfeld Todd Stitzer Neslon Peltz

    CEO KraftFoods since

    2006

    Cadbury CEOfrom 2003-

    2010

    ChairmanCadbury

    (2008-2010)

    FounderTrian Fund

    Managemen

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    Growth in Kraft Foods confectionary business after

    Cadburys takeover

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    1903 Started

    Cheese mfg

    1914 First plant

    1923 Kraft Cheese

    Co. acquires Fred

    Walker and Co

    1928 Kraft Cheese

    Co. acquires Phenix

    Cheese Co.

    1986 - KraftPurchases Tombstone

    Pizza Corp.

    1989 - Philips Morrispurchases Kraft

    1989 - General Foodsand Kraft merge to

    become Kraft GeneralFoods (KGF)

    1990 - KGF Intlacquires Jacobs

    Suchard AG

    1993 KGF acquires5 Eu confectionary

    companies

    2000 - KGF mergeswith Phillip Morris

    2001 Kraft beginstrading on NYSE

    2010 Kraft acquiresCadbury

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    1831

    John Cadbury movesinto manufacturing

    1897

    Launch of firstCadbury milk

    chocolate

    1921

    First overseas factory

    opened

    1915

    Milk Tray launched

    1905Cadbury Dairy Milk

    launched

    1969

    Cadbury merged withSchweppes

    2003

    The worlds No 1confectionery

    company

    2008Cadbury and

    Schweppes demerged

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    Cadbury before takeover

    Almost a fifth of the size of Kraft

    Operated in 60 countries

    45000 employees

    Revenues in 2008 : 5.4Billion

    46% chocolate

    33% gum

    21% candy products

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    Kraft foods Before takeover

    100,000 employees

    more than 150 countries

    large market capitalization of $53 billion In 2008, it replaced AIG as part of the Dow

    Jones Industrial Average.

    revenues of $40 billion (fiscal year 2009)which sells its products

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    Brand Dairy Milk

    Available in more

    than 60 delicious

    varieties

    CadburyDairy Milk

    chocolate generates

    more than $1 billion of

    sales each year

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    Stakeholders and British Industry

    to take a look at reactions by different

    stakeholders and how the deal could impact

    British industry

    I think this deal is a mistake, and I think selling

    the pizza business was a mistake.

    Kraft had to sell its pizza business for $3.7

    billion to come up with the cash to buy

    Cadbury.

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    Impact on the FoBH

    Sadly, Loudon can not use her birth name, because Kraftnow owns it.

    sold her house for a jaw-dropping $48 million.

    Felicity Loudon great-grandfather George Cadbury started

    the company, now been taken over by an "American plastic cheese

    company," as Loudon so affectionately calls it.

    Vows to use the profit to start a new rival chocolatecompany

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    Controversies

    Somerdale factory closed

    Cadbury and Kraft argue that the Takeover Codeprevented them from discussing anything that wouldbe deemed price sensitive, which included details of

    future plans for the workforce Agreement to guarantee Dairy Milk British

    confectioner's final salary pension

    scheme to new members, increase contributions fromstaff and cut up to 150 jobs.the future not only ofBournville but also of Chirk, near Wrexham and ofMarlbrook in Herefordshire, which supply theingredients

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    Funding the Take-Over

    The funding for the takeover was partially provided

    by the Royal Bank of Scotland, the British part-state-

    owned bank.[

    RBS is 84%-owned by taxpayers after being bailedout by the government.

    Sold off for $ 3.7Billion

    http://en.wikipedia.org/wiki/Royal_Bank_of_Scotlandhttp://en.wikipedia.org/wiki/Royal_Bank_of_Scotland

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