Faizan Sharif

Shamoon alam

Sundus Malik

Samina khan

History

1937 – Founded by Vernon Rudolph, KK opens first store in North Carolina.

1940s-1950s - Build own mixing plant and distribution system.

1960s-1970s - Krispy Kreme begins to expand their stores.

1990s - Continue expansion that include stores in New York and California.

Krispy Kreme Profile

Founded In 1937

Headquartered in Winston-Salem, North Carolina

Products – Doughnuts (30 kinds), soft drinks (espresso,

chillers), hot drinks (coffee)

Revenue – 510.21 million USD (2006)

Net Income - 88.45 million USD (2006)

Employees – 4,250

Store Locations

Krispy Kreme have stores located all over the US

Stores have not been limited to only the US (Canada, United

Kingdom, Mexico, and Australia)

Krispy Kreme can be found in grocery stores (Wal-Mart &

Target), convenience stores, and gas stations

Two Locations in Oregon

Beaverton16415 NW Cornell RoadBeaverton, OR 97006 US

Clackamas9950 S.E. 82nd AvenuePortland, OR 97266 US

Store Layout/Design

Freestanding: Most free-standing Krispy Kreme stores are constructed with a long window between the customer area and the kitchen, allowing customers to watch the operation of the doughnut-making machines.

Smaller Stores: Most of the smaller stores get their donuts from other locations rather than producing them on-site.

Atmosphere: Very welcoming, with bright lighting. Seating is limited but available. Factory tends to pull curious customers inside.

Advertisement / Marketing Free doughnut strategy – “Hot Now”; free doughnut while

waiting in line.

TV ad campaign

Gifts/Accessories – shirts, sweatshirts, hats, boxers, coffee, mugs, toys.

Fundraising – helped schools raise over $30 million last year (selling doughnuts, coffee, certificates, and partnership cards).

Distinguishing Aspects

Store Layout: Factory inside the store where you can watch how the donuts are made.

Reputation: Krispy Kreme has always been known as and has had a reputation of being the best.

Hot Now: When the Hot Now sign outside the store is lit you can get hot and fresh original glazed donuts.

Below

Stock price of KK on the NYSE (name KKD) from initial opening in April 2000 at $21 per share, to its high of $49.74/share in August 2003, to its lowest of less than $4/share in early 2005, to its current of $8.41/share.

To The RightGraph of KK’s number of retail outets. As the number of stores nationwide increases, sales decreases.

Sources

• http://www.businessweek.com/2000/00_44/b3705148.htm

• http://www.businessweek.com/2000/00_44/b3705148.htm

• http://www.cfo.com/printable/article.cfm/4007436

• http://www.krispykreme.com (. . .duh. . .)

We used th’ in’ernet!