A

PROJECT REPORTPROJECT REPORT

ONON

“A Financial Approach Towards Performance Of

Various Services Of Axis Bank Ltd”

At

KOPARGAON BRANCH

SUBMITTED TOSUBMITTED TO

Savitribai Phule Pune UniversitySavitribai Phule Pune University

IN THE PARTIAL FULFILLMENT OF THE REQUIREMENT OFIN THE PARTIAL FULFILLMENT OF THE REQUIREMENT OF

MASTER OF BUSINESS ADMINISTRATION (M.B.A.)MASTER OF BUSINESS ADMINISTRATION (M.B.A.)

UNDER THE GUIDANCE OFUNDER THE GUIDANCE OF

Prof. V.M.Tidke. Prof. V.M.Tidke.

-SUBMITTED BY--SUBMITTED BY-

MISS.KRUTIKA NARENDRA LALWANI.MISS.KRUTIKA NARENDRA LALWANI.

SUBMITTED TO-SUBMITTED TO-

S.R.E.S. College of Engineering Department of MBA, KopargaonS.R.E.S. College of Engineering Department of MBA, Kopargaon

2015-20162015-2016

SANJIVANI RURAL EDUCATION SOCIETY’S, COLLEGE OF ENGINEERING,

DEPT. OF MBA

CertificateThis is to certify that Miss.krutika Narendra Lalwani. has submitted a summer project on ”A Financial Approach towords Performance of Various Services of Axis Bank Ltd ”to Savitribai Phule Pune University of Pune for the partial fulfilment of Master in Business Administration (M.B.A.).We further certify that to the best of our knowledge and belief, the matter presented in this project has not been submitted to any other Degree or Diploma course.

Prop. V.M. TIDKE Dr. B. M. Londhe

(Internal Guide) (Head of Department) External Examiner

Declaration

I hereby declare that the Dissertation report entitled A Financial Approach towords

Performance of Various Services of Axis Bank Ltd is an independent analysis work carried

out by me as a part of MBA curriculum, university of Pune, under the guidance of Prof.

V.M.Tidke.

This project was undertaken as a part of academic curriculum according to the university rules

and norms and had no commercial interest and motive. It is my original work.

Place:- : Kopargaon (Krutika Narendra Lalwani)

Date:- / / 2016 MBA-II (Finance)

ACKNOWLEGEMENT

The satisfaction of completion of any successful task is incomplete without mentioning

the name of people who made it encouragement crowned our efforts with success.

I have a pleasure in submitting the project report & I take this opportunity to express my sincere

gratitude to all those who have helped me in this completion of this project report.

The MBA curriculum given me a unique opportunity to be in association with one of the largest

multinational company in the country.

I am extremely grateful to Mr.Vaibhav Nichit HR-RM of our Organization for giving me the

opportunity to work on the project. I am extremely grateful to Mr.Jateen kadam ( Branch

Manager) ,for giving me opportunity constant encouragement, support & guidance. I express

my heartily gratitude to my project guides, for providing me all the facilities required in

completing this project.

My heartily gratitude to all those who have directly or indirectly given assistance in

making this project easier & possible.

Miss. Krutika Narendra Lalwani.

INDEX

Chapter No.

Chapter Name Page No.

1. Executive Summary

2. Introduction

3. Industry Profile

4. Company Profile

5. Product Profile

6. Objective of Study

7. Research Methodology(i) Primary Data

(ii) Secondary Data(iii) Sampling

(iv) Scope of the study(v) Limitations of the study

8. Theoretical Background of the study

9. Data Analysis and Interpretation

10. Findings

11. Conclusion

12. Suggestions

13. Learning objective

14. Bibliography

Annexure

CHAPTER 1

Executive Summary

INTRODUCTION OF THE PROJECT:

The Savitribai Phule University of Pune had given the Subject of Summer internship Project for

Master of Business Administration [M.B.A.] Semester 3rd Our Project Report subject is practical

training for project work in Axis Bank Ltd.

Location:

Axis Bank Kopargaon BranchNear By Ground Floor,Jyoti Sahakari patsanJyoti circle, Main Road, Kopargaon.Dist:Ahmednagar, Kopargaon-423601.

Duration:

Duration of the project is 2 Monts.

Project title:

“A Financial Approach towords Performance of Various Services of Axis Bank Ltd”. The

Branch head of the Axis Bank Kopargaon Branch Pvt. Ltd is Mr.Jateen Kadam sir who has all

information Provide about the Bank. I choose the Axis Bank Pvt. Ltd. Because in this Bank

financial is well procedure. And my subject topic is A financial Approach towords Performance

of Various Services of Axis Bank Ltd.

In the Bank there are various produce i.e. Accounts: Current Account, Saving Accounts, Saving

plus Account, D-mat Account, Salary Account etc. And in Operation Sector: RTGS, NEFT,

Transfer, E-Payment, Clearing etc.

Financial Approach towords Performance of Various Services is a major component of Bank and

taken a constructive decision for future prospect of a Bank. The financial analysis is the process

of evaluating, Businesses, projects, Budgets and other finance related entities to determine their

Suitability for Investment. based on financial statement I have collected primary and secondary

data from financial statement of Bank and discussion with various staff member in Bank.

Objective of the project:

1. To study the financial services of Axis bank.

2. To study the various types of account.

3. To study the Process of Operations in Axis Bank.

4. To analysis the performance of Axis Bank with the help of customer feedback.

5. GENERAL FINDING, SUGGESTION & CONCLUSION:

Financial Position of Bank is good. There is a more scope to Improve Bank Liquidity

Position just like the way they have create a better Relationship with customer.

All the Companies assets are effective and efficient to generate the sales so company in

growth stage and it’s required more capital.

Profitability position of Bank is good and Bank give higher return on investment.

Solvency position of Bank is good and it should maintain it.

Bank should try to increase their customer relationship and try to do decrees the value of

Accounts.

CHAPTER -2

Introduction

CLASSIFICATION OF BANKS:

The commercial banking structure in India consist of: Scheduled commercial Banks and

Unscheduled Banks, with the Reserve Bank of India (RBI) as the apex governing body. RBI has

licensing powers and the authority to conduct inspections on other Banks. The chart below depicts

the Indian Banking industry. The figures in brackets are the number of Banks in each category.

Reserve bank ofIndia (Controlling Authority)

Scheduled Bank Non- Scheduled Bank

Cooperative Bank Commercial Bank

Urban Bank Rural Bank Public Sector Private Sector (21) Foreign Banks (34)

Nationalized Banks SBI & Associates (6) Regional Rural Banks (82) (20)

Local Ares Banks (4)

A SNAPSHOT OF THE BANKING INDUSTRY:

The Reserve Bank of India (RBI), as the central bank of the country, closely monitors

developments in the whole financial sector.

The banking sector is dominated by Scheduled Commercial Banks (SBCs). As at end March

2011, there were 296 Commercial banks operating in India. This included 27 Public Sector

Banks (PSBs), 31 Private, 42 Foreign and 196 Regional Rural Banks. Also, there were 67

scheduled co-operative banks consisting of 51 scheduled urban cooperative banks and 16

scheduled state co-operative banks.

Scheduled commercial banks touched, on the deposit front, a growth of 14% as against 18%

registered in the previous year. And on advances, the growth was 14.5% against 17.3% of the

earlier year. State Bank of India is still the largest bank in India with the market share of 20%

ICICI and its two subsidiaries merged with ICICI Bank, leading creating the second largest bank

in India with a balance sheet size of Rs. 1040bn.

Higher provisioning norms, tighter asset classification norms, dispensing with the concept of

‘past due’ for recognition of NPAs, lowering of ceiling on exposure to a single borrower and

group exposure etc., are among the measures in order to improve the banking sector.

A minimum stipulated Capital Adequacy Ratio (CAR) was introduced to strengthen the ability of

banks to absorb losses and the ratio has subsequently been raised from 8% to 9%. It is proposed

to hike the CAR to 12% by 2004 based on the Basle Committee recommendations.

Retail Banking is the new mantra in the banking sector. The home Loans alone account

for nearly two-third of the total retail portfolio of the bank. According to one estimate, the retail

segment is expected to grow at 30-40% in the coming years.

Net banking, phone banking, mobile banking, ATMs and bill payments are the new buzz words

that banks are using to lure customers.

With a view to provide an institutional mechanism for sharing of information on borrowers /

potential borrowers by banks and Financial Institutions, the Credit Information Bureau (India)

Ltd. (CIBIL) was set up in August 2000. The Bureau provides a framework for collecting,

processing and sharing credit information on borrowers of credit institutions. SBI and HDFC are

the promoters of the CIBIL.

The RBI is now planning to transfer of its stakes in the SBI, NHB and National bank for

Agricultural and Rural Development to the private players. Also, the Government has sought to

lower its holding in PSBs to a minimum of 33% of total capital by allowing them to raise capital

from the market. Banks are free to acquire shares, convertible debentures of corporate and units

of equity oriented mutual funds, subject to a ceiling of 5% of the total outstanding advances

(including commercial paper) as on March 31 of the previous year.

The finance ministry spelt out structure of the government-sponsored ARC called the Asset

Reconstruction Company (India) Limited (ARCIL), this pilot project of the ministry would pave

way for smoother functioning of the credit market in the country. The government will hold 49%

stake and private players will hold the rest 51%- the majority being held by ICICI Bank (24.5%).

REFORMS IN THE BANKING SECTOR:

The first phase of financial reforms resulted in the nationalization of 14 major banks in 1969 and

resulted in a shift from Class banking to Mass banking. This in turn resulted in a significant

growth in the geographical coverage of banks. Every bank has to earmark a minimum percentage

of their Loan portfolio to sectors identified as “priority sectors”. The manufacturing sector also

grew during the 1970s in protected environs and the banking sector was a critical source. The

next wave of reforms saw the nationalization of 6 more commercial banks in 1980. Since then

the number scheduled commercial banks increased four-fold and the number of banks branches

increased eight-fold.

After the second phase of financial sector reforms and liberalization of the sector in the early

nineties, the Public Sector Banks (PSB) s found it extremely difficult to complete with the new

private sector banks and the foreign banks. The new private sector banks first made their

appearance after the guidelines permitting them were issued in January 1993. Eight new private

sector banks are presently in operation. This banks due to their late start have access to state-of-

the-art technology, which in turn helps them to save on manpower costs and provide better

services.

Chapter -3

Industry Profile

PRODUCT AND SERVICES: AccountsDeposits Fixed Deposits Recurring Deposits Encash 24 Tax Saver Fixed Deposit Loan

CardsCapital MarketsCredit

BOARD OF DIRECTORS:

The Bank has 10 members on the Board. Dr. Sanjiv Misra is the Chairman and Dr Shikha Sharma MD & CEO of the Bank.

The members of the Board are:

Mr. Prof. Smir K Barua Miss. Usha Sangwat Director

Director

ABOUT AXIS BANK:

Axis Bank was the first to new private bank to have begun operations in 1994, after the

government of India allowed the new private bank to be established. The bank was promoted

jointly by the administrator of the specified undertaking of the unit trust of India (SUUTI), Life

Insurance Corporation of India (LIC), General Insurance Corporation of India (GIC) and the for

PSU General Insurance Company Ltd. And United India Insurance Company Ltd. The present

shareholding pattern of Axis Bank is as given below.

Administrator of the specified Undertaking of the UTI. 23.68%

Life Insurance Corporation of India. 09.56%

GIC and four PSU Insurance Companies. 03.97%

Non-Promoter Indian Shareholding. 15.72%

Non-Promoter Foreign Shareholding 47.07%

SNAPSHOT

Company Background

Industry Banks - Private Sector.

Business Group AXIS Group

Incorporation Date December 1993

Public Issue Date 02 April 1994

Face Value 02.00

Company/Business Registration No INE040A01018

Key Officials CEO Shikha Sharma

VISION &MISSION OF AXIS BANK:

VISION:

The AXIS Bank is committed to maintain the highest level of ethical standards, professional

integrity and regulatory compliance. AXIS Bank’s business philosophy is based on four core

values such as:-

1. Operational excellence.

2. Customer Focus.

3. Product leadership.

4. People.

The objective of the AXIS Bank is to provide its target market customers a full range of

financial products and banking services, giving the customer a one-step window for all his/her

requirements. The AXIS Bank plus and the investment advisory services programs have been

designed keeping in mind needs of customers who seeks distinct financial solutions, information

and advice on various investment avenues.

MISSION:

1) World Class Indian Bank

2) Benchmarking against international standards.

3) To build sound customer franchises across distinct businesses.

4) Best practices in terms of product offerings, technology, service levels, risk management and

audit & compliance.