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KSRTC servise maketing

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APPA Institute of Engineering and Technology presentation on:KSRTC Submitted to: Prof.Basavaraj s m Submitted by: Mahesh.Patil
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Page 1: KSRTC servise maketing

APPAInstitute of Engineering and Technology

presentation on:KSRTC

Submitted to: Prof.Basavaraj s

m

Submitted by:

Mahesh.Patil

Page 2: KSRTC servise maketing

CONTENTSIntroductionServicesBus chargesGAP ModelConclusion

Page 3: KSRTC servise maketing

KSRTCType Public transport corporationIndustry Public transport bus serviceFounded 1961Headquarters Bengaluru, IndiaArea served Karnataka, Goa, Maharashtra,Tamilnadu, A

ndhraPradesh,Kerala, Telangana and Puducherry

Key people Ramalinga reddy (Chairman)

Rajender Kumar Kataria (MD)

Services Public transportRevenue 16.3585 billion(US$240 million) (2008-09)

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Introduction KSRTC was set up in 1961 under the provisions of Road Transport Corporation Act, 1950. It is wholly owned by the Government of Karnataka. In August 1997, KSRTC was divided to form Bengaluru Metropolitan Transport Corporation(BMTC). In November 1997, another new road transport corporation called North Western Karnataka Road Transport Corporation (NWKRTC) was formed to cater to the transportation needs of North Western parts of Karnataka.

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ServicesKSRTC services covers 92% villages in

Karnataka. 

KSRTC operates with a total fleet of 17310 buses (KSRTC-8280, NEKRTC-4300, NWKRTC-4720). It transports, on an average, 74.57 lakh passengers per day.

It also operates to the neighboring states of Maharashtra, Andhra Pradesh, Telangana, Tamil Nadu, Puducherry, Goa and Kerala.

KSRTC was the first state transport corporation to introduce Volvo B7RLE low floor city buses in India in 2005.

At present, KSRTC operates Volvo, Mercedes Benz, Scania buses under the Airavat services (named after the mythical white elephant)

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Types of coaches

•Fly buss•Airavat Club Class•Rajahamsa•Suhasa•Corona Ambari.•Ambari Non A\C Sleeper•Suvarna Sarige, Vayavya Karnataka Saarige and Eeshanya Karnataka Saarige•Graamaantara Saarige•Nagara Saarige

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Fly bus:Fully air conditioned nonstop luxury, Volvo

multi axle bus service between Bangalore International Airport and Mysore & between Kempegowda International Airport and Kundapur with pantry, chemical toilets, live display of flight timings, GPS, wifi facilities and in-bus live entertainment.[7

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Fully air conditioned luxury bus service operated using Volvo and Mercedes Benz buses with semi-recliner seats

Airavat club class

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SuhasaFully air suspension non AC reclinable

seat bus, other than Raajahamsa which normally ply over North Eastern Karnataka regions.

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RajahamsaNon air conditioned deluxe bus service

with recliner seats in 2+2 configuration built on Tata and Ashok Leyland chassis

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Corona AmbariFully air conditioned sleeper bus service.

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Nagara SarigeThese are intra city/town buses plying in

Tier-2 cities and towns across Karnataka built on Ashok Leyland, Tata and Eicher chassis

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Graamaantara SarigeBuses which connects villages with

ordinary fare (slightly costs lesser than suvarna sarige).

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Suvarna Saarige, Vayavya Karnataka Saarige and Eeshanya Karnataka Saarige

Widely abundant mode of bus service with 3+2 non reclining seats in KSRTC, NWKRTC and NEKRTC found in red-white or green and red/orange - cream liveries respectively. These are built on Ashok Leyland, Tata and Eicher chassis.

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StateFare

effective from

Ordinary(ps/km)

Express(ps/km)

Deluxe (Super

Express)(ps/km)

SuperDeluxe(ps/km)

Ultra Deluxe(ps/km)

TamilNadu

6.12.2015 28 28 32 38 52

AndhraPradesh

8.2.2015 38 44 49 57 62

Kerala 12.7.2015 55 48 60 68 72

Karnataka 11.6.2015 37.50 45 58 65 70

FARE COMPARISION

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Expected services of Customers

•Comfortable •Less price •On time reaching destinations•Clean and hygienic

Actual received services

•Rarely on time•Less hygienic and cleanliness is not maintained

Custom

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Customer Expectations

Company Perceptions of Customer Expectations

Not Knowing What Customers Expect

Gap1

The company some how want to make customer to reach their destinations rather than that they wont tend to provide any services

They Expect the promptness of the driver and conductorAnd safety

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Customer-Driven Service Designs and Standards

Management Perceptions of Customer Expectations

Not Selecting The Right Service Designs And Standards

Gap2

•Well trained Licensed driver • • well allotted seats

Overly crowded

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Service Delivery

Customer-Driven Service Designs and Standards

Not Delivering To Service Designs And Standards

Gap3 •Time lapping

(The main purpose is to make customer reach their destination safely on time)

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Service Delivery

External Communications to Customers

Not Matching Performance To Promises

Gap4

hgews3dd

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