KUALA LUMPUR’S NEW CENTRE OF GRAVITY

JULY 2014: Come January 2015, 10-year-old superclub Zouk Kuala Lumpur (Zouk KL) will relocate from its current site at Jalan Ampang as its lease expires on Dec 31 2014 to its new home at TREC (Taste, Relish Experience, Celebrate) – Malaysia’s first purpose-built urban lifestyle, entertainment destination – and Kuala Lumpur’s (KL) largest F&B enclave located along the bustling downtown Jalan Tun Razak.

With a built-up space of 60,000 sq ft, the new RM38 million (S$14.8m) nightspot is the most expensive club ever built in Malaysia, and it will be the beacon of KL’s entertainment. The new Zouk KL comprises five clubs; a VIP bar lounge; a member’s lounge; a café; and a rooftop deck overlooking the expansive views of the Royal Selangor Golf Club. Zouk KL will also offer a dedicated VIP concierge service.

TREC, where Zouk KL’s new home would be, is developed at an investment of RM323.6m (S$125.8m). Comprising five zones, TREC lifestyle and entertainment hub sits on a 7-acre site situated directly opposite the upcoming Tun Razak Exchange (TRX) – the new financial hub of Kuala Lumpur – on land owned by the Royal Selangor Golf Club.

The five zones of TREC, each featuring a unique theme, will offer casual and fine dining, indie cafes, wine bars, pubs and lounges, with the aim of attracting a diverse demographic of tourists and locals.

In January 2015, TREC will see the relocation of Zouk KL –currently ranked No. 52 in the world by UK music/club magazine DJ Mag.

Electric Boulevard, one of TREC’s five zones, will be completed in the first quarter of 2015. Phase 2, which will be the completion of the remaining four zones – Alcove, The Terraces, The Hive and Rhapsody Square & Quad – is slated for the third quarter of 2015.

TREC is the brainchild of Cher Ng, co-founder and

executive director of Zouk KL. The idea of TREC came about by virtue of Zouk KL’s plan to relocate two years ago. TREC is a joint venture between Ng, Malaysian entrepreneur Dato’ Douglas Cheng and public-listed Berjaya Assets Berhad.

Ng, 42, started his career in Singapore as a DJ with Zouk Singapore club in the 1990s. He co-organised the ZoukOut music festival (2000 & 2001) before establishing Zouk KL in 2004.

Says Ng: “TREC will usher an exciting era for the city’s entertainment. Kuala Lumpur has also not seen any large-scale integrated entertainment developments in recent times – an area where we are falling behind our ASEAN neighbours. TREC will provide a safe, integrated entertainment destination for locals and a focal point for tourists in Malaysia.”

He adds: “As an important development in KL, TREC will also create over 1,500 jobs and we estimate the development will add RM140m (S$54.4m) to the local economy annually.”

As Malaysia’s first purpose-built urban F&B destination, TREC will pioneer the one-stop integrated entertainment district to the likes of Hong Kong’s Lan Kwai Fong, Shanghai’s Xin Tian Di and Singapore’s Clarke Quay – must-visit locations in their respective countries. TREC is expected to attract over 1.7 million visitors in its first year, of which up to 25 per cent would be foreign visitors.

TREC will feature front row views overlooking the spectacular greens of the sprawling Royal Selangor Golf Course, providing visitors an unrivalled entertainment within KL’s Golden Triangle – the leisure and entertainment district of the Malaysian capital. TREC boasts over 260,000 sq ft of lettable space, with a total of 77 units ranging from 400 sq ft to 5,000 sq ft.

The development is designed by award-winning architecture firms Veritas (Phase 1) and Unit One (Phase 2).

TREC SUPERCLUB ZOUK KUALA LUMPUR IS MOVING TO TREC, MALAYSIA’S FIRST PURPOSE-BUILT ENTERTAINMENT DESTINATION IN THE CAPITAL

• ELECTRIC BOULEVARDThis is the pulse of TREC, breeming with high-voltage energy, vibe and excitement. It will feature bars, bistros, karaoke outlets, live music venues, lounges and clubs.

FIRST QUARTER 2015: PHASE 1 COMPLETION

SENSES OF TREC55THE

ZOUK KL

QUAD

ELECTRIC BOULEVARD

SMART TUNNEL TO KAMPUNG PANDAN >>>>>>>>

JALAN TUN RAZAK

>>> Zouk KLAbove, the superclub will see its soft launch in TREC in January 2015 and it will be the new landmark at TREC. Built at a cost of RM38m (S$14.8m), Zouk KL is the most expensive club ever built in Malaysia. With a built-up space of 60,000 sq ft, it comprises five clubs; a VIP bar lounge; a member’s lounge; a café; and a rooftop deck. Zouk KL will also offer a dedicated VIP concierge service.

ONTREC-------------------------------------

In the heart of Kuala Lumpur – Jalan Tun Razak adjacent to SMART tunnel

(Golden Triangle)•

Directly opposite future Tun Razak Financial Centre & fronting the Royal

Selangor Golf Course•

Development cost of RM323.6m (S$125.8m)

•Built on a 7-acre site – the size of six

football pitches •

77 outlets with a total of 2.4-hec/260,000 sq ft of lettable space

offering lifestyle and F&B choices, with lease-only units ranging from 400 sq ft

to 5,000 sq ft. •

10 rooftop garden spaces

ELECTRIC BOULEVARD

THE TERRACES

ALCOVE

THE HIVERHAPSODY SQUARE

JALAN TUN RAZAK

SENSES OF TREC55THE

SMART TUNNEL TO KAMPUNG PANDAN >>>>>>>>

JALAN TUN RAZAK

• THE HIVEHouses an ecletic mix of casual and upscale restaurants, chic wine bars and loung-es on the street level. The two clusters of double-storey semi-detached shoplots (23 units in total) boast upper-level balconies looking over the streetlife, while those overlooking the golf course are views from six rooftop gardens.

THIRD QUARTER 2015: PHASE 2 COMPLETION

• THE TERRACESComprises four luxurious double-storey bungalows housing mid-scale to upscale eateries. With its front row and rooftop views, The Terraces offer patrons the ultimate alfresco experience with a pano-ramic view of the prestigious Royal Selangor Golf Club greens.

ZOUK KL

QUAD

ELECTRIC BOULEVARD

TO KAMPUNG PANDAN >>>>>>>>

JALAN TUN RAZAK

• ALCOVEHip outdoor enclave with 12 single-storey units provides a laid-back, outdoor experi-ence, along with a delightful spread of desserts bars, cafes and retro coffee-shops.

• RHAPSODY SQUARE & QUADRight, events come alive at the 5,000 sq ft Rhaspody Square and the 4,000 sq ft Quad.

>>> THE BOXThe 2,000 sq ft indoor event space is suit-able for live shows, exhibi-tions and pri-vate functions..

ONTREC-------------------------------------

Aims to draw over 1.7-million visitors annually, attracting a weekly visitorship

of 34,000 people.•

Over 1,000 parking lots with purpose-built taxi stands for metered service

cabs only.•

Controlled security & car parking services•

Projected to generate RM140m (S$54.4m) in receipts annually & create

1,500 new jobs•

Single management with a professionally managed, controlled

tenant mix. •

295,000 office population in immediate vicinity and 2.03- million catchment population within a 20-minute drive

ELECTRIC BOULEVARD

THE TERRACES

ALCOVE

THE HIVERHAPSODY SQUARE

CHER NGNg is the founder of TREC, Malaysia’s first purpose-built lifestyle and entertainment des-tination – and KL’s largest entertainment and F&B development – located along Jalan Tun Razak. Working alongside Dato Douglas Cheng and Berjaya Assets, the Singaporean spearheads the consortium presiding over TREC’s development. Ng is responsible for TREC’s concept, partnership & funding, design & planning, construction, leasing, market-ing strategy as well as maintenance & property management. In March 2014, Ng led a successful campaign that saw TREC designated as one of the nation’s National Key Eco-nomic Area (NKEA) project under the EPP 8 programme. A prominent figure in Singapore and Malaysia’s entertainment scene, the 42-year-old is best known as the man behind Zouk KL, Malaysia’s first superclub. In 2003, Ng oversaw the development of the RM16m (S$6.2m) entertainment complex at Jalan Ampang that has hosted KL’s most memorable parties as well as a stellar line-up of global acts in the last decade. Under his steward-ship, the 32,000 sq ft Zouk KL went on to establish itself as Malaysia’s most successful nightspot, earning the endorsement from the Ministry of Tourism as a designated enter-tainment zone under the NKEA EPP 8 program – the first for an entertainment outlet in Malaysia. Zouk KL, a global brand, is currently ranked No. 52 in the Top 100 Clubs by cult UK club magazine DJ Mag. Ng’s early career saw him organising several large-scale outdoor events in Singapore and KL. Notably, ZoukOut – where the-then former Zouk DJ collaborated with Zouk Singapore for its 2000 and 2001 editions that has become the most successful music festival in Southeast Asia, drawing over 40,000 revellers.

KUALA LUMPUR’S NEW CENTRE OF GRAVITY

Heavyweights behind TREC

DATO’ DOUGLAS CHENG HENG LEE Dato’ Cheng is the founder for TREC and he is one of KL’s most prominent businessmen, with a strong passion and intuition in creating memorable brands. Cheng, who is legally trained, also lends his forte in real estate development to TREC. Cheng’s development pro-jects by his outfit, Daman Group, include Hilir Residences and The Edge at U-Thant, which have a total gross development value of RM500m (S$194m). The 38-year-old also holds several directorships and key positions in companies/brands such as Dragon-i (Shang-hainese cuisine); Canton-i (Hong Kong cuisine); La Scala Italian Restaurant & Lounge Bar; GPL Group Sdn Bhd (sports & recreation club management); Sports Planet (futsal venue chain); Keyspan Express Sdn Bhd (outdoor media company); Tune Hotel Kota Daman-sara, @live (grill bar and live dance club); Finnegans Irish Pub; and the George & Dragon Pub. Cheng, who graduated with a Bachelor of Commerce and Bachelor of Law from the University of Melbourne, was a fund manager with investment firm Rashid Hussain Asset Management.

BERJAYA ASSETS BERHAD Berjaya Assets Berhad is listed on the Main Board of Bursa Malaysia and it is the developer of Berjaya Times Square, one of Malaysia’s largest retail and commercial projects – a landmark of KL. Berjaya As-sets forms of part of the Berjaya Group, a diversified Malaysian conglomerate with interests in property development, resorts, F&B, motor vehicle distribution and education. The Berjaya Group was added to the Morgan Stanley Capital International Index Malaysia in 2010. Berjaya.com

CORPORATE BRIEFSAvant City was set up to undertake the development of TREC. It is a joint-venture company incorporated by Cher Ng, Dato’ Douglas Cheng and mainboard-listed Berjaya Assets Bhd.

For press queries, interviews or high-res images, contact:

Cara Van MiriahPartner, Typewriter MediaSingapore/Foreign Press

Representative for TREC

M: +65.9066.3440 E: cara@typewriter.sg

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