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Name: ID No:Mir Sumsul Bari 1110863030

Sumaya Israt Jui 1120713030

MD. Imrn Hasan 1310848030

MD. Namul Sa!i" 13213#3030

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History Of Burger King

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Introduced by Keith J. Kramer and his wife's

uncle Matthew

1stshop at Jacksonville, florida as Insta-Burger

King.

1954 take over of James McLamore and David

Edgertons Franchisee in Miami.

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1stto Offer the option of dining in the

restaurant or drive thru

By 1967 it had 250 branches all around USA

Sixty-five international countries and U.S.territories have Burger King

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ManuFast Food Services

Have it your way

Hamburgers

French fries

Soft drinks

Whopper Sandwich

Milkshakes Fire Grilled Burgers

Chicken

Salads

Breakfast

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CHALLENGES FOR BURGER KING

Critical relation and less control with franchisee

Less outlet compared to McDonald's

Health Conscious Community.

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Location

Unhealthy

Productdesign

Burger King Mind map Chllenges

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FORCES OF

COMPETITIOThreat of entryHigh cost of entryHighly established competitors

Threat of substitutesGrowing amount of limited servicerestaurant companies

Ex: Dominos, Subway, Dairy Queen, TacoBell, KFC

Industry RivalryCopycat industryLarge amount of competition, domestic andglobal

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COMPETITI!E "#!"T"$E%

BRAND NAMES Burger King

Its all in the name

Established since 1954

Loyal following of patrons

-Known for quality

-One of best known brands in fast-food

-50thanniversary

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COMPETITI!E "#!"T"$E%

HIGHEST FRANCHISE RATE

Pros:Low capital

expenditure

Allows for high cashflow/ reinvestment

Quicker expansion

into new markets

Cons:Limited control

Inability to influence

changes in ownershipOnly 75% of revenue

90% of BK locations are franchisedLeads the Industry

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ar 2009 ar 2010 ar 2011

Reenues !"#$%&'m !"#("&"m !"$$#&%m

)et *ncome !"((&+m !+,-&,m !+(%m

.ssets !"%(%&+m !"%'%&"m !##,$m

/iabilities !+%$"&$m !+-+,&,m !'+$'&$m

Shareholder0s 12uit3 !4%'&,m !++",&'m !+''4&"m

Finan&ial Situation

BK'S RECET

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BK'S RECET

PERFORM"CEAverage restaurant sales increased 6%Closed 184 restaurants since

Recently entered financially attractiveJapanese and Indonesian markets

Strength of foreign currency affects foreign

profitsIf dollar appreciates, revenues decrease

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BUSINESS MODEL

Burger King

S&ala(le and &ost)effi&ient *ui&+ ser,i&e

ham(urger restaurant model that offers

&ustomers fast food at modest pri&es-

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SOLUTION

Coming up with new outlet In Asia & different

region.

Healthy food menu

Reposition of the brand

Good attachment with kids