What forces drive human

The biggest force is SECURITY (2 bottom layers)

From pre-history to modern

• We seek for our own safety by keep building things around us:– Social structure– Materials

SELF

We still feel unsafe

• Modern society problem: we build everything around us, but still feel unsafe

• Reason: the more we reach out, the more we collide with others.

Example of MMA

• MMA– We think that we’re safe if we can fight– We go to fight club and learn fight techniques by fighting

each other– Your body built up, and so as your opponent’s– You end up much MORE injured that you gain in health.– You end up watching professional bloody fight to satisfy

your WRATH.– Look at professional MMA fighter. They supposed to have a

good life with a good health, not other wise.– So the driven motive is true, but the approach is WRONG.

The origin of MMA

• It all started with this guy– Everybody wants to be Bruce Lee– It’s 1/billion chance

• Born that way• Willing to fight and be fought• Practice 8 hours/day

– But what if I said there is a easy method for every ordinary people to be 20% of Bruce?• Have an intellectual job• Never fight, but ready to defend• Easy to do (in terms of time, money)

Solution To Feel Safe and Physically Be Safe and Be Healthy: Kungfu Form

Problem

• Difficult to find the right master (1/billion of the chance). Get the wrong one -> failed.

• The master has to be there everyday to teach you how to fight by not fighting.

• But legends are true! (1 man can fight 100 enemies and he is not a regular fighter)

Easy to find a “fight club”

The time is right

• Kinect is mature. • Gather the best training• Cheap• Be there every time every place to practice• Learn to fight without fighting

New generation

Not everyone wants to fight but everyone wants to be strong.

The Best Sport• Kung Fu has another name: Chinese Sport.• Market is huge

– Every kids wants to practice.– Millions of adults from Africa, India, Russia, USA want to practice

• It’s the best sport:• Practice 10minutes/day, no equipment, no special setup, no opponent (cheap)• Can keep doing that even when 70s• No direct competition• Practice every part of the body• Very good defensive skill• Useful when you travel – can be practiced on the way.

• The market for martial training (fee only) is 1.2billion/year– Can be bigger

7 Sins

• Reid Hoffman:– Facebook: Ego– Zynga: Sloth– LinkedIn: Greed

Kungly: WRATHLet’s people express their anger in a non-violent form.

Development

• 6 months to the market, 34.800USD

Sales

• As bundle: 200USD w/ Kinect on Amazon, eBay.

• As download: free from website.• Add on / in app purchase for new/advanced

contents: 5USD/piece.

We are actively looking for Cooperationcontact@kungly.com