1 Contact the Creative Team (page 29) for any situations that are not addressed in the Manual

Kuwait University Stationery Visual Ident i ty Manual May 2009

2 Contact the Creative Team (page 29) for any situations that are not addressed in the Manual

3 Contact the Creative Team (page 29) for any situations that are not addressed in the Manual

Kuwait University Stationery Table of Contents

Introduction

Logo TreatmentKU Primary LogoColorClear SpaceMinimum SizeLogo DisplayPrinting on Color PaperPrinting with Color BackgroundTypography

Stationery ItemsBusiness CardLetterhead (Internal)Letterhead (External)CirculationFax Cover SheetEnvelopeA4 EnvelopeGreeting or Invitation Card

Creative Team

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4 Contact the Creative Team (page 29) for any situations that are not addressed in the Manual

5 Contact the Creative Team (page 29) for any situations that are not addressed in the Manual

Kuwait University Stationery Introduct ion

This visual identity manual has been created to preserve the value and unity of Kuwait University’s visual identity. Uniform, high-quality reproduction is critical to ensuring positive impressions.

Kuwait University logo must always appear sharp, clear, and readable. The colors must be consistent regardless of the medium, surface texture, or process.

To ensure uniformity, all reproductions must be taken from approved logo artwork and colors must be carefully matched. The following pages provide a brief set of guidelines to use the University’s identity correctly.

6 Contact the Creative Team (page 29) for any situations that are not addressed in the Manual

7 Contact the Creative Team (page 29) for any situations that are not addressed in the Manual

Logo Treatment

8 Contact the Creative Team (page 29) for any situations that are not addressed in the Manual

Kuwait University Stationery KU Primary Logo

The graphic logo is the primary identifier for Kuwait University and it should appear on all University publications.

The graphic logo can be used alone to identify Kuwait University or along with the wordmark, depending on the available space.

Incorrect UsageThe university’s wordmark cannot be used alone to identify Kuwait University.

9 Contact the Creative Team (page 29) for any situations that are not addressed in the Manual

Kuwait University Stationery Color

Full-Color Publications(CMYK Version)

1-Color Publications (All Black)Example: fax cover page

C 0M 0Y 100K 0

C 100M 0Y 0K 0

C 0M 0Y 0K 100

C 0M 0Y 0K 100

10 Contact the Creative Team (page 29) for any situations that are not addressed in the Manual

Kuwait University Stationery Clear Space

As a general rule, more clear space is always preferred.

The logo must be surrounded by a clear space at least equal to 2x height.

11 Contact the Creative Team (page 29) for any situations that are not addressed in the Manual

Kuwait University Stationery Minimum Size

The minimum allowable reproduction size for the primary logo is (1.5 cm) in height.

The minimum size for the Arabic wordmark (12.5 pt Bold).

The minimum size for the English wordmark (9 pt Bold).

Incorrect UsageReproduction below these sizes will cause the forms to blend in, thereby compromising readability.

12 Contact the Creative Team (page 29) for any situations that are not addressed in the Manual

The graphic logo and the wordmark should be treated as one grouped object if used together.

Incorrect UsageDo not rotate or change the proportions of the logo.

Incorrect UsageDo not change the font size of the wordmark.

Incorrect UsageDo not retype or use different font format. Do not change any justification alignment.

Incorrect UsageDo not apply effects or filters on the logo.

Kuwait University Stationery Logo Display

13 Contact the Creative Team (page 29) for any situations that are not addressed in the Manual

Incorrect UsageDo not apply the wordmark on one line.

Incorrect UsageDo not increase or decrease the space between the graphic logo and the wordmark.

Incorrect UsageDo not add outline or change the original colors of the logo.

Incorrect UsageDo not switch places of the wordmark and the graphic logo.

Incorrect UsageDo not create a watermark of the graphic logo.

Incorrect UsageDo not change the layout of the logo.

Kuwait University Stationery Logo Display

14 Contact the Creative Team (page 29) for any situations that are not addressed in the Manual

Kuwait University Stationery Print ing on Color Paper

When printing on a colored paper, the background color should be very light and neutral to maintain the color of the ship symbol.

Incorrect UsageDo not use a dominant background color or it will damage the ship symbol.

15 Contact the Creative Team (page 29) for any situations that are not addressed in the Manual

The background color should be very light to maintain visibility and readability.

Incorrect UsageDo not use a dominant background color.

Incorrect UsageDo not use a 1-color logo on full color printing (CMYK).

Incorrect UsageDo not invert colors of the logo.

Kuwait University Stationery Print ing wi th Color Background

16 Contact the Creative Team (page 29) for any situations that are not addressed in the Manual

Kuwait University Stationery Typography

Primary Typeface (Ar/En)Used for body text

Secondary Typefaces (Ar/En)Used for titles and headlines

Used for subheads and large pull quotes

Used for letterhead sender and reciever information

Arial RegularABCDEFGHIJKLLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Arial BoldABCDEFGHIJKLLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

Arial ItalicABCDEFGHIJKLLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

1234567890

Arial Bold ItalicABCDEFGHIJKLLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz1234567890

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Stationery Items

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Kuwait University Stationery Business Card Size 8.5 x 5 cm

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Kuwait University Stationery Business Card Size 8.5 x 5 cm

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Kuwait University Stationery Letterhead Size 21 x 29.7 cm

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Kuwait University Stationery Letterhead Size 21 x 29.7 cm

22 Contact the Creative Team (page 29) for any situations that are not addressed in the Manual

Kuwait University Stationery Circulat ion Size 21 x 29.7 cm

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Kuwait University Stationery Fax Sheet Size 21 x 29.7 cm

24 Contact the Creative Team (page 29) for any situations that are not addressed in the Manual

Kuwait University Stationery Envelope Size 8.625 x 3.625

25 Contact the Creative Team (page 29) for any situations that are not addressed in the Manual

Kuwait University Stationery A4 Envelope Size 22.8 x 30.5 cm

26 Contact the Creative Team (page 29) for any situations that are not addressed in the Manual

Kuwait University Stationery Greet ing Card Size 21 x 9 cm

27 Contact the Creative Team (page 29) for any situations that are not addressed in the Manual

Kuwait University Stationery Greet ing Card Size 21 x 9 cm

28 Contact the Creative Team (page 29) for any situations that are not addressed in the Manual

29 Contact the Creative Team (page 29) for any situations that are not addressed in the Manual

Sara S. Al-Falah 9996-6090

Sara W. Al-Mudhaf 5557-2526

Fatima M. Al-Qallaf 9913-8855

Muneera N. Al-Qinaie 6684-7080

Nourah N. Al-Rashed 9767-2221

Creative Team