Date post: | 28-Jan-2015 |
Category: |
Business |
Upload: | pullapproach |
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Exercise
Participants
Mentors
Local Experts
What is design thinking?
What is design thinking?
A methodology to innovate based onempathy, creativity and rationality
E D I P T
E D I P T
Empathize Define Ideate Prototype Test
E Empathize
What people think they doWhat people say they doWhat people actually doAre all very different
Why: To narrow down what we will focus on
D Define
Why: To come up with solutions based on empathy and our problem definition
I Ideate
Why: To evolve the idea
P Prototype
If it’s pretty, you’re doing it wrong.
E D I P T
Empathize Define Ideate Prototype Test
Why: To find out current user experiences, needs, motivations, emotions and values
T Test
E D I P T
Empathize Define Ideate Prototype Test
E D I P T
Empathize Define Ideate Prototype Test
2/15 2/22 3/1 3/8 3/15
Today
Starting Point: Problem Definition
After today, what next?
Comment on the Platform
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March 29
Final Presentations