STAGE 3 COVERS THE FOLLOWING POINTS:

BEGUMPETAMEERPETMADHURA NAGARYOUSUFGUDAJUBLIEHILLS ROAD NO.5JUBILEE HILLS CHECK POSTPEDDAMMA TEMPLEMADHAPURDURGAMCHERUVUHITECH CITYSHILPARAMAM

RESEARCH STUDY –STAGE 3

OBJECTIVE:

Assess the impact of Metro Rail on the lives of the people of Greater Hyderabad

Educate the people about the positive impact and specific advantages of Metro Rail

CLASSIFICATION OF KEY FINDINGS

I. Socio-Economic & Demographic Profile of the Respondents II. Mode of Transport used at presentIII. Perception about Metro Rail ProjectIV. Respondents’ Opinion on Opportunities from Metro Rail Project to

the people and the cityV. Impact on people and the environment during Construction PhaseVI. Overall Opinion on the Metro Rail ProjectVII. Recommendations

SOCIO-ECONOMIC & DEMOGRAPHIC PROFILE OF THE RESPONDENTS

301

333

371

334

296 291275

307 300276

344

0

50

100

150

200

250

300

350

400

Co

un

t

Location

Total Respondents = 3428Average No. of Respondents = 311.67

Stage 3 - Point-wise Distribution of Sample Size

39 39 41 41 4137

39 41 40 41 40

61 61 59 59 5963

61 59 60 59 60

0

10

20

30

40

50

60

70

FEMALE

MALE

Stage 3 – Point-wise Gender Ratio

•The overall gender ratio for Stage 3 is 37 per cent females as against 63 per cent males.

•The lower share of female respondents is attributable to the presence of many corporateunits in the vicinity, where female population is comparatively low.

11

63

22

31

0

10

20

30

40

50

60

70

0-20 20-30 30-45 45-60 60+

Pe

rce

nta

geStage 3 – Age Distribution of Respondents

About 85% (2934 out of 3428) of thetotal respondents in stage 3 werebetween the age group of 20 years to 45years. The maximum (63%) were in theage group of 20-30 years.

Stage 3 – Occupation Mix (Gender-wise)

The overall occupational distribution shows that a significant number of people from all four categories were included , although those employed in the service sector predominate.

Within the occupation classification –Service, Student and Business the male proportion of respondents was significantly higher.

However, under Household, the female proportion was significantly higher indicating that most of the respondents were housewives.

Stage 3 – Income-wise Distribution

during field investigations, one major difficulty experienced was that most of the respondents showed reluctance to divulge details related to their income. Hence, it is possible that the income reported is on the lower side

Stage 3 – Income-wise Distribution (Occupation-wise)

Student included in this with projected salaries of parents considered as income

Under Household, which largely comprises of women, the income represented is the total family income

MODE OF TRANSPORT USED AT PRESENT

Stage 3 – Average Distance Travelled To and Fro per Day

About 40% of the total respondents travel distances of over 20 km per day (to and fro). Of these around 15% travel distances ranging between 20-30 km per day and around 25% travel distances over 30 km per day.

About 28 % of the total respondents travel distances between 10 km to 20 km.

Over 32 % of total respondents travel less than 10 km per day.

50

301

426

164

141

50

343

507

61

1425

160

289

2510

48

405389

173

0

100

200

300

400

500

600

CAR BUS BIKE AUTO OTHER

uptp 10

10-20km

20-30km

30+

Stage 3 - Distance-wise Mode of Transport

Respondents in Stage 3 region prefer motor-bikes / two-wheelers and bus transport for their long distance travel vis-à-vis auto-rickshaws / cars.

The major reasons for these choices are availability, cost of travel and comfort.

Stage 3 – Average Distance Travelled (Occupation & Gender-wise)

A large share of male respondents travel a distance of more than 30 km daily (40% of males in Service and 39% of males in Business )

Most femalerespondents travel less than 20 km and82%, 75%,74% and 92% of female commuters in Student , Service,Business and Household segments respectively travel less than 20 Km.On an overall gender-wise basis, male respondents travel comparatively larger

distances than women and their purposes and timings for travel are different

Stage 3 – Preferred Mode of Transport (Occupation & Gender-wise)

Men

Within the student category, the

maximum numbers of respondents use

bus transport.

Within the service and business

segments, the maximum number of

respondents use two-wheelers/bikes.

Within the students’ category, bike is the

second largest used mode of transport.

Within the service and business

segments, bus is the second largest used

mode of transport

Women

Across various occupations, maximum

number of respondents use bus transport.

The use of two-wheelers/bikes has got the

second largest share excluding the student

category.

The third largest mode of transport used by

women in the business sector is auto-

rickshaws.

Cars are only used by women in the

service, business and household segments.

The maximum percentage of car users are in

the household segment

Transport Preferences (Occupation & Gender-wise)

Stage 3 - Mode of Transport

Over 47% of the total respondents used bus transport and nearly 35% used bikes/two-wheelers.

Relatively smaller percentages of respondents used autos, cars or walked

Stage 3 – Choice of Commute (Based on Income & Distance Travelled)

as income increases, choice of commute options change from mass transit modes to personal transit modes

192

1009

1106

15490

0

200

400

600

800

1000

1200

AUTO BUS BIKE CAR PEDESTRIAN

SAFETY

COMFORTABILITY

AVAILABILITY

TIME SAVING

MONEY SAVING

Stage 3 – Reasons for Using a Specific Mode of Commute

Respondents favor buses for their overall comfort, availability and money saving; whereas respondents use bikes for commuting mainly from the comfort point of view.

This shows that there is a demand in the public for a better commute option that is comfortable and time saving.

Making the commuters understand this specific advantage of the metro will be very important for the campaign

120.5

97.5

74.9

109.7

51.5

182.5

76.5

61.3

35.9

12.6

0.0

20.0

40.0

60.0

80.0

100.0

120.0

140.0

160.0

180.0

200.0

CAR BIKE AUTO BUS PEDESTRIAN

Avg Time Spent

Avg. Money Spent

Stage 3 –Time & Money Spent for Commuting

The average time spent daily on commuting (to and fro) by two wheelers was around 1.5 hours, bus 1.75 hours and for cars was nearly 2 hours.

The average time spent on commuting in auto-rickshaws was low as compared with two wheelers/bus/cars, as the distances travelled in the former were shorter than the latter.

In terms of money spent, car owners spent the largest sum as against respondents travelling by bus who spent the least amount.

The second highest amount was spent by respondents using bikes.

It is observed that between Begumpet and Shilparamam, one of the busiest routes in the city, even bike riders get stuck in traffic leading to higher travel times.

768

1708

742

68 32

0

200

400

600

800

1000

1200

1400

1600

1800

Rank 1 Issue Rank 2 Issue Rank 3 Issue Rank 4 Issue Rank 5 Issue

Volume of Traffic

Pollution

Accidents

Cost of Travel

Others

Traffic Induced Stress

Stage 3 – Major Issues Related to Commuting in the City

The Top 3 Issues of concern are Volume of Traffic, Pollution and Traffic Induced Stress

PERCEPTION ABOUT METRO RAIL PROJECT

3340

9 6 70 30

500

1000

1500

2000

2500

3000

3500

4000

LESS MORE SAME CANT SAY NILL

96% of the total respondents perceive metro rail to consume

less travelling time

Perception on Time Taken to Travel by Metro Rail

this response was after the respondents were educated by the survey team on the frequency/speed of metro rail (rail available after every 90 seconds; maximum speed of 90 km per hour; and average speed of 30-35 km per hour)

3165(92%)

127(4%) 30

74(3%) 4

0

500

1000

1500

2000

2500

3000

3500

LESS MORE SAME CANT SAY NILL

Perception on Cost of Travel in Hyderabad Metro Rail

92 % of total respondents (3165 out of 3458) perceived that with the advent of Metro Rail, their transportation costs will reduce.

For travelling longer distances there is no proper connectivity at present; one has to change / hop at multiple points which results in higher travelling cost / time.

With the advent of Metro Rail, the perception is that the connectivity to longer distances will be direct and easier and travel cost will be less.

Perception of Respondents: Cost of Travel in Hyderabad Metro Rail (Gender & Occupation-wise)

Across occupations over 90% of female respondentsfeel that, on commissioning of Metro Rail, their travelcost will be less than their present:92% in female-Student 92% in female-Service,91% in female-Household91% in female-Business

Across occupations, over 90% of male respondents feel that on commissioning of the Metro Rail, their travel cost shall be less than their present:94% in male-Students94% in male-Service92% in male-Business94% in male-Household

The perception that cost of travel will be less than what it is at present is a little higher among male respondents as compared with female respondents

Awareness regarding Routes (Occupation & Age-wise)

Respondents aged between 20-30 years possessed comparatively higher knowledgeabout the metro routes when compared with those between 30-45 years.

Among the respondents, Student (20 years and below) and Service (20-45 years) havethe highest level of knowledge regarding the metro routes.

Perception of Respondents: Whether Metro Rail is of Advantage to Hyderabad

YES99%

NO1%

NIL0%

An overwhelming 99 % of the total respondents perceive that the advent of Metro Rail would be of Advantage to Hyderabad

30722721

612

15 8 280

500100015002000250030003500

Perception of Respondents: Benefits of Metro Rail Project to the City

The maximum number of respondents feel that “Ease in Traffic” and “Reduction in Pollution Levels” are the two key benefits that Metro Rail will bring to the City.

About 8 % of the total respondents (612 out of 3458) perceived that the number of accidents would reduce significantly in the city, as they felt that the reduction in traffic on roads and increase in sky walks will reduce congestion on roads and hence reduce accidents.

14 22120

427

65

2627

1528

0

500

1000

1500

2000

2500

3000

Traffic Pollution Safety Greater Reach

Reduced Stress

Time Saving

Money Saving

Perception of Respondents: Benefits of Metro Rail Project to Citizens

Most of the respondents perceived that the time spent by them in travel would reduce considerably.

96 % of the total respondents perceived that the commissioning of the Metro Rail will benefit them.

Perception of Respondents: Benefits of Metro Rail Project to Citizens (Yes/No)

Over 98% of respondents of either gender and across age groups perceive that the metro rail will bring in benefits to them.

Awareness related to Facilities in Metro Rail (Yes/No)

82 % of the respondents have no knowledge regarding the facilities and amenities that would be provided in the train and the stations/depots

Awareness related to Facilities in Metro Rail (Based on Occupation, Gender and Age)

On an overall basis among both genders it can be seen that maximum ignorance regarding Metro Rail is observed in the 20-30 and 30-45 age groups.

Among the female respondents:

Respondents aged between 20-30 years and 30-45 years showed maximum lack of awareness.

In terms of occupation, women in Business between 30 years and 45 years showed maximum lack of awareness about facilities in Metro Rail.

Among the male respondents:

Respondents under Student and Service have the maximum ignorance levels.

Under occupation, men in Business in the 30-45 age group has shown the maximum ignorance levels.

Of the 82% respondents who have “No” knowledge regarding the facilities and amenities that would be provided in trains, stations and depots:

TV10%

INTERNET30%

NEWS PAPER

41%

NO IDEA19%

Source of Information

About 30% of the respondents said that they got information regarding Metro Rail from the internet; 41% said they relied on newspapers for information; 10% said that they got information from TV; while 19% had no idea regarding any sources of information about the project

Opinion of Respondents: Use of Metro Rail (Yes/No)

An overwhelming 91 % of the total respondents said they would want to use the metrorail for commuting, while another 11 % where either skeptical or negative at his juncture.

Use of Metro Rail – Positive Response (Based on Occupation, Gender and Age)

Of the 91% of the total respondents willing to use the metro upon completion:

Among female respondents, Student below the age of 30 (99%) are more interested. Women in Service in the 20-30 age group was more enthusiastic (77%). Women in Household in the age group of 20-45 are more interested in utilizing Metro Rail.

Among male respondents, persons belonging to Student and Service in the 20-30 age group are more eager to use Metro Rail, whereas in Business, men in 30-45 age group are more interested.

Use of Metro Rail – Negative Response (based on Occupation, Gender and Age)

Of the 9 % of the total respondents who said they would not use Metro Railupon commencement:

Among female respondents, all Service and Business personnel showed interest in Metro Rail and hence there were no negative responses. Negative responses were from Student below 30 years and in Household 30-45 age group.

Among male respondents, Student and Service between 20 years and 30 years and those between 30-45 years in Business suggested that they may not use the Metro Rail.

Persons aged between 20 -45 years among males and 30 -45 years among females are major segments that need to be targeted by media campaign along with a separate campaign for students.

RESPONDENTS’ OPINION ON OPPORTUNITIES FROM METRO RAIL PROJECT TO THE PEOPLE AND THE CITY

Business Opportunities

72 % of the respondents said that there would be a positive impact while23% said that there may be a negative impact because of Metro Rail.

With regard to increase in reach of their business due to Metro Rail, 69%of the respondents have said that there would be a positive impact and25% said that there would be negative impact.

5 to 6 % of the respondents in both the cases were unclear about theimpact of the metro on their business at this stage.

Business Opportunities by Metro Rail: Business Improvement

People in the income range of Rs 2 lakhs to Rs 8 lakhs and the age group of20 to 45 feel more negative about the impact than other segments.

Respondents in the 30-45 age group in the above Rs. 8 lakhs groups haveconsiderable negative feedback regarding business improvementpossibility due to Metro Rail.

Business Opportunities by Metro Rail: Business Enhanced Reach

People in the income range of Rs 2 lakhs to Rs 6 lakhs and the age groupof 20 to 60 feel more negative about the impact than other segments.

Respondents in the 30-45 age group in the above Rs 8 lakhs age groupshave considerable negative feedback regarding business improvementpossibility due to Metro Rail.

Respondents felt that the presence of barricades has made it hard for most of the customers to walk across the streets and hence customers are buying from shops that are on their side of the road itself.

Some were apprehensive as to whether their businesses or shops would be asked to relocate after some time.

Opportunities created for Service Sector by Metro Rail

82 % of the respondents said that there would be a positive impact while 13% saidthat there may be a negative impact because of Metro Rail.

With regard to increase in reach of their business due to Metro Rail, 90% of therespondents said that there would be a positive impact and 9% said that there wouldbe negative impact or that it was unclear at this stage. 3 to 4 % of the respondents inboth the cases were unclear about the impact of the metro on their jobs at this stage.

One of the major reasons for the negative impact was the influx of people from othercities and increase in competition.

Opportunities(Service Sector): Better Job Opportunities

People in the income range of Rs 2 lakhs to Rs 4 lakhs and the age group of 20 to 30 feel more negative about the impact than other segments.

Respondents in the 45-60 age group in the Rs 2 to Rs 4 lakhs salary segment have considerable negative feedback regarding business improvement possibility due to Metro Rail.

Respondents felt that the shortened time taken to travel from Begumpet to areas such as Hi-tech City, where job prospects are higher, would be advantageous to both professionals and job seekers.

Opportunities (Service Sector): Job DemandThey felt that the availability of a safe, fast and comfortable alternative to their present modes of transport would significantly improve their work life balance.

It can be observed that respondents from almost all age groups in the service sector believe in the potential of the metro to create job opportunities and demand for jobs.

Job seekers felt that the construction of Metro Rail and its associated projects would create demand for job opportunities in numerous fields and would help them in getting employment in their desired fields.

Working women expressed that, they hardly have enough time while balancing professional and family responsibilities, and hence with reduced travel time by the metro, it may provide them time for themselves and family.

Opportunities (Students Group): Daily Life

90 % of the respondents said that there would be a positive impact while 5 % said that there may be a negative impact because of Metro Rail.

With regard to increase in reach of their education opportunities due to Metro Rail, 82% of the respondents said that there would be a positive impact and 12% said that there would be negative impact or that it was unclear at this stage. 3 to 4 % of the respondents in both the cases were unclear about the impact of the metro on their education or daily life at this stage. One of the major reasons for the positive impact was the increase in comfort and opportunity to search for classes and jobs over a larger distance.

Opportunities (Students Group) Daily Life & Greater Reach

Students in the above 20 age category are more skeptical about the advantages of Metro Rail. Since long distance travelling college students fall in this category a student campaign targeting them may be beneficial.

Students travel some of the largest distances in Hyderabad for going to college, tutorial classes and for recreational activities and hence a faster commute would reduce their travel fatigue and help them spend their time in a more productive manner.

They were also optimistic that the advent of the metro would create more job opportunities for the qualified in the future. Tutorial classes far away shall be reachable; female students, in particular, expressed the view that the advent of metro rail might help in making their travel safer and make sure they reach faster to their destinations.

Opportunities (Household Sector)

97 % of the respondents said that there will be a positive impact while 2 % said that there may be a negative impact because of Metro Rail. One of the major reasons for the positive impact was the increase in comfort and safety.

With regard to advantages due to Metro Rail, 97% of the respondents said that there would be a positive impact and 3% said that there would be negative impact or that it is unclear at this stage.

About 1 % of the respondents in both the cases were unclear about the impact of the metro on their daily life at this stage.

Opportunities (Household Sector)Daily Life & Advantages

About 95% of the total respondents in the household category, mostly housewives and senior citizens, responded that Metro Rail would significantly improve their daily lives. The major advantages stated by housewives was that they could return quickly however far they went, before their children reached home and that the journeys would be relatively stress free.

Around 94% of the respondents, particularly housewives, expressed the view that it would improve the way they travel significantly. They feel the metro may be better, safer and comfortable alternative to their current modes of transport.

IMPACT ON PEOPLE AND ENVIRONMENT DURING THE CONSTRUCTION PHASE

2389

281

12 0

267

746

38 07 0 59259

35 50 51 00

500

1000

1500

2000

2500

3000

TRAFFIC

POLLUTION

ACCIDENTS

ROAD CROSSING

Stage 3 – Construction related Issues

Based on the opinion of the respondents it was identified that the biggest concerns cited were related to accidents and traffic issues.

The respondents expressed this view as because of construction works, barricades and traffic congestion, the number of minor accidents and issues have risen considerably.

Traffic stress related issues and pollution also rank as major issues faced by the respondents.

Stage 3 – Point-wise Response on Loss of Property

A total of 84 respondents reported instances of loss of their own property orof people they know. It can be observed from the data that there wererespondents from all the eleven points who had witnessed loss of property.

OVERALL OPINION ON THE METRO RAIL PROJECT

81% 82%

52%

88%

18% 16%

48%

12%

1% 2% 0% 1%0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

STUDENT SERVICE HOUSEHOLD BUSINESS

YES

NO

NILL

Stage 3 – Temporary Hassles of Mobility

Since many of the respondents had expressed concerns regardingthe loss of business and traffic issues etc, the interviewers providedinformation to the respondents to make them carefully analyze theadvantages and disadvantages of Metro Rail.

About 3/4th of the respondents were ready to face the temporarydiscomfort during Metro Rail construction even though they had toface losses in their mobility or business opportunities temporarily.

Stage 3 – Impact of Increase in Awareness

100% 99% 99%

88%

0% 0% 1%

12%

80%

82%

84%

86%

88%

90%

92%

94%

96%

98%

100%

102%

STUDENT SERVICE HOUSEHOLD BUSINESS

NILL

NO

YES

It can be clearly seen that there has been increase in respondents who believe that Metro Railwould bring improvement to their personal and professional lives.

About 98% (except in the case of business sector) of the respondents expressed the view thatthey were better informed about the metro rail on interaction with the interviewers.

Most female respondents from Household segment andmale respondents from Student and Service segmentssaid that they wish to know more about Metro Rail.

Interest levels on Metro Rail (Gender-wise)

While 75 % of respondents felt that campaign through television (TV) would betheir most preferred choice of media for spreading the message, 5 % felt thatcampaign through Newspaper is preferable over other modes for spreading themessage. About 11% preferred the Internet.

Preferred Mode of Mass Media

Preferred Mode of Mass Media (TV): Gender & Age-wise

Classification of people who suggested TV as their preferred mode of mass media is as follows:

In males the majority belong to the Student and Service segments in the 20- 30 age group.

In females, 20-30 years and 30-45 years, are the major age groups, that prefer TV.

Preferred Mode of Mass Media (Newspaper): Gender & Age-wise

Males in Student, Service and Business and persons in the age group 20-45 years inthe Household segment prefer Newspapers among different modes of mass media.

The respondents stated that barricades, pillars and sky walks are going to congest the roads, particularly small and narrow roads, in the future. They feel that construction works may cause more accidents.

Almost all of the auto drivers who were interviewed expressed the view that there business might reduce considerably. Although the interviewers explained to them as to how Metro Rail might actually help their business, most of them still are of the opinion that it might cut their business significantly.

Loss in road side business options was expressed by both customers and vendors unanimously. Some stated that they might no longer be able to sell in some of the prime areas. Although they were happy about the opportunities that may be created by Metro Rail, they were apprehensive as to how it would be advantageous to them.

Some of the respondents expressed the opinion that they have already started experiencing increase in real estate prices in the areas covered by Metro Rail. They stated that the increased prices of the properties is pushing up the rents and making the business unviable in certain scenarios.

A few of the respondents expressed concerns that, there might be further shortage in electricity in the state after the advent of the metro.

Most of the housewives and senior citizens expressed concerns about the speed and height at which the metro would operate. They were tense about travelling at high speeds at such heights and believe it might be dangerous to senior citizens.

The respondents were curious about the parking spots for the metro stations as it seems that they might not be available in all the stations.

Apprehensions & Shortcomings

Some of the major apprehensions and shortcomings expressed by the respondents are listed below :

RECOMMENDATIONS

An analysis of the modes of transport being used by respondents interviewed during this study, revealed that motorcycles and two wheelers were the most popular among the respondents and that they travelled long distances on them. A media campaign targeting the commuters who use two wheelers would create more inflow of traffic to Metro Rail.

Student in 20-30 age group, Service in 20-30 and 30-45 age group, Business in 20-30 and45-60 age group, Household in the 20-30 age group are the ones more interested inutilizing Metro Rail facilities.

Student, Service in 30-45 age group, Business in 30-45 age group and Household in 20-30 age group need specific media campaigns to address them.

Television (TV) and Newspapers stand out as the major modes of mass mediapreferred by the respondents.

Comfort and availability have been pointed out by the commuters as the major reasonswhile selecting a particular mode of transport. As the metro supersedes most of thecurrent modes of transport in these particular attributes, making this particular aspectmore visible in the campaign will be advantageous

To reduce the impact and risk from traffic induced stress, pollution and accidents that areidentified as major issues faced with the current modes of transport more commuterswould opt for Metro Rail.

Continued…..

Internet, Newspapers and Television TV are the major sources of information for most ofthe respondents to get information regarding Metro Rail. A more elaborate mediacampaign focusing on media tools would increase the visibility of the project significantly.Although the website of L&T Metro Hyderabad contains most up to date informationregarding the project, the inability of majority population to utilize internet is hamperingits visibility.

In all segments i.e. Business, Service, Student and Household it was identified thatmost of the respondents were only dwelling on the loss of opportunities anddiscomfort caused by the construction process. Most of the respondents were notable to visualize the specific advantages and long term impacts of the metro to theirlives until the discussions with the investigators.

Household respondents are predominantly viewing at Metro Rail as a very importantimprovement to their lives. They feel that they can spend more time with family bycommuting in Metro Rail. They strongly felt that Metro Rail would provide for a safermode of transport than the current modes of transport. A very common point raised byfemales from most of the categories was the need for separate female bogies if it could bepossible.

RECOMMENDATIONS…..Continued