La oportunidad de la digitalización y como aprovecharlaAntonio CondeDigital Transformation and IoT Country LeaderCISCO
MESA 1: Oportunidades en la nueva era digital: experiencias en otros ámbitos de la economía
Digital Competition Is Intensifying &No Industry is safe
*Disruption = Substantial change in market share among incumbents
Market incumbents displaced 37%
Companies actively responding1 in 4
2.5
4.3
3.7average
morecompanies
at risk
fewercompanies
at risk
CPG & Manufacturing
Hospitality /Travel
Retail
Media & Entertainment
Telecommunications
Financial Services
Education
Healthcare
Technology Products & Services
Pharmaceuticals
Expected time to disruption*3 years
Source: Global Center for Digital Business Transformation, 2015
Transport & Logistics(estimate)
Oil & Gas
Utilities
Aging infrastructuretechnology risk
Declining revenues…Load and grid defection
Energy trends – industry under change
Customer sentiment and expectations
• Operational cost reductions• Unregulated opportunities• Merger and acquisition• Pervasive DER
• Grid modernization• Increasing grid connectivity• Cybersecurity• Regulation evolving
• Mandates for renewables• Clean power plan• Prosumers• Electric vehicles
Value at stake
Digital transformation is organizational change using digital technologies and business models. It requires:
Challenging assumptions that delivered past successes
Stress-testing the ways you deliver value to customers
Changing the organization itself: operations, culture, revenue models, and more
What is digital transformation?
Source: Global Center for Digital Business Transformation, | 2015. Based on a survey of 117 retail executives in 13 countries
We better move now
How well are we doing in Spain?
How well are we doing in Spain?
Cost Value
• Free / Ultra-low cost• Buyer aggregation• Price transparency• Reverse auctions• Consumption-based
pricing
$ Experience Value Platform Value
Three Categories of Digital Business Models
• Customer empowerment• Customization• Instant gratification• Reduced friction• Automation
• Ecosystem• Crowdsourcing• Communities• Digital marketplaces• Data orchestrator
Digital transformation requires new capabilities
Enhance consumer experiences
Secure operations and manage risk
Increase worker productivity
z
Optimize business operations
Data capabilities
Hyper-awareness
InformedDecision-MakingDigital
BusinessAgility
FastExecution
Digital business agility enables companies to counter and capitalize on digital disruption
HyperawarenessA company’s ability to detect and monitor changes in its business environment
Informed Decision-MakingA company’s ability to make the best decision in a given situation
Fast ExecutionA company’s ability to carry out its plans quickly and effectively
Digital Business Agility: The Disruptor Advantage
It is not about being number one at specific things, it’s about being good in a Combined DBA
Hyper-awareness
InformedDecision-MakingDigital
BusinessAgility
FastExecution Dynamic Resources: The ability to acquire,
deploy, manage, and re-allocate resources (e.g., talent, technology) as business conditions dictate
Situational Awareness: The ability to identify changes in an organization’s internal and external environments, and to understand which changes matter
Behavioral Awareness: The ability to understand how workers and customers act, what they think, and what they value
Dynamic Processes: The ability to rapidly introduce new business processes and adapt existing business processes to changing business conditions
Inclusive Decision-making: The ability to make decisions based on the shared intelligence that emerges from the collaboration of disparate individuals and teams
Augmented Decision-making: The ability to incorporate data and analytics into the decision-making processes across an organization
What Disruptors Do…and Incumbents Don’t
Digital transformation journey
Define digital capabilities for transformation.
Determine impacted metrics and value.
Create a digital business architecture.
Quantify and prove the business value.
Deliver and measure differentiated outcomes.
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How is Cisco contributing?
• Country Digital Acceleration (#DIGITALIZA) initiative Industry 4.0 Smart Territories Secure and Critical Infra Digital Skills & Jobs
• Helping Real Customers Campofrio / Ybarra Port Aventura/Real Madrid Selenta Group Torre Europa
• Digital Skills NetAcad, Steam Campus, Universities and Bussiness Schools
• Continuous and open Innovation Barcelona Co-Innovation Center Sevilla Futura