LATINX’S IN CLEVELAND?NUESTRO BARRIO
• Highest density of Latinx’s in State of Ohio
• 22,000 within a 2-mile radius
• 77% Puerto Rican
• 48% born outside Ohio
• Severely economically challenged
• Food desert =food insecurity and access issues
• Vacant, underutilized and dilapidated warehouses
and storefronts
• Lack of city investment
• Bilingual small business
technical assistance and
training
• Marketing
• Finance and accounting
• Business plans
• Chamber of Commerce
LA PLACITA
• Open-air summer market
• Subsidized tented space
• Micro-businesses, Arts and Culture, Community Resources
• Free to public
• Reduces barriers of entry
• Provides access to culturally relevant foods and services
• Fresh foods and produce
• Inter/intra cultural exchange
• Technical assistance and training
WHAT?
WHY?
GROWING BUSINESSES
Neighborhood G.R.O.W.S
Week 1: Idea
Week 2: Numbers
Week 3: Marketing
Week 4: Legal
Financial Integrity and Your
Business
Week 1: Financial
Fundamentals
Week 2: Setting Goals
• Getting your Business Online
• Social Media and Your Business
Electives Electives
• Quickbooks Made Simple
• Business Bookeeping 101
• Get Funded!
GROWING COMMUNITIES
EL MERCADO @ La Villa Hispana
• 32,500 square ft cultural hub
• Intersection of commerce and culture
• Food stalls + kiosks + shared work space + commercial kitchen
• Hispanic-serving organizations anchor tenants
Adelante Mujeres Values
• Believe in yourself and others and commit to personal growth
• Be in solidarity with the community
• Love and respect the earth
Empresas Curriculum as part of the
Replication Manual
To share our program model and successful practices with
other organizations
Empresas Class Success:
1. Unique: Culturally appropriate Spanish business class
2. Strategic location and space available for the Empresas Business Class
3. Childcare is available for participants
4. Graduates of the program are able to write their business plan
5. Word of mouth is our #1 marketing strategy
CurriculumBrief description
o Elevator Pitch
o SWOT Analysis
o Executive Summary
o SMART Goals
o Quadruple Bottom Line
o 4P’S of Marketing
o Break-even Point
o Flow Chart Account
o State Registration
o EIN
o License, Permits, Bonds and Insurance
Quadruple Bottom Line:
ProfitWays
PlanetActivities
PeopleImpacts
PurposeValues, Traditions, Spirituality
Sustainability
Impact Investigation
Business
Energy Product or Service
Waste
Industry
CommunitySupplies
Input Output
Success Story: La Mixteca Oaxacao Participant Graduated in 2015
o Started a food-based business in the same Year
o The business is implementing the Quadruple Bottom Line
o Strong business Purpose: sharing their Oaxacan traditions with the community through food, events, and cultural experiences
o Created four part-times jobs
o Donate and volunteer for services in the community
o Currently working with Washington County to get their green certification
o In the process of opening their restaurant in a Mexican store in Hillsboro OR