La Ond@ Rural

www.onda-rural.net

La Ond@ Rural

1. Africa, 2001, ICTs and rural radio2. Latin America, 2004, La Onda Rural3. What has happened since Quito4. An invitation...

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Why La Ond@ Rural?

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Since Quito…

• Reviewed the conclusions • Drafted a first draft strategy

document with guiding principles and strategic actions

• Four immediate actions• Begun a consultation process

Guiding principles I

• Strategic role of information and communication in development

• Radio is low cost accessible, flexible, local. In combination with new ICTs it can play a fundamental role in bridging the “rural digital divide”

Guiding principles II

• Rural development initiatives must respond to demands articulated by the communities

• Articulation requires information & communication

• The combination of radio and new ICTs has a strategic role to play in rural communication

Strategic action areas

• Research • Resources• Capacity development• Visibility, institutional

development, linkages

Research

• “State of the art” of rural radio and of new ICTs

• Technologies for rural radio production and exchange of programmes and information

• Public policies to support rural radio and ICTs

Resources

• Make existing resources available - training materials, methods, expertise, programmes…

• Produce toolkits (production, policy intervention, training, research, technology…)

• Rapid response service

Capacity development

• Develop training methodologies and materials for rural communication

• Test and apply methodologies making use of new ICTs to support training initiatives, including distance learning and mentoring

Visibility, institutional development, linkages

• Support existing and new networks and production centres

• Establish spaces and mechanisms for linking rural communication projects, policy makers and donors

Immediate actions

• Strategy and plan of action• Research project - to

understand rural radio in LA • Communication tools to

support the initiative• Rural communication policy

toolkit• Consultation

La Ond@ Rural

www.onda-rural.net