La stratégie du Canada en Éducation Internationale:

Our strengths & weaknesses

Gary W. Slater

AVP Student Affairs, uOttawa

2014.10.29@CAGS.StJ’s.ca

2014.10.29 == CAGS @ St. John's

The Strategy

• Its key points:– Focus on priority markets (Brazil, China, India,

Mexico, North Africa/Middle East, Vietnam)– Build Canada’s Brand for International Education– Set targets to attract international student (from

239,000 in 2011 to 450,000 by 2022)– Strengthen international partnerships (research,

exchanges and “people-to-people” ties– Increase support and leveraging (CIC’s International

Student Program; scholarships; $5M per year to support the Strategy)

2014.10.29 == CAGS @ St. John's

Étudier au Canada

Le Canada est admiré poursa stabilité, sa qualité de vie, sa société pacifique et sécuritaire, sa diversité culturelle,son environnement nord-américain

dynamiqueson système d’éducation reconnuses Centres de recherche innovateurs et

réputéssa gamme complète de programmes

d ’études…

Top 3s  OPPORTUNITIES ISSUES/CHALLENGES

SÉCURITÉ. Safe & rich country. Multicultural & bilingual. Tolerant and democratic

. Visas

. Visas

. Visas

ACADEMIC. Excellent research universities. Well-equipped labs. Top researchers

. Duration of the PhD

. Well-kept secret

. Master’s may need refresh

INTERNATIO-NALISATION

. Member of Anglo & Franco etc.

. Population and profs are Intl

. Students like to travel

. Students not academically mobile

. USA still too dominant

. No DoE

MARKETS. English (ESL) attracts. Alternative to the USA. Alternative to France

. Differences in EDU systems

. USA, UK, Australia, …

. Cost and BIUs

. Diversity (X4)

2014.10.29 == CAGS @ St. John's

2014.10.29 == CAGS @ St. John's

2014.10.29 == CAGS @ St. John's

2012 = August = Chengdu = Canada-China 2nd Forum

Top 15 Country brandINTRODUCTION

13

2010 2011 2012

1. Switzerland (+1 from 2012) 2. Canada (-1) 3. Japan (+1)4. Sweden (+3)5. New Zealand (-2)6. Australia (-1)7. Germany (+4) 8. United States (-2)9. Finland (-1)10.Norway (+2)11.United Kingdom (+2) 12.Denmark (+3)13.France (-4) 14.Singapore (+2) 15.Italy (-5)

1. Canada 2. Switzerland3. New Zealand4. Japan5. Australia6. United States7. Sweden8. Finland9. France10.Italy11.Germany 12.Norway13.United Kingdom14.Spain15.Denmark

1. Canada 2. Australia 3. New Zealand4. United States5. Switzerland6. Japan7. France8. Finland9. United Kingdom10.Sweden11.Germany12.Italy13.Norway14.Spain15.Singapore

The 2012-13 top ten tourism brands

2012-13 Country Brand Index

14

BRAND FRANCE AND THE TOURISM SET

TOURISM TOP 10 Overall Rank

1 ITALY (+1) 15

2 JAPAN (-1) 3

3 FRANCE (+2) 13

4 SWITZERLAND (+2) 1

5 UNITED STATES (-1) 8

6 CANADA (+7) 2

7 GERMANY (+5) 7

8 THAILAND (-1) 26

9 MAURITIUS (+2) 20

10 AUSTRALIA (-2) 6

2014.10.29 == CAGS @ St. John's

PaysUniversités au

paysTop 500

ShanghaiTop 400

QSTop 400 Times Higher

EducationMédian %

Allemagne 114 30 31 26 30 26%

Australie 41 16 20 19 19 46%

Canada 98 18 15 19 18 18%

É.-U. 4140 131 84 109 109 3%

France 95 18 19 11 18 19%

Pays bas 30 12 13 13 13 43%

Royaume-Uni 161 33 45 49 45 28%

2014.10.29 == CAGS @ St. John's

Cost & relevance

Going abroad: My guesses

1. Cost is too high for most students

2. Language barrier slowly going down– But not necessarily how it should

3. We need more networking and prepackaged arrangements

2014.10.29 == CAGS @ St. John's