Get your story straight

Nicolle Richard Lead Product Designer @ Fullscreen

! @nicollerich

#LAUncubed

“ART”

Media Coordinator

Illustrator Graphic Designer

LOL WAT?

Product Designer

Freelance

Freelance

Fullscreen empowers the next generation of content creators

We’re Hiring!!

Creator Platform Influencer Plus

Why design is important @Fullscreen

Our design process

Ideation

Research

Prototyping

Testing and building

Why design is important @Fullscreen

We believe that building successful and useful products we must include design through the entire process

People don’t use a product because of the great design; great design helps them use the product.

— VIRAN ANURADHA DAYARATNE

Jesse James Garret is the man.

User Needs

Functional /Specifications

IA / IxD

UI / Nav / Info Design

Visual Design

Presenting information / Navigation so it’s easy to understand

What’s the goal?

What are the requirements?

How does it feel to use the product?

Identity and comfort

How we think about Product Design

User Needs

Functional /Specifications

IA / IxD

UI / Nav / Info Design

Visual Design

Product Design Team

1 person

1 person

1 person

1 person

1 person

Jesse James Garret is the man.

How we think about Product Design

Our design process

Idea Research Prototyping Testing Build

Iterate

Revisit Assumptions

Feedback from Production

Timeline of where energy is spent

60% 20% 20%

Research and ideating

Workshops

Prototyping

Testing / Validating Assumptions

Design Build

Ideation

What problems are we trying to solve?

Ask yourself

Who are we solving it for?

Ask yourself

How we research

Gathering information

Business objectives

Stakeholder interviews

Customer interviews

Competitor / Alternatives

Research

Team Workshops

Research

Include 2-3 people from your teamIncluding: designers, business stakeholder, engineer, and/or product managers

Research

Build user personas

Research

Visualize who you’re building for

Rapidly generate and discuss ideas

Research

Sketches from workshop

Mapping out user journeysResearch

Prototyping

4 Mistakes New Product Managers Make by Matt Schnitt Prototyping

Build multiple prototypes

Paper Prototypes

It’s quick.

You’re not attached to 1 concept

Understanding flow

Prototyping

Low Fidelity Prototypes

You’ve moved to the digital space Invision, Flinto, Quartz Composer

Little content but can quickly understand the UX & IA

Investing in animations pays off

The best kind of prototype

Prototyping

High Fidelity Prototypes

Prototyping

You’re using “real” or believable content

Make small quick edits

Understanding the end-to-end experience

Testing

How to test your product

Testing

Testing is merely a process of elimination and correction

Testing

Ship Fast, Learn Fast!

Testing

Design doesn’t stop here!

Be mindful

Learn and iterate, it never ends

Things don’t always turn out the way you expect

10% of your designs are usually successful ones, the rest is just rocket fuel

Nicolle Richard Lead Product Designer @ Fullscreen

@nicollerich www.nicollerich.com

Thank you!