PROJECT BRIEF

PROJECT OVERVIEWAddress : 1991 Taft Ave., Pasay City

Land Area : 1‐Hectare(10,086 SQM.)

Type of Development : High‐rise Residential Condominium‐ 2 Buildings 41‐Storeys each‐ 35 Residential Floors + 6‐Level Parking Podium

Unit Types : Studio, 1‐BR, 2‐BR & 3‐BR 

Total Units : 1,380 Units (690 Units per Building)

Total Parking Slots : 507 Parking (36.74% or 1:3 Ratio)

Building Footprint : 40% of Lot Area

Open Space : 60% of Lot Area

Price : 1.8M – 5M

The  project  is  located  in Pasay City,  bounded  by Donada St. on the West and Taft Ave. on the East.

Manila Bay View

Makati-Ortigas Skyline View

LOCATION

• BUSINESS DISTRICTo Makati – 1.5 km

o Roxas Blvd – 750m

• COMMERCIALo SM Mall of Asia– 3.5 km

o Robinson Malate – 2.7m

o Harrison Plaza– 1.3km

• SCHOOLSo St. Scholastica– 1.2 km

o La Salle – 1 km

• HOSPITALS• Manila Sanitarium– across the street of LVR

• Philippine General Hospital

• Ospital ng Maynila

DISTANCES

NEARBY ESTABLISHMENTS

MARKET LANDSCAPE• The  Pasay‐Taft‐Manila  area  has  a  number  of  condominium  developments 

catering to students, foreigners and the  investor market. Developments  in the area offer mostly  studio and one‐bedroom unit  inventories. These  competing projects usually feature a commercial component within the development but are  limited  in  terms  of  open  space  areas  and  amenities.  Unit  areas  usually range within the following:

‐Studio:  22‐28 sqm ‐2 BR:  46‐65 sqm

‐1 BR:  22‐48 sqm ‐3 BR:  48‐63 sqm

• Price range for condominium projects in the area range from 1.6M to 2.5 M for Studio and 1 BR units while 2 BR to 3BR units range from 3M to 6M. 

• Most  developments  in  the  area  are  marketed  as  ideal  halfway  homes  for professionals,  investors  and  the  academe.  Most  offer  convenience‐friendly services  and  features  designed  to  make  living  worry‐free  and  comfortable. Leasing  opportunities  and  rental  potential  are  also  part  of  these  projects’marketing propositions. 

• Based on a product concept test conducted among probable target market, the project will appeal to a viable market of end‐users and upgraders. The project will emerge as the first to offer a viable and ideal residential option for families looking to upgrade to a new home in the area. 

• The marketing communications slant that will appeal most is one which speaks to those seeking for “a modern living at its most refreshing”.

• La Verti is one of  the  select  condominium developments  in  the area  to offer extensive top‐class ground‐level amenities providing a resort‐feel.

• La Verti can also claim an advantage in terms of exclusivity and security as the project  is a  fully‐gated community with amenities and shops available only  to residents. 

• The  La Verti has one of  the most  competitive prices  in  the  area  in  terms of value for money (price/sqm, amenities & location, quality).

MARKET LANDSCAPE

VALUE PROPOSITIONWHAT : An exclusive high‐rise residential community offering fresh & ideal 

lifestyle options

HOW : Through an innovative mix of resort‐type features and hyper‐amenities

WHO : For the career‐driven yet family‐oriented, moderately‐earning Filipino decision‐makers

WHY : Desiring a comfortable, secure and high‐quality home 

WHERE : Located in the central Roxas Blvd‐Taft/Pasay‐Buendia area

WHEN : In a time of increasing cramped and limited condominium spaces

REASONS TO BELIEVE

Breathing spaces through Landscaping and the LUMIVENTTE DESIGN TECHNOLOGY

The project features a unique tower plan that optimizes natural  light and ventilation into the living spaces. Balconies in all units provide homeowners their own quiet spot to enjoy their surroundings and the city views. Landscaped Sky Patio’s every five floors further enhances the resort like atmosphere throughout the entire building.

Modern and Innovative Expressions for Varied Lifestyles

Here,  residents will discover  that  resort  like and medium density‐living  can merge  with  innovative  building  design  features  and  well  conceived  space planning which in turn caters to the home‐seekers’ perception of urban high rise living.

First Rate Amenities and Open Spaces

With a 40:60 building footprint to open space ratio, homeowners will experience a welcoming ambience as  they are greeted, upon entering  the property, by ground  level amenity areas and expansive open spaces not found in other condominium projects. First rate amenities include, gazebos, adult swimming pool,  kiddie pool,  tree  court,  playground,  basketball  court,  fitness  gym,  game  room,  videoke room, function hall, lounge / open social hall, podium garden, deck garden and the Sky Lounge.

From  the  hotel  – like  lobby,  landscaped  open  spaces,  social  halls  and  entertainment  areas  to  the topmost  floor, social  interaction, career and  lifestyle enhancements  for  residents are possible all year round 

Strategic Location and City Skyline Views

Location  is  ideally  situated  at  the  converging  point  of  Manila‐Pasay‐Makati.  The project is at the heart of the city and within striking distance of all landmark cultural, commercial, business and educational locations in the metro. 

Aside  from  the Makati Central Business District,  commercial establishments  such as Robinson’s Malate, SM Manila and the Mall of Asia are no more than 3.5 Kilometersaway. Educational  Institutions  such as  the De  La Salle University, UP Manila and St. Scholastica along with  prominent  cultural  and  arts  destinations,  the  CCP  Complex, Intramuros, museums, the Roxas Blvd. district and the Rizal Coliseum are all within a 2 kilometer reach.

A Worthwhile InvestmentCentrally located, travel time from home to commercial and lifestyle hubs or business  establishments  are minimized  thus  saving  up  on  gas mileage.  Its close proximity  to  schools provides  the option of  renting out  their units  to students  or  professionals  working  in  the  immediate  area.  Families  with children studying or working in the area have the option as well to use their unit as halfway homes. All these benefits are well within an affordable pricing package indicative of the developer.

Efficient Property Management within a Secure Environment

To free residents from everyday worries, a property management team shall oversee  the  management  of  daily  services,  upkeep  and  maintenance of perimeter grounds and building features, all within the comforts of a secured enclave in the city.

TARGET MARKET

Primary Target MarketA. Demographics  – Modern,  upwardly‐mobile,  young  start‐up  families/young      professionals  and  some  upgraders from  the  Buendia‐Pasay‐Taft, Manila  area  who desire an  ideal home environment within  the  city.  They  are  the ones who  look  for halfway homes from work and school. 

B. Psychographics – These are people  looking  for  independence, and  ready  to build their  families.  They  seek  to  provide  the  best  home  environment  for  their  families while pursuing their flourishing professional careers. 

PersonificationAllan  and  Victoria  have  been married  for  12  years.  The  couple  are  both  resident doctors in Ospital ng Maynila. They’ve been blessed with two lovely daughters, 8 year old Patricia and 5 year old Nicole, both are studying in St. Scholastica’s College Manila.

Ever since the couple started a family they lived with Allan’s parents’ in their Palanan, Makati residence  because  of  proximity  to  their work  place  and  to  their children's school.

As  they  live  in  a  congested  place,  the  couple  makes  sure  that  they  bring  their daughters out of town during weekends so they can feel refreshed, relaxed and ready to go to back school.

NEEDS & BENEFIT ANALYSISEmotional Need Benefit Activities & Experience Link to Product/

AmenityYoung start-up family aims to have a work-personal life – harmony to nurture their growing relationship

Urban family in search for upgrading to a better home

A startup family searching for a good home deal that would allow them to still keep the life they lead and be able to pursue other interests.

A family of achievers, busy with their budding careers who still yearns to spend their time away from work with the family

A family looking for ways to unwind and relax after a hard day’s work

Accessibility to the workplace. Travel time are minimized, gives you more time to do the activities you love at home & at work.

A community that ensures ones security & worry-free living

A true value-for-money purchase that gives you a lot at a price that will not empty your bank account.

Spend quality time with family and lead a hassle-free life, let the PMO take care of the little things for you

Enjoy an “alone” time to de-stress inside the community

Get home early to have enough good quality time to enjoy preparing dinner and other bonding moments with your loved ones

Come home to a secure environment. Leave home with less worries as the community presents a safe environment.

Live the life as you always did and not worry on where to get your next down payment

Enjoy bonding moments with friends and relatives and plan a family leisure activity at the sky lounge

Chill out at the podium garden or at The Observatory for the needed “me” time

Introspect while gazing at the stars or at the majestic view of the city at the sky garden/sky lounge, enjoy a dip in the pool, take a breather at the podium garden

Strategic Location

24 HR security, guarded entrance gate

Reasonably priced units withFlexible payment terms

Upgraded Property Management services

Amenities

Secondary Target MarketA. Demographics – Those who desire to invest in ideal halfway homes for immediate or  future  use.  These  include  parents  seeking  for  the  right  second  home  for  their children  who  will  soon  be  studying  and/or  working  in  the  city  as well  as  out‐of‐towners or OFWs who are looking at having a second home in the city.

B. Psychographics – These are people who are already  financially established.  They are generally practical‐minded people who now seek the best things that money can buy for them and their families. They are supportive parents who wish to provide only the best for their children. They value quality living and are willing to pay the price if the product is worth it.

Mike, 31 years old,  is a graduate of  International Academy of Film and Television  in Cebu. He is now one of the top Art Directors in a multinational Ad Agency. He lived in an old studio apartment upon transferring to the cramped city of Manila. 

Since Mike has a passion  for collecting classic movies he bought the most advanced home theatre. He also showed more interest in photography when he started working in Manila. He would eventually love to have a home that has a great view of the city’s skyline

Personification

NEEDS & BENEFIT ANALYSISEmotional Need Benefit Activities & Experience Link to Product/ Amenity

Young professionals yearning for a secured & peaceful environment for his immediate plans of having a family

Parents who wants to own a second home for their kids who will soon have to attend to high school or college in nearby institutions in the area

OFWs looking for a second home for their family located within the city and accessible to important areas and still gives comfort to everyone

A family looking for ways to unwind and relax after a hard day’s work

Secured environment in a resort-like themed community

No need to travel long hours as the community is nearby private & exclusive institutions for the kids to attend to.

Accessible to exclusive schools, modern hospitals, popular malls, etc. that offers amenities that the whole family will enjoy

Enjoy an “alone” time to de-stress inside the community

Enjoy a safe stroll inside the community with family members. Less worries for the busy parents

Have enough time to bring & fetch your kids to school before & after going to work.

Take a dip with you and your kids in the pool or enjoy game time at the entertainment room, enjoy a fit lifestyle with the use of the gym, relax and just have fun

Chill out at the podium garden or at The Observatory for the needed “me” time

Introspect while gazing at the stars or at the majestic view of the city at the sky garden/sky lounge, enjoy a dip in the pool, take a breather at the podium garden

24-hr security

Gated Entrance

Perimeter Fence

Strategic Location

Strategic locationAmenities

Amenities

PROJECT IN FOCUS

Land Area: 1-Hectare (10,086 sq.m.)

Building Height: 131.7 m (approx.)

Perimeter Fence Height: 2.5-3 m

East Entrance

Main Entrance

SITE DEVELOPMENT PLAN

AMENITY CONCEPTThe building is purposely built to occupy only half of the lot in order to give‐

way to having a large open space for outdoor amenities. 

This  aims  to  provide  a  genuine  Resort  Environment within  the  City where 

residents can experience a Park‐Like Atmosphere with amenities  that open 

up to the sky and keep them in touch with the outdoors.

“Modern Contemporary”

Style is mainly progressively current 

and not typecast to any period or 

influence. It is characterized by:

• Emphasis on massing and 

proportion

•Devoid of ostentatious decorations or “unnecessary detail”

•Clean, uncluttered façade treatment

•Building façade is articulated by the play of colors, form and texture

ARCHITECTURAL THEME

OUTDOOR AMENITIES

Outdoor Amenities

Pool Area

Children’s Play Ground

Basketball Court

Tree Court Area

INDOOR AMENITIES

Multi‐Function Hall

Game Room

Fitness Gym

Sky Lounge

BUILDING FEATURES

Porte Cochere

Hotel‐like Lobby

LUMIVENTTE Technology

It is breakthrough system by DMCI Homes that is built to maximize natural light and air‐flow into every unit promising comfortable and healthier living everyday

Atrium

Podium Garden

OTHER BUILDING FEATURES•CCTV in common areas 

•Wi‐Fi ready indoor amenity area

•Provision for individually metered utility and cable connections for each unit

•Stand‐by power generator

•Automatic fire sprinkler and fire suppression system

•Fire alarm system 

•Centralized mail room

•Single loaded hallway 

•5 High Speed Elevators per bldg 

DEVELOPMENT FEATURES

Main Gate with Guard House and Car Barrier

Laundry Pick‐up Station

OTHER DEVELOPMENT FEATURES

• Perimeter fence

• Garbage holding area

• Water Station

• Security Office

PROPERTY MANAGEMENT SERVICES• Security for common areas

• Utilities application assistance

• General maintenance of common areas

• Acts as liaison between the developer and the owner

• Events organizing

UNIT LAY‐OUTS

Typical Studio UnitApprox 24 sqm with balcony

s q.m. s q.ft.D ining/Hallway 7.00 75.35K itchen 5.50 59.20Bed Area 8.00 86.11T&B 3.50 37.67T otal 24.00 258.33Balcony 4.50 48.44

AR E A

DISCLAIMER: SPECIFICATIONS HEREIN ARE SUBJECT TO CHANGE WITHOUT PRIOR NOTICE

Typical 1 BedroomApprox 31 sqm

s q.m. s q.ft.D ining/Hallway 11.00 74.47K itchen 4.50 48.43Bed Area 11.50 123.78T&B 4.00 43.05T otal 31.00 289.73

AR E A

DISCLAIMER: SPECIFICATIONS HEREIN ARE SUBJECT TO CHANGE WITHOUT PRIOR NOTICE

2-Bedroom B (Mid Unit)Approx 48 sqm with balcony

s q.m. s q.ft.L iving/D ining 14.50 156.07K itchen/Hallway 10.00 107.63Bedroom 1 10.00 107.63Bedroom 2 8.00 86.11T&B 5.50 59.20T otal 48.00 516.64Balcony 9.00 96.88

AR E A

DISCLAIMER: SPECIFICATIONS HEREIN ARE SUBJECT TO CHANGE WITHOUT PRIOR NOTICE

Typical 3-Bedroom End UnitApprox 66 sqm with balcony

s q.m. s q.ft.L iving/D ining 25.00 269.10K itchen/Hallway 6.00 64.58Bedroom 1 12.00 129.17Bedroom 2 8.00 86.11Bedroom 3 6.00 64.58T&B  1 5.00 53.82T&B  2 4.00 43.06T otal 66.00 710.42Balcony 9.00 96.88

AR E A

DISCLAIMER: SPECIFICATIONS HEREIN ARE SUBJECT TO CHANGE WITHOUT PRIOR NOTICE

UNIT FINISHESStudio & 1BR Units 2BR Unit 3BR Unit

Living / Dining / Kitchen Vinyl Planks with baseboardBedroomsToilet & Bath Balcony

Interior WallsToilet & Bath

Living / Dining / Kitchen / Bedrooms Toilet & Bath

KITCHEN AREA

Entrance DoorBedroom Door n/aToilet DoorBalcony DoorWINDOWS Aluminum framed glass panel (where applicable)

Wooden dooe with louver on metal jambAluminum framed glass panel (where applicable)

Wooden door on metal jambWooden panel door on metal jamb

Granite finish countertop with complete cabinet system

Painted ficemboard finishPainted plain cement finish

40x40cm Ceramic tiles with baseboardFLOOR FINISHES

DOORS

WALL FINISHES

CEILING FINISHES

30x30cm Ceramic tiles with pebble wash-out 20x20cm Unglazed Ceramic tiles

Vinyl Planks with baseboard

Painted plain cement finish above tilePainted finish

UNIT FINISHESStudio & 1BR Units 2BR Unit 3BR Unit

Entrance LocksetBedroom Lockset n/aToilet Lockset

Water Closet

Lavatory Wall-hung lavatory Under counter type lavatory

Under counter type lavatory Wall-hung semi-pedestal type

for common toiletShower Head and FittingsHolderKitchen Sink Single bowl stainless steelKitchen Faucet and FittingsToilet ExhaustKitchen Exhaust Provision for rangehood

Ceiling-mounted exhaust fanLever-type

Wall-mounted exhaust fan

TOILET AND KITCHEN FIXTURESTop flush, one-piece type

Exposed shower and mixer typeWhite, recessed type

Single bowl stainless steel with drainboard

FINISHING HARDWARELever type keyed lockset

Lever type keyed locksetLever type privacy lockset

* Mirror Cabinet will be provided for Studio and 1BR units

UNIT MIX AND PRICE RANGE

Unit Types Unit Mix

% Price

Studio (24 to 28.5 sqm) 240 35% PHP 1.8 Mn – 2.4 Mn

1BR (28 to 31 sqm) 80 12% PHP 1.8 Mn – 2.6 Mn

2BR (48 to 56 sqm) 270 39% PHP 3.4 Mn – 4.2 Mn

3BR (66 sqm) 100 14% PHP 4.7 Mn – 5.0 Mn

690 100%

North Tower

PAYMENT TERMS AND OTHER SELLING DETAILS

Reservation Fee  Php 20,000

Minimum Downpayment 20%

New payment scheme will apply:10% discount in cash payment4% discount on 30‐70 payment term 5% discount on 40‐60 payment term 6% discount on 50‐50 payment term No discount on 20‐80 payment term

Balance may be settled through in‐house or bank financing.

2% PDC discount will be applied provided complete documents and PDCs are submitted within 30 days from reservation date.

2% rebate (based on list price) will be given to the buyer after release of loan from the bank.

WHY CHOOSE LA VERTI?•• The only exclusive and highlyThe only exclusive and highly‐‐secured residential highsecured residential high‐‐rise tower in Taft Avenue.rise tower in Taft Avenue.

•• The only property that offers The only property that offers LumiventteLumiventte Technology. Technology. 

•• The property offers The property offers 40:60 building footprint to open space ratio.

•• The property offers single loaded hallways, Atrium Parks and SkThe property offers single loaded hallways, Atrium Parks and Sky Patios.y Patios.

•• La Verti is one of the select condominium developments in the area to offer    extensive top‐class ground‐level amenities providing a resort‐feel.

• The La Verti has one of the most competitive prices in the area in terms of value for money (price/sqm, amenities & location, quality).

•• Quality turnQuality turn‐‐over finish.over finish.

•• Presence of Property Management group upon turnover of unit .Presence of Property Management group upon turnover of unit .

Your Green Getaway in the Urban JungleYour Green Getaway in the Urban Jungle

…….. It’s a home  surrounded by greenery where natural  light and  air,  flow  everywhere,  with  resort‐style  amenities  and modern  conveniences within  reach.  It’s  the  perfect  setting for those who want to change and enhance their way of life. …….. Despite all the commotion around us, you know you have nothing  to  be  stressed  about.  Because  when  you  come home,  you  know  that  the  important  people  and  things  in your  life  are  around  you  in  a  relaxed  and  comfortable atmosphere. ........ Take  a  breather  from  the  exhausting  daily  grind.  Come home  and  relax  in  a  place  where  nature  and  modern conveniences meet. It’s a new way of living ‐‐‐ recharge and revitalize your life here!....Where life takes you to a refreshing direction.

La Verti…

““I need a breather everyday I need a breather everyday to deto de‐‐stress.stress.””

The consumer insight...

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