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LA VOZ DIGITAL DE LOS CUBANOS
Cibercuba has created a community of readers/users who actively enjoy
and participate in content and information.
Cibercuba is a plural space, whose purpose is to be the place of
confluence, information and debate of all Cubans.
All, regardless of their ideology and interests, have a place to learn about what is happening and concerns Cuba.
And they can, in turn, freely and uncensally express their points of view.
NEW TIMES NEEDNEW SOLUTIONS
AND CIBERCUBA ANSWER TO ALL OF THEM
PAGES VIEWS / MONTH
18.500.000
UNA AUDIENCIA
2.900.000USERS / MONTH
360.000REGISTERED IN DB
6,2 K20 K2,4 M
GLOBAL AUDIENCE
41 K
CIBERCUBA.COM
60% 40%
5%18 TO 24
17%25 TO 34
28%35 TO 44
26%45 TO 54
17%55 TO 64
7%65+
SEX
AGE
55%USA
10%SPAIN
5%MEXICO
2%ITALY
31%OTHERSCTRY.
Source: Google Analytics and Quantcast. Monthly annual average 201784% 13%DISP. 4%
3.162GLOBAL RANK
PAGES VIEWS / MONTH11.500.000 2.471.000
USERS / MONTH
2%CANADA
CIBERCUBA APP
61% 39%
15%18 TO 24
40%25 TO 34
20%35 TO 44
17%45 TO 54
5%55 TO 64
3%65+
SEX
AGE
66%USA
8%CUBA
2%MEXICO
2%ITALIA
15%OTHERS
CTRY.
PAGES VIEWS / MONTH7.000.000
33.400USERS / MONTH
Source: Google Analytics and own data. Monthly annual average 2017
96.000DOWNLOADS
27.500DOWNLOADS
RATING 4,7
7%SPAIN
CIBERCUBA IN USA
1070USA RANK60% 40%
4%18 TO 24
15%25 TO 34
31%35 TO 44
29%45 TO 54
15%55 TO 64
6%65+
SEX
CITY
9%TEXAS
4%CALIFORNIA
3%NEW YORK
18%OTHERSSTATE
Source: Google Analytics and Quantcast. Monthly annual average 2017
84% 13%DISP. 4%
3%GEORGIA
63%FLORIDA
KIDS 62%HAS KIDS
38%NO KIDS
POL. 31%DEMOCRATS
47%INDEPENDENTS
22%REPUBLICAN
THE FB COMMUNITY
613.000 followers
252.000 followers
132.000 followers
146.000 followers
118.000 followers
83.000 followers
74.000 followers
46.000 followers
44.000 followers
21.000 followers
Cibercuba manages a dozen Facebook pages of different themes, with more than two millions followers.
306.000 followers
106.000 followers
INNOVATION
We are innovative. Cibercuba is a pioneer in offering the latest in advertising and customized solutions.
It uses the latest tools and formats, in different platforms like Instant Articles or Google AMP, with the objective of obtaining the best results.
BRANDED CONTENT
Transmit the values and knowledge of your company through cibercuba.com.
Each project is different, tailored to each need.
In all the projects we prioritize the audience, the quality of the content, the arrival to the final public and the achievement of the objective.
OUR COMPETITION
18 M of views
12 M of views
900 K of views
Monthly average of page views of the six last months. Source: Quantcast and SimilarWeb
ADVERTISER PACKS
BASIC - $500 SUPERIOR- $2000- 41.500 ads impressions(Banners with fixed or movement image)- 1x Newsletter or Web Push
MEDIUM - $1000 ADVANCED - $4000
- 170.000 ads impressions(Banners with fixed or movement image)- 1x Newsletter - 1x Web Push- 1x App Push- 1x Sponsored News
- 110.000 ads impressions(Banners with fixed or movement image)- 1x Newsletter - 1x Web Push- 1x Sponsored News
- 400.000 ads impressions(Banners with fixed or movement image)- 1x Newsletter- 2x Web Push- 2x App Push- 1x FB Messenger Push- 1x Sponsored News
PAY FOR IMPRESSIONS
We recommend you to use different formats to reach the public, but if you want to make a long-term campaign and your goal is branding, choose pay for impresions
50.000 imp
100.000 imp
250.000 imp
500.000 imp
Aprox. $300 Aprox. $600 Aprox. $1500 Aprox. $3000
PRICE
BRANDED CONTENT AND PARTNERSHIP
News ............................................................................................................... $350.00
News with video in the body ............................................................................ $385.00
Publish native video in Facebook or YouTube .......................................... From $120.00
Create Landing page .................................................................. $520.00 (max. 1 year)
Creat basic promotional video ........................................................................ $1500.00
Mailing (107.000 subscribers) .......................................................................... $350.00
Send web push notification (140.000 subscribers) ............................................. $50.00
Send app push notification (43.000 subscribers) ............................................. $250.00
Send FB Messenger push notification (20.000 subscribers) ............................. $350.00
Live sponsored video on Facebook ................................................................. $500.00
Content Pack: News + FB video + mailing + push .................................. From $950.00
ADVERTISING RATES
CPM
FORMATS
Mobile
Mobile and Desktop
Mobile and Desktop
Desktop
Desktop
Desktop
Desktop
Desktop
Mobile and Desktop
Mobile and Desktop
Mobile and Desktop
App
App
Banner 300x250 Top Home and sections ......................... From $5.00
Banner 300x250 Top Video and/or news .......................... From $4.10
Banner 300x250 News Bottom ........................................ From $3.50
Splitscreen 300x600 News Sidebar .................................. From $2.70
Spliscreen 160x600 News Sidebar ................................... From $2.95
Billboard 728x90 In-video Overlay .................................... From $2.20
Billboard 728x90 Under video ........................................... From $2.50
Billboard 970x250 Home and sections ............................. From $2.95
Video pre-roll or fixed image ............................................. From $6.90
Header button .................................................................. $300.00/day*
Videobanner VAST in article .............................................. From $6.00
Interstitial 480x320/1024x768 .......................................... From $12.00
Sticky 320x50 .................................................................. From $1.10
Ads campaing configuration and reporting ........................ Request price
*5% off one week; 10% two weeks; 20% off one month. Max. five days/message.
POSITIONS
GLOSSARY
Alexa: Alexa is a website that provides traffic data, global classifications and other information on 30 million websites.Banner: Depending on how it’s used, a banner is either a graphic image that announces the name or identity of a site or is an advertising image.DB: DatabaseBranded content: Is the practice of marketing via the creation of content that is funded or outright produced by an advertiser.Impressions: In the context of online advertising, is when an ad is fetched from its source, and is countable. Each time an ad is fetched, it is counted as one impression.Newsletter: Is the practice by which companies send informational and product-focused content via an emailed letter to a subscriber list that comprises potential and existing customers.Page views: A request to load a web page of an Internet site.Prerroll: A pre-roll ad is a promotional video message that plays before the content the user has selected.Push: Is a message that is “pushed” from backend server or application to user interface, like mobile applications and desktop applications.User: Unique visitor is a term used in Web analytics to refer to a person who visits a site at least once within the reporting period.
COMMERCIAL CONTACT
ADVERTISINGMiguel Cañ[email protected]
INFORMATION AND CONTRACTING+1 786 332 90 19 Víctor Flores
Last Update: March 2018
