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THE WORLD IS YOUR MARKET EXHIBITING INFORMATION 2016/17/18
THE WORLD IS YOUR MARKET
EXHIBITING INFORMATION 2016/17/18
THE WORLD IS YOUR MARKETLabel and package printing is a global industry, with each region providing its own unique
opportunities. But the world is a big place – especially if you’re venturing out on your own.
With Labelexpo, you have a strategic partner, offering support, insight and practical
information from our vast network of local experts. It’s simple really - we understand that
our business only grows when yours does.
Join the largest community of label and package printers, brand owners, designers and
suppliers and explore the world. Whether this adventure involves finding a new solution
for the largest label printer in Europe or meeting a newcomer from a market you’ve never
considered before, we’ll be there every step of the way.
WHICH PRODUCTS DO OUR VISITORS PRODUCE?
5.5%
4.8%
9.6%
3.4%
85%Labels
22%Flexible packaging
13%Folding cartons
19%Other(e.g. tickets/tags)
D E P A R T U R E S
SHANGHAI 05/DEC/17 - 08/DEC/17 LABELEXPO ASIA 2017
GREATER NOIDA 17/NOV/16 - 20/NOV/16 LABELEXPO INDIA 2016
BRUSSELS 25/SEP/17 - 28/SEP/17 LABELEXPO EUROPE 2017
CHICAGO 25/SEP/18 - 27/SEP/18 LABELEXPO AMERICAS 2018
SANTIAGO 16/MAY/17 - 17/MAY/17 LABEL SUMMIT LATIN AMERICA 2017
NETWORK WITH THE INDUSTRY’S LEADERSThe label and package printing industry is all about people.
Labelexpo is not your typical event and we’re
not your typical event organizer. You won’t just
hear from us when it’s time to book your stand
or to pay an invoice. We’re genuinely interested
in your business – what strategy is working and
what isn’t. Our entire business depends on it.
It is this collective knowledge that enables
us to move quickly, opening up new markets
and launching new products – creating new
opportunities for our clients.
Understanding your business and your
goals is what allows us to make sensible
recommendations. This is about a long term
partnership, not a quick buck.
25% 19% 40% 9% 7%Chairman/CEO
President/OwnerDirector
Vice PresidentManager Executive Other
WHAT IS THE SENIORITY LEVEL OF OUR VISITORS?
We believe that networking is key to business
success and that is why it is always a major
aspect of any of our events. Whether it is the
legendary Labelexpo parties, educational
conferences or face-to-face introductions, you
will always meet important new contacts at our
events.
When it comes to customer service we will
always do our utmost. We listen and we learn.
It is this commitment that recently earned us
the coveted “Organiser Team of the Year” award
from the Association of Event Organisers (AEO).
But then this isn’t about awards. The relationship
that we have built with both exhibitors and
visitors over the years is something that we hold
above everything else.
12Average number of years department heads have been at Labelexpo
UPGRADE TO BUSINESS CLASSLabelexpo is a buying show.
The experience might be a bit overwhelming for
a first-time exhibitor. After all, many trade shows
exist purely for networking and to generate leads.
Labelexpo is different.
Not only do visitors come prepared to spend,
but to spend in significant amounts. Exhibitors’
product launch plans, the frequency of the shows
and the buying habits of the visitors are all taken
into account to ensure that Labelexpo delivers a
return on investment that is almost unheard of.
In fact, there have been examples where press
manufacturers have sold more than half of their
annual production capacity during one show.
This does require a different mind-set. Gone are
the days when the whole team would go to a
show for a day out. Our visitors are the decision
makers. If you’re used to product embargoes and
secretive launches, this is probably not the show
for you. We will work with you to ensure that
your launches receive the most extensive press
coverage and pre-show promotion possible, so
that when visitors come to your stand, they are
ready to buy.
Industrial
39%Food
25%Personal Care
9% Beverages
8%
Pharmaceuticals
14%
Security
5%
WHICH IS THE MAIN SECTOR THAT OUR VISITORS OPERATE IN?
64.45%Flexo
49.75%Digital
35.35%Offset
24.32%Letterpress
WHICH PRESS TECHNOLOGIES ARE OUR VISITORS INTERESTED IN?
WHO VISITS OUR SHOWS?YOUR CUSTOMERS.
• PRINTERS/CONVERTERS OF LABELS,
FLEXIBLE PACKAGING AND FOLDING CARTONS
• BRAND OWNERS
• LABEL AND PACKAGING DESIGNERS
• INDUSTRY SUPPLIERS AND MANUFACTURERS
WHICH OF OUR VISITORS ARE PART OF THE PURCHASINGDECISION?
89%
GET MORE THAN YOU PAID FORWhen you invest in Labelexpo, you are buying so much more than space in a show.
Some shows seem to run the same marketing
campaigns that they did 20 years ago. When that
doesn’t work, it’s easy to blame the state of the
particular industry.
The simple fact is that we get bored easily. You
probably do too. Because of that you can be
assured that every campaign that we run will be
creative, innovative and sure to draw attention.
And most of all, it will be BIG. Having a sense
of humor does not mean that we don’t take our
obligations seriously. We do… very. That is why
every aspect of the Labelexpo campaigns – the
theme, the copy and the design – is produced by
our own team.
It does help that our team is the most decorated
in the event industry. After all, we have won the
“Marketing Campaign of the Year” award from
the Association of Event Organisers (AEO) four
times now – more than any other event. While
we are grateful for this recognition, there is no
greater reward than seeing a busy show, with
eager buyers doing business with expectant
exhibitors.
One of the simplest things that we do is to
deliver our campaigns in multiple languages (up
to ten for Labelexpo Europe). Of course, this isn’t
simple at all – it involves careful planning and a
close relationship with our key media partners.
We feel that translation is an important courtesy
and it would be arrogant to do otherwise.
NUMBER OF LANGUAGES IN THE LABELEXPO EUROPE CAMPAIGN
NUMBER OF FOLDING CARTON MAILING PIECES PRODUCED
Marketingcampaign of the year
2013AEO
Marketingcampaign of the year
2016EXHIBITION
NEWS
Marketingcampaign of the year
2011AEO
Best attendance promotion campaign (for shows over
150,000 square feet)
2012IAEE
Best attendance promotion campaign (for shows over
150,000 square feet)
2013IAEE
40,000 10
While we always aim to incorporate the latest
technology, it is more important that we choose
routes to market that work. For example, direct
mail is still a crucial part of the marketing mix
(in fact we invest more in direct mail now than
we did ten years ago). However, the pieces that
we send out today are digitally printed and
personalised to each recipients’ interests and
circumstances.
Our media partnerships are strong and we
advertise and place inserts in over 100 relevant
titles worldwide. Similarly we work closely
with label, printing and packaging associations
around the world to make sure that everyone
you expect to see will always be present at a
Labelexpo event.
Our websites use responsive design, meaning
that they are accessible on all popular devices
and operating systems – seamlessly. These are all
developed in-house too, but we’re not shy about
using external solutions when it offers a better
service for our clients.
We know that emails can be intrusive, which is
why our massive database is carefully segmented
so that each message is relevant. This generates
a response that many other events can only
dream of.
The main thing is that our campaigns are
carefully tracked, enabling us to respond and
adapt quickly, ensuring that investments are
made where it delivers the best results.
NUMBER OF MEDIA PARTNERS WORLDWIDE
Marketingcampaign of the year
2010AEO
Best print advertising
2010IAEE
Best use of creative
2010B2B
MARKETING AWARDS
Marketingcampaign of the year
2008AEO
Best attendance promotion campaign
2010IAEE
100
FLIGHT PLANTo get you from A to B we make
some important stopovers.
RESEARCH
We invest heavily in research, not only into
technical developments, but also into new markets
– opening doors for the industry.
PEOPLE
We have partners all over the world, keeping us
up-to-date on the latest trends and developments.
Join us and share the knowledge.
EDUCATION
The Label Summits provide detailed education
on the latest trends and technologies and help to
attract visitors to the bigger shows.
SHOW FEATURES
We always aim to run special show features that
highlight a particular growth area, for example
digital printing or package printing. These help to
stimulate the market.
PUBLICATIONS
Part of the same team, the Labels & Labeling
editors provide us with unrivalled industry insights
and knowledge.
LABELEXPO EUROPE
LABELEXPO ASIA
LABELEXPO AMERICAS
LABELEXPO INDIA
LABEL SUMMIT LATIN AMERICA
LABELEXPO EUROPE25 – 28 September 2017, Brussels Expo
Labelexpo Europe is our flagship show and the largest label event in the world. Launched in
the UK in 1980, it moved to Brussels in 1985, where it has remained since.
The market
Europe accounts for over a third of the world’s label
consumption and has some of the highest per capita
usage (up to 17m2 per person) of any of the developed
markets. Much of the focus is on Eastern Europe, which
is achieving growth rates of almost three times that of
Western Europe.
The show takes place at Brussels Expo.
www.labelexpo-europe.com
Labelexpo Europe was once again a great
success for UPM Raflatac. All four days were
extremely busy and our label experts had the pleasure
to meet label industry stakeholders from all over the
globe.
Mauri SuomelaVP, UPM Raflatac EMEIA
‘‘ ‘‘
Event information: Why exhibit?
• Largest label and package printing event in the world
• Most product launches of any label event
• Attended by all the world’s key label printers
In association with:
VISITORS:35,000
EXHIBITORS:
650HALLS:
8
LABELEXPOEUROPE
LABELEXPO AMERICAS25 - 27 September 2018, Donald E. Stephens Convention Center
Labelexpo Americas, launched in 1989, is the largest label event in the Americas. Much of
the recent growth is driven by ever-increasing numbers of Latin American printers.
The market
The global label consumption in North America
accounts for 20% of the industry. In recent years the
Latin American market has grown strongly installing
advanced digital printing technology at a similar rate
to the developed markets.
www.labelexpo-americas.com
Heafords had its busiest ever Labelexpo
Americas with high visitor numbers from
North America and Latin America. The mounters on
the stands were sold at the show and we are very busy
responding to all the show enquiries.
Sally-Anne HeafordJ M Heaford
‘‘ ‘‘
Event information: Why exhibit?
• Largest label and package printing event in the Americas
• The world’s largest single label market
• Attend by all the key label printers from across the Americas
In association with:
VISITORS:16,000
EXHIBITORS:
450HALLS:
5
LABELEXPOAMERICAS
LABELEXPO ASIA5-8 December 2017, Shanghai New International Expo Centre
Labelexpo Asia, launched in 2003, is the largest label event in Asia. It replaced our previous
event in Singapore and has exceeded all expectations since.
The market
The greater Asian region has been one of the power-
houses behind the global growth of label materials and
technology in recent years. China alone now accounts
for over 15% of global label consumption and is still
growing rapidly. The package printing sector accounts
for nearly 50% of all printing in the country.
www.labelexpo-asia.com
It’s been one of the most successful Labelexpo
Asia’s we’ve ever taken part in. An amazing
number of hot and nicely oriented printers visited
us, not just from China. OMET sealed two deals at
the show and more are expected to come before the
Chinese new lunar year. We feel the Chinese label
industry has now matured and OMET works to become
an even bigger co-partner of this.
Paolo GrassoOMET
‘‘ ‘‘
Event information: Why exhibit?
• Largest label and package printing event in Asia
• The world’s fastest-growing label market
• Attended by all the key label printers in China and beyond
VISITORS:22,000
EXHIBITORS:
250HALLS:
2
LABELEXPOASIA
LABELEXPO INDIA17 - 20 November 2016, Greater Noida, Delhi NCR
Labelexpo India was launched in 2002 as the India Label Show and joined the Labelexpo
Global Series in 2007. Since then the show has seen significant growth in space and visitors.
The market
The Indian label industry is complex, dynamic and fast-
growing (at 8% per year). Although wet glue labels are
still growing, they are quickly making way for pressure
sensitive and flexible labels. Flexo and combination
presses also growing in a market traditionally
dominated by offset.
www.labelexpo-india.com
Labelexpo India was the ideal platform to
showcase the new HP Indigo WS 6800 digital
press for the first time in India. We were thoroughly
pleased with the visitor engagement we had at the
expo.
A Appadurai,HP India
‘‘ ‘‘
Event information: Why exhibit?
• Largest label event in India
• One of the world’s fastest-growing label markets
• Attended by all the key label printers in South Asia
In association with:
VISITORS:7,000
EXHIBITORS:
200HALLS:
3
LABELEXPOINDIA
LABEL SUMMIT LATIN AMERICA16 - 17 May 2017, Espacio Riesco, Santiago
Launched in 2004, this was the first Label Summit. It remains Labelexpo’s largest conference
based event and alternates between the major markets of Mexico, Colombia and Chile.
The market
As investment into Latin America by the leading
global brands and major retail groups continue, so the
demand for labels grows. These trends will continue
with Latin American label printers becoming ever more
global in their aspirations and markets.
www.labelsummit.com/chile
Meeting face-to-face with converters, OEMs and
other exhibitors was an invaluable networking
opportunity that will translate into new sales, future
partnerships and potential co-development opportunities.
Our presence at Label Summit Latin America showed our
commitment to serve the Latin American market with a
specialized label offering. Twin Rivers looks forward to
capitalizing on this year’s connections and returning in
the future to continue the momentum.
Jason Courter,Twin Rivers Paper Company
‘‘ ‘‘
Event information: Why exhibit?
• Largest label event in Latin America
• A growing market for high quality labels
• Attended by all the key label printers from across Latin America
In association with:
EXHIBITORS:
70
NUMBEROF DELEGATES
500-1,000
LABEL SUMMITLATIN AMERICA
“We at Avery Dennison are pleased with the volume and quality of visitors to our booth at Labelexpo Europe 2015. We exceeded our objectives and beat the performance of 2013. Our high-profile presence at the show enabled us to reinforce our position as an innovation leader, strengthen key customer relationships, and gain new business.”
Rob Verbruggen, Avery Dennison
“It’s a very good format for Dantex to showcase its product range, especially new product launches and innovations; visitors to the Dantex stand are invariably a good mix of both technical and commercial personnel from across the labels sector.”
Sarah Newell,marketing manager, Dantex
“Labelexpo Europe 2015 was again a great success! It’s the perfect place for Esko to get in touch with our label customers and partners but also to get the opportunity to meet new, possible future clients and brand owner prospects.”
Bruno Vermeulen, VP, UPM Raflatac EMEIA
“A lot of effort was put into this exhibition, so I am happy to say we expect a busy autumn and decisively positive results at the end of the year.”
Chiara Prati, Prati
“SOMA reports on a successful Labelexpo Europe where the company’s Optima flexographic printing press made its debut to the international label industry.
Petr Blasko, Soma Engineering
FREQUENT FLYERS
“Our participation at Labelexpo Europe exceeded all our expectations. We achieved our maximum target with regards to generated leads and sales outlooks are very promising.”
Hiroaki Tabata, Konica Minolta Business Solutions Europe
“Labelexpo is an excellent platform for spotting new business opportunities, as well as for catching up with key industry figures and comparing views on this constantly evolving sector.”
Iain Cameron, Meech International
LAST CALL FOR BOARDING
The choice in front of you is simple: to join the largest label and package printing community; to showcase your products and services around the world; and to meet new clients and increase your profits. Or not.
If your aspirations are as high as ours, contact us today for more information on exhibiting at Labelexpo.
WWW.LABELEXPO.COM
LEADING EVENTS FOR THE LABEL AND PACKAGE PRINTING INDUSTRY
W W W . L A B E L E X P O . C O M
In association with: Organized by:
Tarsus Exhibitions &
Publishing Ltd
Metro Building
1 Butterwick
London, W6 8DL
United Kingdom
T: +44 (0)20 8846 2700
F: +44 (0)20 8846 2801
Tarsus Expositions Inc
175 North Patrick
Boulevard, Suite 180
Brookfield, WI 53045
United States
T: +1 (262) 782 1900
F: +1 (262) 782 1601
Tarsus Exhibition
(Shanghai) Co Ltd
Room B1-B2, Floor 28,
Junyao Plaza, No. 789, Zhao
Jia Bang Road, Xuhui District,
Shanghai, China, 200032
T: +86 (21) 6439 6183
F: +86 (21) 6439 5299
Tarsus Exhibitions
India Pte Ltd
O4U Centre, 649
Office M-03, Phase-5
Udyog Vihar
Gurgaon, India
T: +91 124423 4434
