Labelling which misleads consumers in Ukraine
Olena Berezovska
Organic Ukraine
Public Union
of Certified Organic Producers
24- 25.09.2015, AFI [email protected] 1
Organic labelling
words
descriptions
signs
trade mark names
images or symbols
marks of conformity to organic standards
24- 25.09.2015, AFI [email protected] 2
Euroleaf is the most popular organic product labelling in Ukraine
Look for Euroleaf! – This is a
motto of the Ukrainian society to promote European organic labelling!
24- 25.09.2015, AFI [email protected] 4
24- 25.09.2015, AFI [email protected] 5
It is important for the producers to use the Euroleaf in their product labelling !
24- 25.09.2015, AFI [email protected] 6
However, the cases of misusing the Euroleaf are becoming more
frequent in Ukraine!
24- 25.09.2015, AFI [email protected] 7
24- 25.09.2015, AFI [email protected] 8 8
24- 25.09.2015, AFI [email protected] 9
• Organic
• Organic
• Natural
• Ecologically clean
• EU organic
24- 25.09.2015, AFI [email protected] 10
The labelling claiming to be the first eco-labelling in Ukraine
24- 25.09.2015, AFI [email protected] 12
Steps to confident labelling in Ukraine
• Protecting European and other international organic labelling in Ukraine;
• Continuing active promotion of the Euroleaf and EU organic standard behind;
• Harmonizing Ukrainian organic standards in with international standards;
• Labelling products with EU and Ukrainian organic logo.
24- 25.09.2015, AFI [email protected] 13
24- 25.09.2015, AFI [email protected] 14
24- 25.09.2015, AFI [email protected] 15
24- 25.09.2015, AFI [email protected] 16