LAKE OF THE OZARKSCOUNCIL OF LOCAL GOVERNMENTS

BROADBAND STUDY

Regional Technology Planning Team Report

August 2011

LAKE OF THE OZARKS

BROADBAND RESIDENTIAL NEEDS STUDY

RESIDENTIAL STUDY BACKGROUND

Survey mailed May 2011 4000 homes randomly sampled.

685 returned surveys/17% response rate

400 returned surveys analyzed Provides margin of error of ± 5 percentage points

RESIDENTIAL STUDY: WHO RESPONDED

NOTE: 5.5 % OF RESPONDENTS DID NOT INDICATE OR INDICATED A COUNTY OUTSIDE THE REGION AS THEIR COUNTY OF RESIDENCE

County Frequency % of total respondents

County pop as % of Lake of the Ozarks Region Population

Camden 129 34% 34%

Laclede 28 7% 29%

Miller 101 27% 20%

Morgan 120 33% 17%

RESIDENTIAL SURVEY: WHO RESPONDED ?

54%

84%74%

31%

88%

39%

2% 18%

64%

6%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Gender Race Residence Kids Home

Note: Remaining % is non-response

Female

Male

White

Other Urban

Rural Yes

No

Rent

Own

RESIDENTIAL SURVEY: AGE OF RESPONDENTS

RESIDENTIAL SURVEY: INCOME OF RESPONDENTS

Median Income of Surveyed HH > Median HH income of the region(32% did not respond to income question)

County Median Household Income (Census)

Camden 41,757Laclede 35,807Miller 34,007Morgan 35,197

Lake of Ozark Region 36,692Missouri 45,149

RESIDENTIAL SURVEY: COMPUTER OWNERSHIP AND INTERNET ACCESS AT HOME

RESIDENTIAL SURVEY: WHEN DID HOUSEHOLD FIRST OWN A COMPUTER AND WHEN DID THEY FIRST HAVE ACCESS TO BB/ HSI AT HOME ?

1%6%

11%

18%

63%

13%

33%

26%

9%12%

0%

10%

20%

30%

40%

50%

60%

70%

Less than 1yr 1-3 yrs 4-7 yrs 8-10 yrs More 10 yrs

% HH with Computer % HH with BB or HSI at home

Computer trend line Internet trend line

RESIDENTIAL STUDY – TYPE OF INTERNET SERVICE

SOME WITH INTERNET DID NOT INDICATE THE TYPE THEY HAVE AT HOME

1%

1%

6%

6%

20%

21%

22%

25%

0% 5% 10% 15% 20% 25% 30%

Other

Don't Know

Cellular BB

Fixed Wireless

DSL

Satellite

Cable

Dial-up

(n=323)

APPLICATIONS (RESIDENTIAL)

16

17

19

21

21

22

24

31

34

35

50

62

66

66

68

74

88

89

0 10 20 30 40 50 60 70 80 90 100

Contribute to a web site or blogHome-based business

Sell onlineShare something online that you created

Look for a place to liveWork from home

Take class or do homeworkPlay online video or games

Look for job onlineWatch TV or other videos

Visit state or local Gov. sitesSocial networking site

Buy onlineOnline banking

News or politicsHealth or medical information

Information to buy services and productsKeep in touch with friends and family

RESIDENTIAL STUDY – IMPORTANCE OF INTERNET AND COMPUTER ACCESS

60%

22%

10%

4%

4%

0% 10% 20% 30% 40% 50% 60% 70%

Very Important

Important

Somewhat Important

Not at all important

Don't know

LAKE OF THE OZARKS

BROADBANDBUSINESS NEEDS RESULTS

BUSINESS STUDY – RESPONSES BY COUNTY

County FrequencyPercent of Total

Respondents

Percent of total number of

Businesses

Camden 34 63% 43%

Laclede 1 2% 24%

Miller 7 13% 20%

Morgan 12 22% 13%

Total number survey responses = 54

EMPLOYEE BUSINESS SIZE

1 – 4 65%5 - 25 23%26 – 100 8%101 – 500 4%501 – more 0%

92% have internet service at their business70% of those responding did not know their

speed

NATIONAL BUSINESS CLASSIFICATION

6%

4%

14%

2%

12%

8%

2%

10%

8%

12%

8%

12%

2%

2%

Accommodation and Food Services

Agriculture, Forestry, Fishing and Hunting

Arts, Entertainment and Recreation

Construction

Educational Services

Finance and Insurance

Health Care and Social Assistance

Information

Manufacturing

Professional, Scientific and Technical …

Real Estate and Rental and Leasing

Retail Trade

Transportation and Warehousing

Utilities

BUSINESS BROADBAND PROVIDERS (N=38)

One respondent uses 2 providers for internet access

3%3%3%3%3%3%3%3%3%

5%11%11%

13%16%

21%

CenturyLinkEarthlink

Lexsar Solutions, Inc.Locom

RadiowireSt Louis Online

Virgin BroadbandWild Blue

WindstreamMSN

SocketSprint

HughesNetCharter Communications

AT&T

TYPES OF INTERNET CONNECTIONS

21%

21%

2%

21%

7%

12%

12%

2%

2%

Dial-up Line - 56 Kbps or Less

Satellite Broadband

Fiber to the Premises

DSL

Fixed Wireless

Cable Modem

Mobile Wireless (Cellular Aircard)

Frame Relay/Fractional T-1 (i.e., …

T-1

BROADBAND SERVICE RATINGS

SUPPORTED INTERNET APPLICATIONS

100%

18%

43%

18%

21%

59%

39%

39%

71%

16%

46%

18%

46%

E-mail

Videoconferencing

File sharing

Internet telephone

E-business

Website applications

Business to business functions

On-line education

Banking

Monitoring functions (energy, security, etc.)

Research

On-line appointments

On-line customer support

WHY IMPORTANT?

COMMERCIAL BROADBAND ENVIRONMENT

2%

18%

42%

38%

Competitive, several options

Somewhat Competitive, two providers

Not Competitive at All, only one provider option

There is not a broadband option available that is suitable for my

business.

Availability of Multiple, Competing Broadband Options

COST OF SERVICE

31%

49%

11%

0%

2%

7%

Less than $50

More than $50 and less than $100

Between $100 and $200

Between $200 and $300

More than $300 per month

Don’t know how much we pay.

BROADBAND STRATEGIC PLANNING

Will identify strategies, and related directions, initiatives, goals and objectives, that can be employed by interested parties within the region.

It is a large scale, high-level planning exercise It provides specific guideposts and pathways

to better help the region build long term broadband sustainability

Addresses both availability (supply) and adoption (demand) within the region.

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BROADBAND STRATEGIC PLANNING PROCESS

The Strategic Planning process is split into four (4) phases: Phase 1 (Completed Today): Needs Assessment and

Existing Information Review – A detailed understanding of the current broadband climate and the current and future broadband-related needs in the region.

Phase 2 (Beginning Today): How to move from the current broadband environment to the one needed within the region. Strengths, Weaknesses, Opportunities and Challenges (SWOC)

analysis will be performed.

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SWOC ANALYSIS The definitions of the four (4) SWOC elements are as

follows: Strengths – Broadband-related systems, practices,

processes, and resources that are highly valued by the region.

Weaknesses – Areas that need improvement; reasons why stakeholders are not able to wholeheartedly embrace broadband; and, areas that tend to compromise the achievement of high levels of availability and adoption.

Opportunities – Favorable situations/circumstances not yet taken advantage of that may positively impact the development and acceptance of broadband.

Challenges – Present and future situations/circumstances that may negatively impact broadband development and acceptance as perceived by the region.

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UNDERSTANDING SWOC

SWOC ANALYSIS Phase 2: cont’d

The analysis should cover a wide range of issues including those centered on:

residential, business and institutional broadband availability and adoption,

whether available bandwidth(s) are sufficient for current as well as near and long term needs and applications,

potential upgrade and expansion possibilities, reliability of existing networks, related matters.

Providers are asked during Phase 2 to present their ideas on possibilities for advancing the broadband environment.

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INDIVIDUAL SECTOR DATA

Online Surveys (OLS) were received from the following groups:Agriculture (5)Library (1)Local Government (6)Public Safety (2)Business & Prof. Services (37)Healthcare (4)K-12 Education (21)

Energy (5)Community &Social Services (8)Economic (2)Industry and Manufacturing (8)Tourism (12)Higher Education (2)Environment (3)Workforce Development (1)

INDIVIDUAL SECTOR DATA

SECTOR REPORTS

SWOC ANALYSISVOTING

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UNDERSTANDING SWOC

BROADBAND STRATEGIC PLANNING PURPOSE AND PROCESS

Phase 3: Findings Review and Initial Strategic Plan Element Development – The RTPT will review the initial findings, priorities, potential strategic directions and actions, timelines and resources needed related to those potential directions. In this phase, a number of potential strategic

directions and initiatives will be identified, reviewed, discussed, and then incorporated into the initial draft of the Strategic Plan.

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BROADBAND STRATEGIC PLANNING PURPOSE AND PROCESS

Phase 4: Drafting and Finalization of the Strategic Plan by the RTPT. The Strategic Plan will consist of :

1. Introduction and Regional Overview2. Purpose Statement3 Detailed SWOC Findings and Analysis4. Strategic Direction(s)

Short, medium and long term goals and objectives to boost broadband adoption and availability.

Action Items and Implementation Plan

5. Financial, human and organizational resource considerations6. Timelines and benchmarks for measuring progress

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Additional Discussion

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http://mobroadbandnow.com/

Broadband Summit Nov. 17, 2011Capital Plaza Hotel, Jefferson City

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THANK YOU

FOR PARTICIPATING IN THE LAKE OF THE OZARKS

BROADBAND PLANNING PROJECT!

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