4/8/2008 Made by Rahul Tiwari

4/8/2008 Made by Rahul Tiwari

“Nothing makes a woman more beautiful than the belief she is beautiful.”

4/8/2008 Made by Rahul Tiwari

HISTORY

4/8/2008 Made by Rahul Tiwari

?..4/8/2008 Made by Rahul Tiwari

Started in 1952 by Simone Tata

50-50 joint venture with Hindustan Lever Limited in 1995 to form Lakme Lever

named after the French opera Lakmé

By 1999 Sold to mutinationalCompany Hindustan Liver Limited

4/8/2008 Made by Rahul Tiwari

Welcome To LAKME Beauty Salon

WORLD - CLASS EXPERTISENOW CLOSE AT HAND

4/8/2008 Made by Rahul Tiwari

Ms. Reena Chhabra, Business Manager, Lakme Beauty Services

“No two women are the same and neither are their beauty regimes alike. At LBS the experts tailor make the quality services available according to each customer’s individual needs and this is most important to a woman when it comes to planning for her day. The Lakme Beauty Salons reiterate Lakme’s belief and commitment towards offering holistic beauty care encompassing a wide range of high quality beauty products and expert services customized for the Indian woman.”

4/8/2008 Made by Rahul Tiwari

PRODUCT

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4/8/2008 Made by Rahul Tiwari

PRICES

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Skin Care: Free Spirit Floral Bliss Facial & Happy Hour facial …Rs. 1800-2000*

Bridal Make Up… Rs.5100-9350*.

Hairnext Indulgences… Rs.450 to Rs.700*

Spirit Orchid Hand Facial… Rs. 275-325

Spirit Orchid Foot Facial… Rs. 350-4004/8/2008 Made by Rahul Tiwari

PLACES

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Lakme Beauty Salons were established in Mumbai, Delhi, Hyderabad, & Chennai thirty years ago.

….100, New Rajdhani Enclave,Vikas Marg,Preet Vihar,New Delhi - 110 092

…A-2/47, Rajouri Garden,New Delhi - 27

…B - 103, C.R.Park, Pin-110019

…B-11, Derawal Nagar, Model Town, Pin-110099

…13, Community Centre, Basant Lok, Vasant Vihar, New Delhi – 57

…109, Shankar Road, Rajinder Nagar, New Delhi - 60

…A-21,Saraswati Vihar, Pitampura,Delhi-110034 …E-13, Ground Floor, Green Park, New Delhi - 14

…A-3/11,Janakpuri,New Delhi-110058

…A - 3/9, Paschim Vihar,New Delhi - 110 063

…BK - 90 (West), Ground Floor, Shalimar Bagh, New Delhi - 110088.

In Delhi only…

4/8/2008 Made by Rahul Tiwari

PROMOTION

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Department stores, specialty stores and chain department stores, such as Macy's, Neiman-Marcus and J.C. Penney (internationally) and Shoppers’ Stop, VAMA, Westside, Bombay Stores etc (nationally). Direct Sales

Direct Mail/TV/Print

Free Standing Stores

Health Food Stores Salons

Drug stores, food stores, cosmetic discounters, warehouse clubs, and mass merchandisersFashion Week

Banners4/8/2008 Made by Rahul Tiwari

New Lakme Beauty Salon Rewards Programme Lakmeindia.com offers various features on beauty and style “Shop at our alliance outlets to enjoy exclusive discounts and service benefits. And the benefits include lifestyle products, health care, electronics and holidays among others.”

COMMUNICATION MODLE:( AIDA)

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SWOT Analysis

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STRENGTH

High quality manpower resources

Brand Name

Vast range of products and services

Distribution Channel

Unilever global technology capability

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WEAKNESSESHigh Services costs

Use of Hard Chemicals

OPPORTUNITIESBrand growth through increased consumption depthGrowth in Business of beauty saloonsLakme Beauty Training academy in Mumbai, Chennai and New Delhi.

4/8/2008 Made by Rahul Tiwari

THREATSAggressive price competition from local and multinational players

Availability of cheap beauty products

Reports regarding presence of LEAD in lipsticks

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PEOPLE4/8/2008 Made by Rahul Tiwari

The parlour has beauticians who have been trained by Lakme.The staff is required to attend classes conducted by doctors and cosmetologists and every six months their skills are polished further.

Greeting with a smile

Enthusiastic

Quick Response

4/8/2008 Made by Rahul Tiwari

PHYSICALEVIDENCE

4/8/2008 Made by Rahul Tiwari

Lakme Beauty Salons were established in Mumbai, Delhi, Hyderabad, & Chennai thirty years agoIn addition to leveraging Unilever's worldwide expertise, Lakmé also partners with the leading technology and trendsetter for global beauty brands, the Milan-based Intercos Italia as well as Paris-based Fiabila.Spacious

Fully- Air conditioned

Environment full of fragrance and Freshness

Cleanliness

10+ clients are handled at an instant

4/8/2008 Made by Rahul Tiwari

PROCESS

4/8/2008 Made by Rahul Tiwari

Proper attention towards each and every customer

Using guanine and appropriate branded products

Maintaining the morning freshness throughout the day

Refreshments for their customers

Proper assistance at the time of taking appointments

Hospitality of premium standards

Keeping the area clean 4/8/2008 Made by Rahul Tiwari

At the Lakme Beauty Salon we pride our selves on being the best. From the latest beauty equipment and beauty treatment to highly trained person. From the class ambience to the extreme attention to personal hygiene, you can count on world-class expertise at each of our 88 beauty salons across India.Saluting the free spirit of the global Indian woman is the free spirit of flowers - embodied in a series of advanced there are various indulgent offerings from Lakme Beauty Salon.

4/8/2008 Made by Rahul Tiwari

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