“Nothing makes a woman more beautiful than the belief she is beautiful.”
Beauty is skin deep… and sure enough Lakme understand it like no one does .Today brand lakme stand strong as one of the 100 most powerful brands and right fully so ,for it’s ‘the’ brand that lights up the face of million girls ,everyday. It’s a brand that inspire, motivate and infuses confidence Colours , shades, brushes and tones to beautify , have been the core attribute
of the products. The challenge which the cosmetic industry has to break was the negative connotation of “being fashionable’’.Though the brand missed out on during the past year despite having roped top brand ambassadors is that it scored low on promotional gauge. In the following project we basically seeks to provide experiential marketing solutions to a brand (Lakme) .We also gauge into reasons that why Lakme’s position as market leader was threatened when international majors like Revlon and Maybelline entered the fray in the mid-90s.
Half a century ago, as India took her steps into freedom, Lakme, India's first beauty brand was born. At a time when the beauty industry in India was at a nascent stage, Lakme tapped into what would grow to be amongst the leading, high consumer interest segments in the Indian Industry - that of skincare and cosmetic products. Armed with a potent combination of foresight, research and constant innovation, Lakme has grown to be the market leader in the cosmetics industry. Lakme today has grown to have a wide variety of products and services that cover all facets of beauty care, and arm the consumer with products to pamper herself from head to toe. These include products for the lips,
nails, eyes, face and skin, and services like the Lakme Beauty Salons.
LAKME HISTORY In 1995, Lakmé Ltd (a Tata Group company) and HLL formed a 50:50 venture Lakmé Lever that would market and distribute Lakmé's products. In 1998, Lakmé sold its brands (and the 50 per cent it owned in the JV) to HLL, renamed itself Trent and entered a different business (retail). Only, the years between 1995 and
2000 saw HLL wrestling with several issues with a bearing on Lakmé's future. A brand that has over 5 decades talked of
beauty is none other than Lakmé. Launched in 1952, it offered a range of cosmetics with nail polishes & lipsticks from the early 80’s. Lakmé also understands the importance of maintaining and accentuating a women’s natural beauty, for this it has introduced a range of skincare products from 1987. These ranges have been constantly innovated to bring specialized beauty care and complete the range for the definitive women.
A brand that has over 5 decades talked of beauty is none other than Lakmé. Launched in 1952, it offered a range of cosmetics with nail polishes & lipsticks from the early 80’s. Lakmé also understands the importance of maintaining and accentuating a women’s natural beauty, for this it has introduced a range of skincare products from 1987. These ranges have been constantly innovated to bring specialized beauty care and complete the range for the definitive women.
LAKME HAS FOLLOWING CHARACTERSTICS:-
Some one who takes care of beauty needs.
A long lasting beautification of product range.
Something that is not harsh on your body or harmful for your beauty
A cosmetic product that you can wear for the entire day and not a special occasion.
It covers all facets of beauty care for women
Someone who tells you right things about looking good.
LAKME HAIRNEXT
Lakme, with its expertise in the beauty care industry, is now making a foray into the hair care market. Drawing on 20 years of experience with over 78 Lakme Beauty Salons across the country, here is a product range especially designed to suit the needs of the modern Indian woman. Lakme Hairnext ensures
that you don't have to spend hours slaving over unruly locks. With Lakme Hairnext, you have the power to instantly style your hair. And with it the ability to present the world with a different you, whenever you like!
Great formulation: Lakme Hairnext products contain specially selected styling polymers and silicones. These help add to the overall texture, thickness, gloss, and shine of your hair. Leaving you with beautiful hairstyles and healthy hair.
Great product range that addresses the modern Indian woman's needs: Lakme Hairnext brings you a wide range of products. Each product is designed to suit specific hair types. Ensuring there is something for everyone.
Designed to maximize ease of use: Lakme Hairnext promises you the salon look, in one easy step.
LAKME EYE PRODUCTS
Lakme eyeproducts includes eyeliner,eyeshadows,kajal,mascara…and these products are very durable ….
LAKME SKIN CARE
Lakme has variety of skin care products like sunscreens, moisturizers…which gives flawless skin and protecting from sun …
SUNCREEN MOISTUREIZER
CREAM TONER
LAKME OTHER PRODUCTS
NAILPAINTS LIPSTICKS
LIPGLOSS LIQUID LIPSTICK
“No two women are the same and neither are their beauty regimes alike. At LBS the experts tailor make the quality services available according to each customer’s individual needs and this is most important to a woman when it comes to planning for her day. The Lakme Beauty Salons reiterate Lakme’s belief and commitment towards offering holistic beauty care encompassing a wide range of high quality beauty products and expert services customized for the Indian woman.”
Lakme Salon offers a full range of the latest beauty and grooming services in the areas of hair care, skin care and beauty. The services include specialized services for skin (facials), hair (coloring, cuts, styles, perms etc), hands & feet (advanced manicures and pedicures) as well as essential beauty services (waxing, pedicures, manicures).
Lakme India has a beautiful ad campaign for their Bridal Sutra Collection. Over the years, designers such as Sabyasachi and Anamika Khanna have contributed to this campaign and it has been shot by none other than another one of my all time five photographers, Tarun Khiwal……
SUMMER COLLECTION BT ANAMIKA KHANNA
WINTER COLLECTION BY SABYASARTH
SUMMER COLLECTION 2009 BY ANAMIKA KHANA
WINTER COLLECTION 2008 BY SABYASACHI
Lakmé Fashion Week (LFW) is a jointly organized by Lakme, the No.1 cosmetics and beauty brand in India and IMG Fashion, global leader in the management and production of fashion weeks and designer fashion events. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world”. LFW is organized twice annually. IMG Fashion, a division of international sports, entertainment and media company IMG, is the global leader in the management and production of fashion weeks and designer fashion events. Its portfolio of events features Lakmé Fashion Week located in the heart of Mumbai as well as Mercedes-Benz Fashion Weeks in New York, Miami and Berlin, Fashion Fringe at Covent Garden in London, Rosemount Australian Fashion Week, Rosemount Sydney Fashion Festival in Sydney, SWIM FASHION WEEK at Sanctuary Cove on Australia’s Gold Coast, MasterCard Luxury Week Hong Kong and The Earth Awards. IMG Fashion also represents the international commercial rights of Milan Fashion Week, Moscow Fashion Week presented by VISA, ENK International and LG Fashion Week in Toronto.
SPONSORS OF LAKME FASHION WEEK
SNEEK PEAK TO LAKME FASHION WEEK
For the Wedding Sutra editorial team, MANISH MALHOTRA show was the one to look out for. And he gave us 40 gorgeous evening wear creations for men and women, beautiful Chikankari work as well as Kashmiri embroidery especially created in Srinagar and Jammu which Manish is keen on reviving. The touch of Rajasthani gotta borders on the swirling creations made them fit for bridal wear too.
COLLECTION BY MANISH MALHOTRA
Models present creations from Indian designer SABYASACHI'S collection during the fifth and final day of Lakme Fashion Week in Mumbai….
ANITA DONGRE’S Timeless at the LFW this season was like a cool breeze on a hot Mumbai evening. Titled “Love and Life”, this summer line in cool ecru had tiny discreet hints of rose pink, powder blue and pale yellow but was mostly white and beige. We loved the use of Mul, a versatile fabric and a favorite of Anita. And we loved it more ’cause Anita had it made especially from the Fair Trade yarn produced by farmers connected with the Shop for Change movement. Just the cholis felt a tad ill-fitted but all-in-all a very wearable collection
Summer brides are gonna love this. NIKASHA TAWADEY’S collection for LFW Summer/ Resort 2010 took us to a beach resort for a relaxed/ fun wedding. Inspired by the pretty flower Siuli, which blooms at night, and woven around a romantic legend about the tree, the collection was feminine and floral. Nikasha used Benaras silk, chanderi, mul, chiffon and georgette to create charming outfits in shades of Pitambari yellow, haldi, red, rust and coral. What’s there not to love about this collection – chikan work with antique mukaish and Karchobi.
Designer PUNEET NANDA of label ‘Satya Paul’ drew inspiration from famed tarot symbols like Empress, Lovers, Wands and Chariots for his bridal collection for Lakme Fashion Week Festive/Winter 2010
SOME OF LAKME ADVERTISEMENT
KATRINA KAIF
