STRUCTURED CONTENT AND OPEN CONTENT MODELS

Lakshmi M. GramaSenior Digital Strategist

National Cancer Institute, NIHDigital Services Innovation Center, GSA.

FUTURE-READY CONTENT?

ADAPTABLE & REUSABLEFuture-Ready Content Is

After the Housing Bust, Revisiting Home Ownership

“CREATE ONCE, PUBLISH EVERYWHERE”

NPR’S MANTRA

STRUCTURED & MODULARFuture-Ready Content Is

MORE FAMILIAR STRUCTURED CONTENT

FROM EPICURIOUS……Recipe Types

Related Recipes

Related Menus

Reviews

Related Wines

Related Diets

Recipe• Title• Byline• Publication Attribution• Yield• Active Time• Total Time• Teaser• Image• Preparation• Main Ingredients• Servings• Cooking/Prep Time• Nutritional Information

…AND ONE FROM WHOLE FOODS

WHOLE FOODS’ RECIPE CONTENT MODEL

Recipe• Title• Servings• Teaser• Image• Ingredients• Method• Nutritional Information

Related Recipes

Featured Recipes

Reviews

Special Diets

FINDABLEFuture-Ready Content Is

STRUCTURE + METADATA INCREASES FINDABILITY

Google result without rich snippets for video

Google result with rich snippets for video

SHARED AND OPEN CONTENT MODELS

DIGITAL GOVERNMENT STRATEGY

One of the four main pillars of the Digital Government Strategy is to develop :

“an information-centric approach” “moves us from managing ‘documents’ to

managing discrete pieces of open data and content which can be tagged, shared, secured, mashed up and presented in the way that is most useful for the consumer of that information.”

CONTENT MODELS

Content models are representations of content structure

They are platform agnostic Critical for content management and

content presentation Enables easier syndication and

mashups with content Can shape future-ready content

STANDARDS FOR CONTENT MODELS

Standards for content authoring DITA DocBook

Standards for web publishing Microdata RDFa/RDFaLite

STANDARDS FOR CONTENT MODELS RDFa and RDFa Lite

Official standard from W3C

STANDARDS FOR CONTENT MODELS

Microdata

STRUCTURED & OPEN CONTENT MODELS

WHY SHARED & OPEN CONTENT MODELS?

So we are not reinventing the wheel every time

So we can adopt, adapt, and extend for our needs

So others can take our content and reuse, mashup more efficiently

CROSS-AGENCY WORKING GROUP

Structured and Open Content Models Working Group Sponsored by the Digital Services

Innovation Center Identified key thought leaders in this area

to participate Open to others interested in this area

WORKING GROUP MEMBERS

Bill Brantley, OPM Gong Chen, FDA Allison Gould, US

Courts Matt Harmon, FEMA Bill Hazard, Census Jill James, Education

Mary Maher, USDA Dan Munz, CFPB Russell O’Neill, GSA Robert Rand, SEC Fred Smith, CDC Wayne Whitten, SSA Lakshmi Grama, NIH

SOME MEMBERS UP CLOSE & PERSONAL

WHAT THE WORKING GROUP IS DOING Review existing content models and

schemas - Develop new or adapt existing content

models for 1-2 commonly-used content types in government web content

Socialize the content models with the larger government web community

FIRST WORKING GROUP MEETING - SEPTEMBER

Articlulated the value of shared and open content models for “future ready” information dissemination

Identified content types that are common across federal government content

Began development of a preliminary model for Events

WHAT WE STILL NEED TO DO

Complete version 1.0 of Event model Identify and develop another content

model Article, FAQ, or something else

Socialize the models so people can begin using them

Plan for the future development and nurturing of the models

THANKS TO OUR SPONSORS

Gwynne KostinDirector, Digital Services Innovation Center

Jacob ParcellManager, Mobile Programs, Digital Services Innovation Center

QUESTIONS/SUGGESTIONS

Lakshmi Grama lgrama@mail.nih.gov