Date post: | 02-Jan-2016 |
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The Need
The need for directions is as ancient as human history. Past solutions included maps, printed guides and innocent bystanders.
In the age of global village, one often finds himself lost in an unfamiliar urban jungle.
Sadly, reliance upon these solutions often ends up in a family crisis….
The Solution – Lamacom
“where do you want to go?”
• St. John hospital. “Turn right at the next
crossroad”
….. “Now turn left to 35
St.”
The Product
“A Box” (Technology product) that enables driving directions service to cellular user.
“A Box” (Technology product) that enables driving directions service to cellular user.
Lamacom
Cellular user Location data , Geographical data
Features
Current - • Directions to desired destination• Re-routing in case of wrong turn and high traffic • Locating nearest desired services
Future - • Organized tour• Self improving database
Market Summary
Our solution is a part of the “cellular location based services” market (LBS).
The Cellular LBS Market contains: – entertainment information– traffic reports– maps and directions– targeted advertising– interactive games– asset/vehicle tracking, etc...
Market Summary
Number of Location-Services Subscribers: 1.26-1.5 Billion subscribers by 2005
(The Yankee Group, The Wall Street Journal)
Cellular LBS Market Size Projections:The conservative projections are $11-20 billion in 2005-6 (Ovum, Kelsey Group)Others state up to $81B in 2005.
Market Summary
Our market, the Cellular Direction LBS, is only a portion of the entire LBS market.
But…• IDC: “Most U.S. consumers want LBS with practical applications”. The 3 top priorities are:
1. emergency assistance (low volume) 2. navigation services3. concierge services that help locate businesses
Market Summary
Based on the data above – • We estimate that the navigation services and concierge services will be at least 40%
of the Cellular LBS market.
• Our projection:By 2005, The Cellular Direction LBS Market is of $4B to $8B annually.
Opportunities
To stay competitive, cellular carriers look for new compelling & practical services to:
- Attract customers- Increase airtime & subscription fees
Market depression & disappointment from Hi-Tech adoption rate, sent them looking for risk free projects with clear revenue stream.
IDC: “LBS - opportunity for new revenue- generators”
Lamacom offers just that…
Technology
Geographical Data
Speech recognitionCellular network
Text to Speech
Location Data
Our Product
Technology Fusion
Using the location data , directions are given according to Current
location through the path : “…In 100 meters turn right to Sokolov st.”
enable re compute the shortest path whenever is needed (navigation mistakes ,traffic jams)
Technology Fusion
Strong binding of the Speech Recognition algorithm and geographical information will ensure greater accuracy and thus intuitive interface:
Enable partial input (no state and city).Match names to closer locations.Unique differentiating algorithm for
locations with similar names.
Technology Fusion
Geographical Data
Speech recognition
Geographical& Location Data
Speech recognition
Others Lamacom “where do you want to go?”
• “Agnon St.” – ‘Agno’
• “Agnon st. No. 55”
• “Agnon st. No. 55 in the north area”
Technology Details
Communicate with external modules by standard interfaces ( ESRI , Nuance )
Destination is found by intersection of multiply data :Location , queries on Geographical database.
Internal data is hold in a Graph Data Structure.
Path is computed by graph algorithms.
Pricing Strategy
Revenue sharing agreement with cellular carriers (50:50) on airtime.
Billing by the Cellular Carrier.
Price 10c per minute
(same price as calling your friend)
Expenses Projections
Per Year 1 2 3
Databases $1M $2M $3M
R&D $1M $1M $1M
Maintenance $0.5M $1M $2M
Overhead $1M $1M $1M
Total $3.5M $5M $7M
Income Projections
According to the usage of less attractive services, the key for calculations are:
Cellular users 1MAdoption rate 3%Service users 30,000Minutes per year 6MRevenue per minute 5c
Total Income $300,000 Income per average user $10
Income Projections
Years 1 2 3
Cellular users 5M 15M 45M
Adoption rate 3% 7% 15%
Lamacom users 0.15M 1.05M 6.75M
Total Revenue ($) 1.5M 10.5M 67.5M
Competition
Direct: TelevigationA feature in Location Detection products - Locationet, CellPoint, SignalSoft, webraska, TruePositionA feature in Vocal Portals (non-cellular) – BeVocal, TellMe, HeyAnita, VoiceGenie, myAudioPointA feature in Telematics systems – InfoMove, OnStar, ATXIn direct: GPS, online maps, printed guides & maps, etc.
Competition
Lamacom Televigation InfoMove Location
Detection
Voice Portals
Focus Navigation Navigation + infrastructure
Telematics Location Voice
Location Based
Voice Model
Specific General - General
Model Revenue sharing
License / ASP Project License License / Project
Price * Low Medium High Low to Medium
Medium