5. Personalized MessagingProgrammatic Audience Buying Audience
Data 1st Party + 2nd Party + Eyeview Data Aggregation Be at the
right place at the right time Multiple creative versions VideoIQ:
PERSONALIZED VIDEO PLATFORM
6. AUTOMOTIVE CONSUMER JOURNEY THE TRADITIONAL PERSPECTIVE
Imagine Compare Decide
8. LAND ROVER GOAL Generate sales by driving foot traffic at
local dealer level in the form of qualified leads
9. 68 3 Markets Models Dealers LAND ROVER CHALLENGE Videos3 123
7 Audiences Deliver relevant messaging in highly fragmented
environment using just 3 video assets
10. STEP 1: We combined Land Rover, 3rd party and Eyeview data
Audience Data
11. STEP 2: We DYNAMICALLY created videos Personalized
Messaging
12. STEP 3: We programmatically bought Land Rovers optimal
audience Not in-market to buy NOT BUYING JILL JACK In-Market &
Local Dealer Sale JOHN Owns Audi Q7 JENNY Built a Blue LR Sport
Online Programmatic Audience Buying
13. CUSTOMER EXPERIENCE
14. STEP 4: We targeted only people that were LOCAL
15. STEP 5: We optimized targeting, creative and media
throughout campaign
16. RESULTS In Post Impression Activity vs Other Video Platform
In Progress Consideration vs The Repurposed TV ad
17. WHATS NEXT Following the viewer voyage across display,
video and mobile with DYNAMIC MESSAGING