Online Alumni Day Landing Page (desktop and mobile)
Landing Page “Tell Me More” Section - v1 and v2 (desktop; tablet and mobile)
Social Media Event and Selection of Posts
Magazine Ad and Writeup
Digital Publications (UCLA Newsroom and UCLA Alumni Connect)
Television Spot (planning document shown)
UCLA AlumniAlumni Day PAC 12 Video Spot
Storyboards and Visual ReferenceErich Eilenberger, Alumni Marketing
Storyboard
Voice Over Video GraphicsUCLA Bruins. Black UCLA Logo
We studied at Powell, cheered at Pauley and share an unbreakable bond.
Fade into overhead footage of campus
And for us, for one day only, UCLA Alumni Affairs has reimaged Alumni Day as an online hub of pride and spirit as close as your smartphone or computer.
Continue overhead footage
UCLA Alumni Logo
There will be behind-the-scenes tours… Mo Ostin Footage
Glimpses into the future … moments of inspiration, and
RoMeLa footage, begin montage
Storyboard (cont’d)
Voice Over Video GraphicsDialogues with industry experts. You’ll get to test your knowledge, … chat with fellow Bruins … and reconnect with UCLA.
Montage
Check your email on the Sept. 12… Montage UCLA Alumni Day –It’s online!
For an all-access pass or simply type… Montage Thursday, Sept. 13alumniday.ucla.edu in your browser and discover…
Montage alumniday.ucla.edu
There will be behind-the-scenes tours… Mo Ostin FootageGlimpses into the future … moments of inspiration, and
RoMeLa footage, begin montage
Visual Reference
Mood
Lens Flare
Transition
Graphics
Rose Bowl Jumbotron Graphic (animated)
Mailed Postcard (front and back)
Final Email Promotion