Charity Broadcast/ Advert

1860Purpose: to inform/persuadeAudience: middle class

Coal-fired steam engines powered the booming economy.

Women and children (over the age of 12) were employed to pull the wagons of coal from the coal face to the shaft foot, because they were smaller, and cheaper, than a properly trained horse.

Underground workings were very hot and unsafe.

This poster reports a terrible explosion in a Staffordshire coalmine in which 25 lives were lost.

1860 Coal Mining

The advert relies on people purchasing verses

from the bible, which shows that religion is very popular

The formation of The Salvation Army 5 years later shows the importance of religion to people at this time

Religion

• Wages: £39 per annum• Between 1850 and 1880 the

number of miners rose to 500,000, producing 44 million tonnes of coal

Elevated Formal register

Polite terms of address

Lexis

Firedamp - flammable gas found in coal mines.

The miners used to use a hammer to smash the coal and the coal contained pockets of gas. If the coal had big pockets of gas it could trigger huge explosions which contributed between 4% and 16% of deaths in the coal mines.

Benevolence – the desire to do good to others

Philanthropy- the idea of giving money to help others in need

Lexis

Standard punctuation

Complex sentences

Grammar

Intensifying adjectives

Declarative sentence to catch attention

Positive politeness

1st person plural pronouns to include the audience and author as one

Grammar - Persuasion