Language Technologies and the Third Platform for Innovation

Rafael AchaerandioResearch Director

IDCResearch

Disrupting Times…

#1 Clayton Christensen“Disruptive Innovation”

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Agenda

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Disrupting Times

The Third Platform and LT

LT – Hype or Hope?

Key Actions to make LT happen

Take aways

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CLOUDSOCIALMOBILITY

BIG DATA

Tech Disruption

Social Disruption

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Economic Disruption

XVIII S XX S XIX S XXI ½ S XX

PeopleProcess CustomerCapitalNation

Open / NetVertical RoundHorizontalBureaucratic

InnovationProduct TechnologyMoneyRaw Materials

Mercantilism Industrial Capitalism

Financial Capitalism

Global Capitalism

Intellectual Capitalism

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“Our Age of Anxiety is, in great part, the result of trying to do today’s jobs with yesterday’s tools!”

Marshall McLuhan

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Agenda

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Disrupting Times

The Third Platform and LT

LT – Hype or Hope?

Key Actions to make LT happen

Take aways

The Third Platform for Innovation

Fraud Detection

Omnichannel RetailSmart

BuildingsmHealth

Smart Cities

Vertical Intelligent Solutions

ConnectedVehicules

Smart Grid

MobilePayments

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BUSINESS/CONSUMERS

Means great changes on Breadth, Scale, Costs

and Time to Market

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TECH INDUSTRY

Requires a new approach to Scale, Community and

Context

LT on the 3rd Platform

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Fraud Detection

Omnichannel RetailSmart

BuildingsmHealth

Smart Cities

Vertical Intelligent Solutions

ConnectedVehicules

Smart Grid

MobilePayments

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Language Technologies3rd Platform

Underground

"The future is already here — it's just not very evenly

distributed."

William Ford Gibson, writer that coined the term cyberspace

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Agenda

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Disrupting Times

The Third Platform and LT

LT – Hype or Hope?

Key Actions to make LT happen

Take aways

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There is an LT Industry

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Other

SE

IE

FI

IT

BE

AT

NL

FR

ES

DE

GB

0% 5% 10% 15% 20% 25%

18%

3%

3%

3%

4%

4%

4%

5%

9%

10%

14%

22%

+500 LT Organisations by Country in Europe

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There is an LT Industry

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There is a LT Market

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Worldwide Language Technology Software & Services Market 2011 & 2015 (€B)

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There is a LT Market

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Worldwide Language Technology Software & Services Market 2011 & 2015 (€B)

0%

10%

20%

30%

40%

50%

60%

70%

Europe

Americas

ROW

Regional Shares by Segment: 2015

19,2 €B 2011 to 28,1 €B 2015

10% CAGR LT vs 5% CAGR IT

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LT Challenges and Opportunities

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Impa

ct

Time frame Long-termShort-term

Low

High

Opportunities

Internationalization &Globalization Cloud Computing

E-commerce

Social Media

Open Source

Translation TechnologiesConsolidation

Big DataLT Technologies convergence

Mobile

Biometrics Massification

Internet of Things

Compliance

Verticalization

Dynamic Personalization

Embedding LT

Smart Verticals

Challenges Top Opportunities

Economic Situation(investment vs. innovation)

TalentScarcity

Lack of Standardization & shared linguistic resources

Privacy &Security

Business SolutionsAwareness

Market Maturity

Multilingual SpeechRecognition costs

Translation & Related Translation Costs

Increasingly Informed customers

Fragmentation &Lack of cooperation

Cost of new Market entrance

“Europeanisation of mature SMEs

Integrators evangelization

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How to make it happen?

Agenda

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Disrupting Times

The Third Platform and LT

LT – Hype or Hope?

Key Actions to make LT happen

Take aways

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LT Industry to jump the Barriers

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Impa

ct

Time frame Long-termShort-term

Low

High

Driver

Inhibitor

Economic Situation(investment vs. innovation)

TalentScarcity

LT Technologies consolidation

Internationa lization &Globalization

Cloud Computing

E-commerce

Social Media

Open Source

Translation TechnologiesConvergence

Lack of Standardization & shared linguistic resources

Big Data LT Technologies consolidation

Accuracy

Mobile

Multilingual SpeechRecognition costs

Smart Verticals

Privacy &Security

Business SolutionsAwareness

Biometrics Massification

Open Source

Internet of Things

Regulators

Market Maturity

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LT to enable a Digital Value Chain

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LT to have a Go-To-Market Strategy

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LT European Industry competing WW

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• Single European Market (Uniform)

• SMEs Cluster Strategy (Europeanisation)

• LT Family (LT WW Brand and MKT)

• Enable the 3rd Platform (Alliances)

• Think Big (Scale / Fund) (Solutions)

“Only I can change my life. No one can do it for me”

Andy Warhol

Agenda

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Disrupting Times

The Third Platform and LT

LT – Hype or Hope?

Key Actions to make LT happen

Take aways

Opened to Discussion?

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1. There is a clear Opportunity

2. LT enabling the 3rd platform?

3. LT and the Digital Value Chain?

4. LT Go-To-Market Strategy?

5. LT - European Industry Strategy?

Rafael AchaerandioHead of Research IDC Iberia

Teléfono: +34917872157Fax: +34917872165Email: rachaerandio@idc.comTwitter: @RafaAchaerandio

www.idc.com/spainwww.idc.com/portugal

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Technological Disruption

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