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Lansare Clip In Touch Octombrie 2009 2009

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Prezentare sustinuta de Dan Virtopeanu cu ocazia lansarii platformei ugc web&mobile Clip in Touch.
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WEB & MOBILE WEB & MOBILE UGC Platform UGC Platform
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Page 1: Lansare Clip In Touch Octombrie 2009 2009

WEB & MOBILE WEB & MOBILE UGC PlatformUGC Platform

Page 2: Lansare Clip In Touch Octombrie 2009 2009

Mobile Web in RomaniaAplicatii

Mobisite-uri: Sport: m.prosport.ro, m.gsp.ro

Stiri:realitatea.mobi, m.zf.ro

Portaluri: Orange World, Vodafone Live

Page 3: Lansare Clip In Touch Octombrie 2009 2009

Content personalization for mobile web and messaging

Companie stabilita in ISRAEL

Servicii lansate in Asia : China si India

Urmeaza Europa de Vest

Acum si in Romania

Page 4: Lansare Clip In Touch Octombrie 2009 2009

Mai multi utilizatori de telefonie mobila decat de internet Mai multe conexiuni la internet mobil decat la internet fix Piata de mobile marketing este in plina dezvoltare UGC autohton are succes: Trilulilu

Page 5: Lansare Clip In Touch Octombrie 2009 2009

24.5 mil cartele active

5.5 mil telefoane noi

17,2% au acces la internet mobil

130 mil afisari utilizatori .ro in retele internationale

344 pag/utilizator, 58% crestere Opera

m.prosport.ro si m.gsp.ro top 10 site

Page 6: Lansare Clip In Touch Octombrie 2009 2009
Page 7: Lansare Clip In Touch Octombrie 2009 2009

•1400 customers received a personal invitation•Very quick and high response rate: 200 entries in half an hour from distribution•A week after distribution – 580 customers registered •41% response rate compare to 26% in the last event.

•Create hype and buzz in the market with a unique and personalized invitation•Reach a large customer database (marketing and marcom managers from leading companies) while keeping it personal•Increase response rate and registration

Customer challenge

•Innovative content personalization solution •Unique multimedia invitation•Simple interface allowing easy customization for large recipient base•Leveraging the effectiveness of personalized correspondence

Clip in Touch Solution Customer results

Eldan Productions – The Clip in Touch Invitation

Page 8: Lansare Clip In Touch Octombrie 2009 2009

Selected comments on Clip in Touch invitation

• Daniel Cohen, CEO of Eldan Productions:

• “Eldan productions’ success of using Clip inTouch’s B2B solution demonstrates the enormous value it can provide any company wishing to reach a large user base in a unique and engaging manner. No doubt that the quick and high response rate resulted from the highly unique invitation. So many people were surprised and flattered at the same time by the personalized invitation, and we are talking about an audience who is not easily surprised. We never expected such a massive response rate, and had to shut down the registration.”

Selected Invitees Comments:

“Never saw such invitation” H. Israel Aircraft Industry

“The coolest of all invitations ever – we’ll be there” Z. Israel Airport Authority

“Great Invite!!” R. HP Indigo

“Thumbs up for the unique invitation. Of course I’ll attend” R. Ynet News Portal.

Page 9: Lansare Clip In Touch Octombrie 2009 2009

Creative Web and Mobile Advertising Campaign Solutions

Buzz, viral si angajament direct brand-consumator

Microsite UGC

Campanii de promovare prin clipuri create chiar de consumatori

Mesaje video personalizate pentru campanii de comunicare 1 la 1

Page 10: Lansare Clip In Touch Octombrie 2009 2009

Make it mobile

UGC mobil Campanii sms marketing Call center Numere verzi Campanii integrate web-mobil Advergames PC & mobil Bluetooth Cupoane mobile

Page 11: Lansare Clip In Touch Octombrie 2009 2009

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