Lansdale Reporter Rate Card

8/7/2019 Lansdale Reporter Rate Card

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DIGITAL OPPORTUNITIES & RATES

Banner Advertising OPEN 250K 500K 750K 1MLREC #1 ATF (300 X 250) $15.00 $13.50 $12.75 $12.00 $11.25LEADERBOARD ATF (728 X 90) $15.00 $13.50 $12.75 $12.00 $11.25LREC #2 (300 X 250) $10.00 $ 9.00 $ 8.50 $ 8.00 $ 7.50LREC #3 (300 X 250) $10.00 $ 9.00 $ 8.50 $ 8.00 $ 7.50LREC w/Video + $100 set-up for new creative $18.00 $16.20 $15.30 $14.40 $13.50

LEADERBOARD BTF (728 X 90) $ 7.00 $ 6.30 $ 5.95 $ 5.60 $ 5.25LREC #4 BTF (300 X 250) $10.00 $ 9.00 $ 8.50 $ 8.00 $ 7.50PEEL BACK (Available only on the HOME Page) $250 PER DAY W/ $100 SET UP FEE

Sliding Billboards DAILY SAT+SUN COMBO DAILY SAT+SUNHOME PAGE $250.00 $250.00 PACKAGE $550.00 $500.00NEWS & SPORTS $350.00 $350.00BILLBOARD (972 X 300)/PENCIL (972 X 30)HOME PAGE/PEEL BACK COMBO $500.00 $500.00

ROS (pre-emptable and non-guaranteed) 500K 750K 1MLEADERBOARD (728 X 90) $ 7.00 $ 6.00 $ 5.00LREC (300 X 250) $ 9.00 $ 8.00 $ 7.00

GREAT RESULTS, BIG SAVINGS! ADVERTISE IN The Reporter.Getting great results from your advertising is important to you. And its important to us. This rate card will show you

how to get the most advertising for your money. Whether you want to run your ad larger or more frequently-or both,The Reporterhas an advertising plan just for you.

PERSONNELDena Fritz, Publisher215-361-8801 [email protected]

Eric Gronwaldt, Advertising Director215-361-8848 [email protected]

Rose Alcott, Production Manager215-361-8850 [email protected]

REPRESENTATIVESMid-Atlantic Newspaper Services 717-703-3030Harrisburg, PA

Robert Hitchings & Co., Inc. 610-941-3555Plymouth Meeting, PA

10% Discount 15% Discount 20% Discount 25% Discount

0% Discount 10% Discount 15% Discount 20% Discount 25% Discount

FYILANSDALE.com/directory PER MONTH** 6 MONTH MINIMUM

SILVER GOLD PLATINUM PLATINUM PLUS E-PLATINUM

$50.00 $85.00 $175.00 $200.00 $250.00

SearchPACars.com MONTHLY (3 MONTH MINIMUM)

BASIC ENHANCED PREMIUM

$250.00 $350.OO $450.00

REMEMBERINGPA.com 1 MONTH 3 MONTHS 6 MONTHS 9 MONTHS 12 MONTHSLEADERBOARD (728 X 90) $10.00 $ 9.00 $ 8.50 $8.00 $7.50SPONSORSHIP (200 X 100) $12.00 $10.80 $10.20 $9.60 $9.00

LREC #2 $10.00 $ 9.00 $ 8.50 $8.00 $7.501 MONTH (TILE ADS 120 X 90)FLOWER PAGE $250.00CHARITIES PAGE $250.00

Includes both Home Page andNews/Sports Pages

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DIGITAL OPPORTUNITIES & RATES (CONTINUED)

SECTION FRONT STRIP ADS - 6 COL X 3

FRONT PAGE - 2 COL X 5

DAILY RETAIL BROADSHEET RATES

DIGITAL VIDEO 1 MONTH 3 MONTHS 6 MONTHSVIDEO SHOWCASE $300.00 $250.00 $200.00PRE-ROLL $25.00 CPM (Volume discounts available)

DIGITAL BUNDLES 2.0 Includes TheReporterOnline.com, Yahoo! and directory listing

Digital Bundle A (Yahoo! BT/MB PLATINUM) $799.00 per month/min. of 6 monthsDigital Bundle B (Yahoo! GEO/MB PLATINUM) $599.00 per month/min. of 6 monthsDigital Bundle C (Yahoo! GEO/MB GOLD) $399.00 per month/min. of 6 months

ContractLevel Inch Rate Full Page 1/2 Page 1/3 Page 1/4 Page 1/8 Page 1 /12 Page 1/20 Page

6col x 20" 6col x 10" 5col x 8" 3col x 10" 3col x 5" 2col x 5" 2col x 3

Inches 120 60 40 30 15 10 6

Open $32.50 $3,900 $1,950 $1,300 $975 $488 $325 $1958X $22.73 $2,728 $1,364 $909 $682 $341 $227 $13613X $21.64 $2,597 $1,298 $866 $649 $325 $216 $13026X $18.90 $2,268 $1,134 $756 $567 $284 $189 $11352X $17.25 $2,070 $1,035 $690 $518 $259 $173 $104All Costs are per insertionColor Charges $200 $150 $150 $100 $100 $50 $50

SUNDAY RETAIL BROADSHEET RATESContract

Level Inch Rate Full Page 1/2 Page 1/3 Page 1/4 Page 1/8 Page 1 /12 Page 1/20 Page6col x 20" 6col x 10" 5col x 8" 3col x 10" 3col x 5" 2col x 5" 2col x 3

Inches 120 60 40 30 15 10 6

Open $42.00 $5,040 $2,520 $1,680 $1,260 $630 $420 $2528X $31.83 $3,820 $1,910 $1,273 $955 $477 $318 $19113X $30.29 $3,635 $1,817 $1,212 $909 $454 $303 $18226X $26.46 $3,175 $1,588 $1,058 $794 $397 $265 $15952X $24.15 $2,898 $1,449 $966 $725 $362 $242 $145All Costs are per insertionColor Charges $200 $150 $150 $100 $100 $50 $50

Price includes color1x 2x 3x 4x 13x 26x 52x$1,500 $1,300 $1,100 $900 $600 $450 $350

Price includes color1x 2x 3x 4x 13x 26x 52x$850 $725 $625 $500 $400 $300 $225

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2006 Advertising RatesGO SECTION RATES (Thursday Tab Insert)

ContractLevel Inch Rate Full Page 1/2 Page 1/3 Page 1/4 Page 1/6 Page 2 /15 Page 1/10 Page

6col x 9.6" 6col x 4.75" 4col x 4.75" 3col x 4.75" 2col x 4.75" 2col x 4" 2col x 3

Inches 57.6 28.5 19 14.25 9.5 8 6

Open $32.50 $1,872 $926 $618 $463 $309 $260 $1958X $22.73 $1,309 $648 $432 $324 $216 $182 $13613X $21.64 $1,246 $617 $411 $308 $206 $173 $13026X $18.90 $1,089 $539 $359 $269 $180 $151 $11352X $17.25 $994 $492 $328 $246 $164 $138 $104All Costs are per insertionColor Charges $200 $150 $150 $100 $100 $50 $50

DAILY CLASSIFIED IN COLUMN/DISPLAY RATESContractLevel Inch Rate Full Page 1/2 Page 1/3 Page 1/4 Page 1/8 Page 1 /12 Page 1/20 Page


Inches 120 60 40 30 15 10 6

75 $21.60 $2,592 $1,296 $864 $648 $324 $216 $130850 $22.73 $2,728 $1,364 $909 $682 $341 $227 $1361675 $18.36 $2,203 $1,102 $734 $551 $275 $184 $1104175 $17.28 $2,074 $1,037 $691 $518 $259 $173 $1046250+ $16.11 $1,933 $967 $644 $483 $242 $161 $97All Costs are per insertionColor Charges $200 $150 $150 $100 $100 $50 $50

AUTO AND REAL ESTATE CLASSIFIED DISPLAY RATESContractLevel Inch Rate DBL Truck Full Page 3/4 Page 1/2 Page 2/5 Page 1/3 Page 1/4 Page


Inches 240 120 90 60 48 40 30

Open $9.58 $2,299 $1,150 $862 $575 $460 $383 $2876X $8.96 $2,150 $1,075 $806 $538 $430 $358 $2698X $8.20 $1,968 $984 $738 $492 $394 $328 $24613X $7.50 $1,800 $900 $675 $450 $360 $300 $22526X $6.67 $1,601 $800 $600 $400 $320 $267 $200All Costs are per insertionColor Charges $200 $150 $150 $100 $100 $50 $50

SUNDAY CLASSIFIED IN COLUMN/DISPLAY RATESContractLevel Inch Rate Full Page 1/2 Page 1/3 Page 1/4 Page 1/8 Page 1 /12 Page 1/20 Page


Inches 120 60 40 30 15 10 6

75 $50.13 $6,016 $3,008 $2,005 $1,504 $752 $501 $301850 $38.97 $4,676 $2,338 $1,559 $1,169 $585 $390 $2341675 $31.95 $3,834 $1,917 $1,278 $959 $479 $320 $1924175 $30.42 $3,650 $1,825 $1,217 $913 $456 $304 $1836250+ $27.18 $3,262 $1,631 $1,087 $815 $408 $272 $163All Costs are per insertionColor Charges $200 $150 $150 $100 $100 $50 $50

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2006 Advertising Rates

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Flight PlanSave 50% on your total ad package when placing 4 ads within a 7

day period. (Sundays incur an additional fee.)

DEPTH REQUIREMENTSPrinting Process: Offset. 6 columns per page.

ROP AdvertisingDepth Requirement: Minimum depth - 1 inch. Single ormulti-column broadsheet ads over 18.5 inches in depth billedat full depth; full depth billed at 20 inches.

SPECIAL SERVICESCopywriting and Ad DesignWe offer complimentary copywriting and ad design to our

customers. See your account executive for more information.

PRE-PRINTED INSERTSThe Reporterwill distribute your flyer, brochure, or circular forless money than the mail. Commercial printing on newsprint isalso available. Contact your account rep. at 215-855-8440 fordetails.

1-3 4-11 12-28 29-45 46-64 65+Card Stock $44/M $41/M $40/M $38/M $32/M $31/M4 pages 48 44 43 41 33 328 pages 51 47 46 44 39 3812 pages 52 48 47 45 40 3916 pages 53 49 48 46 41 4020 pages 56 51 51 49 43 4224 pages 59 54 54 52 46 4528 pages 62 59 57 55 49 4832 pages 63 60 58 56 50 4936 pages 65 62 61 58 51 50

40 or more 67 64 64 61 53 52

Target Market CardsFree-standing 8 1/2 x 10 or 5 1/2 x 8 1/2 card stock inserts

Prices are based on a cost per thousand, per printing and

include design, production, printing and distribution.FOR PRICING AND ADDITIONAL INFORMATION, CONTACTYOUR SALES REPRESENTATIVE. Deadline Delivery

Information - 10 business days prior.A. For zoned rates, add $5 per thousand to rates.B. Reservations must be made at least 14 days priorto publication.C. Inserts accepted Monday through Friday.D. Minimum size accepted 8 1/2 wide by 10 deep. All oddsize requests (less than standard 10.5 x 10.5) subject toreview for acceptance by the Publisher.

E. The number of pre-printed inserts required: DAILY andSUNDAY-12,000F. Shipping Instructions:

Inserts must be delivered ten business days prior topublication.

Deliver to: Journal Register Offset390 Eagleview Blvd., Exton, PA 19341

(Delivery entrance is in the back of the building.)610-280-2295 extension 1117

Hours of acceptance-Monday-Friday, 8:00 am-3:00 pm Inserts should be strapped on non-refundable pallets, but

individual bundles should not be tied; in turns of 50 or 100.(Turns should not exceed 4 inches.) Shipping expense willbe the responsibility of the advertiser.

CLASSIFIED RATESCall 215-361-SOLD (7653) for pricing.Bargain Ads Private PartyIncludes placement on www.TheReporterOnline.com

3 lines, 4 days (merchandise $250 or less) . . . . . . . . .$10.703 lines, 7 days (merchandise $5,000/less) . . . . . . . . . .$20.005 lines, 14 days (merchandise $15,000/less) . . . . . . . .$30.00

(additional lines $.57 per line/per day)Garage Sale (14 lines/3 days) . . . . . . . . . . . . . . . . . . . .$35.00(Free garage sale kit with ad)

Each additional line . . . . . . . . . . . . . . . . . . . . . . . . $ 1.30Color . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 7.11

per adCard of Thanks, Memoriums (per line/per day) . . $ 2.50Box numbers Pick-up . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $23.05 Mail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $29.80Legal Advertising (Call for rate) . . . . . . . . . . . . . . . .Proof of Publication . . . . . . . . . . . . . . . . . . . . . . . . . $15.00Auctions (per agate line/per day) . . . . . . . . . . . . . . $ 2.50Employment Rates (3 day minimum)Call 215-361-SOLD (7653) for a price quote.

CLOSING TIMESDisplay AdvertisingMonday . . . . . . . . . . . . . . . . . . . . . . . . . . . .Thursday, NoonTuesday-Friday . . . . . . .Noon, 2 days prior to publicationSaturday . . . . . . . . . . . . . . . . . . . . . . . .Wednesday, 4:00 pmSunday . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Thursday, NoonGO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Tuesday, Noon

All ads are now uploaded online at www.thereporteronline.com.A nominal fee of $15, $25 or $35 will be added to every ad. Ad will

appear online for 7 days.

$15 for ads smaller than 1/4 page$25 for ads 1/2 page$35 for ads full page


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Classified AdvertisingTransient (In-column liners)Reservations & Cancellations one day prior to publication,Tuesday through Friday . . . . . . . . . . . . . . . . . . . . .3:00 pm12 Noon Friday for Saturday, 2:00 pm Friday for Sunday &Monday publication.

Home/Real Estate (Saturday Real Estate), Wednesday, 4:00 pm

MECHANICAL METHODSThe Reporteraccepts advertising submitted in the StandardAdvertising Unit (SAU) Full Page: 6 columns wide and 20inches deep. Tabloid ads measure 6 columns by 10 inches.

ROP & Tab Size InformationColumn Width

1 . . . . . . . . . . .1.562 . . . . . . . . . . .3.223 . . . . . . . . . . .4.894 . . . . . . . . . . .6.565 . . . . . . . . . . .8.22

6 . . . . . . . . . . .9.89

Classified Size InformationColumn Width . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1.566 Column Width . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9.89Depth of Column . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20SEE ABOVE ROP & TAB SIZE FOR COLUMN WIDTHS

SPECIAL DAYS, PAGES AND FEATUREMONDAYExpanded Sports

TUESDAYAthletes of the Week, High School Sports Review, Kids Focus

THURSDAYGO -full entertainment news, Test Drive

FRIDAYWeekend Entertainment, High School Sports Previews, Travel

SATURDAYHome Real Estate Weekly, Religion News, High School Sportsresults

SUNDAY

USA Weekend Magazine, Comics, Engagements, Stock Summary,AllAroundPhilly Jobs, Weddings

EVERY DAY

Celebrations (community highlights), Stocks and Business

Coverage, County/Region News, Philadelphia/State News,Nation/World Page, Daily Movie, Cable Listings

CIRCULATIONEstablished 1870Single Copy Price - 75 weekday, $1.50 SundayABC Audited 13,750 Daily as of 3/31/08, Sunday editionpublished with the Norristown Times Herald-Total Sunday

Circulation 25,185Readership - 34,375 Daily, Total Sunday Readership - 62,963ABC - 13,750 as of 3/31/08

COMMISSION RATESRetail advertising rates are non-commissionable. Cash dis-

counts are not allowed and all rates are net. The nationaladvertising daily rate of $43.15 per col. inch may be used byrecognized advertising agencies requiring a commissionablerate. Terms are fifteen percent commission, no cash discount.Agency commissions, if any, shall apply to all space chargesand adjustments under the Advertisers contract.

POLICYa. The Publisher reserves the right to revise or reject anyadvertisement. No liability shall attach to the Publisher ofThe Reporterfor interruption on publication or limitation ofsize and/or number of pages printed due to a shortage ofmaterial, failure of transportation, flood, fire, riots, strikes,acts of God, or other causes beyond its control.b. Advertising simulating news style is required to carry the

word advertisement completely spelled out across the topof each ad column crossed.c. The Publisher reserves the right to change advertising ratesupon 30 days written notice.d. No brokered space accepted.e. Except where specifically noted in the rate card, thePublisher neither sells nor guarantees position. Every effortwill be made to accommodate reasonable position requests.Failure to meet position request will not constitute cause foradjustment, refund or rerun.f. Advertiser hereby warrants and represents that theadvertisement is neither false nor defamatory. Advertiseragrees to indemnify and hold harmless the Publisher fromand against any cost or expense, including legal fees and courtcosts, which are incurred as a result of or in connection withany claim or action brought against the Publisher which arises

out of any alleged or defamatory matter.g. The subject matter, form, size, wording, illustration andtypography of all advertising copy received by The Reportershall be subject to approval, revision, classification,cancellation or rejection at any time by The Reporter. Previousacceptance of any advertising copy by The Reporter will notoperate as a waiver of The Reporters rights hereunder to edit,revise, classify, cancel or reject any advertising copy at anytime.

Inches per page - 120 Double Truck - 260 Repro prints or gloss prints

for halftone

100 line screen preferred.

307 Derstine AvenueLansdale, PA 19446

www.TheReporterOnline.com215-855-8440

Fax: 215-855-6147E-mail: [email protected]

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Monthly AverageTimeSpentonourSite 5.93mins

NorthPenn,IndianValley&neighboringcommunities

www.thereporteronline.comprofileOnlineReach

Wereach225,442ofyourcustomersonlineandinprinteverymonth

1/21/2011

TheReporter

UniqueVisitors 154,212 AveragePageViewperVisit 3.78pages

PageViews 1,050,922 Mostpeopleareonsite 7am5pm

Methodsusedtoaccessoursite:

PersonalComputer 97%

MobileDevice(includesiPad) 3%

Wecontinuetoexpandour

onlinereachwitha42%YOY

increaseinuniquevisitors108

154

2009 2010

UniqueVisitorsinthousands

Video

Videosclicked 31,361

Videowatchedtocompletion 75%

AverageplayperVideo 496

Source:Omnitureaverage4mthsendingDec'10 Sources:Omnitureavg4mosendDec'10/VMIXMediaavg4mthsendDec'10

Readersareengagedwithour

contentbythe22%YOY

increaseinpageviews

108154

2009 2010


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1.1

2009 2010

PageViewsinmillions

Average1day 36,157 79%accessedtheweb(past30days)

Average3day 48,262

Average4day 51,278

30day 71,230

ConsumersinMontgomery,PAPrintReach

95%55%

23%

Home Work Otherplace

108154

2009 2010


0.9

1.1

2009 2010

PageViewsinmillions

DailyCirculation 10,232

SundayCirculation 19,202

97% MediaSite Index Indexreadas

TheReporterOnline.com 536 5.4timesmorelikely

Philly.com 151 1.5timesmorelikely

AnyBroadcastTVsite 114 aslikely36,15748,262 51,278

71,230

95%55%

23%


Placesaccessedtheweb

108154

2009 2010


0.9

1.1

2009 2010

PageViewsinmillions

AnyRadioStationsite 106 aslikely

Sources:Scarborough20092010R2/ABCPS9302010

Reach59%oftheconsumersinthemarketeachmonth

TheReporterOnline.comis5.4timesmorelikelytobevisitedin

themarketthanintheentireDMA.Philly.comis1.5timesmore

likelytobevisitedinourmarket.withYahoo!+online+print

36,15748,262 51,278

71,230

Average1d ay A ve ra ge3d ay A ve ra ge4day 30day

95%55%

23%



108154

2009 2010


0.9

1.1

2009 2010

PageViewsinmillions

Index valueof100isaverage.Below100islessthanaverage.Source:Scarborough20092010R2

Source:Scarborough20092010R2

AverageHouseholdIncome $96,591 HHIUS:$75K+ 67.9%

CollegeEducated 62% CollegeEducated 68.5%

Homeowners 78% Homeowners 90.1%

www.thereporteronline.comDemographics

Ourreadersarehighlyeducated,affluenthomeownersPrintReaderDemographics

36,15748,262 51,278

71,230

Average1d ay A ve ra ge3d ay A ve ra ge4day 30day

95%55%

23%



108154

2009 2010


0.9

1.1

2009 2010

PageViewsinmillions

Index valueof100isaverage.Below100islessthanaverage.

Householdswithchildren(underage17) 32% HHwithChildren 42.2%

Men/Women 44%/56% Males/Females 50%/50%

MedianAge 52.4 Persons:2554 76.1%

Persons:1834 36.0%

Persons:35+ 64.0%

Persons:55+ 15.9%

Source:Scarborough20092010R2 comScoreavg4mths2010/Scarborough20092010R2

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Lansdale Reporter Rate Card

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