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K L I N G M A N N ARCHITECTS BRAND CONSULTANTS+ new york london berlin abu dhabi
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CREATING DESTINATIONS
Wherever we work, our goal at KABC is the same:
to design destinations that lift the spirit.
Creating successful destinations is not only our
forte, it is our mission, our very reason for being.
Te ultimate goal for each project we undertake
is to create a unique destination. We believe that
welcoming, inspiring and memorable experi-
ences are complimentary to solving the business
needs of our clients, while providing enduring
value to their property.
Left Page, Residential Towers
Masterplan, Mixed-Use Destination, UAE
Client: Condential
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MIXEDUSE COMMUNITIES
Mixed-Use communities are about promoting an excep-
tional quality of life in a fusion of business, culture, en-
tertainment, nature, and innovation. And they connect
people to the environment through creative strategies thatthat eectively combine economic and ecological responsi-
bility.
We partner with real estate developers and corporations
all over the world to create unique destinations and sus-
tainable communities. After assessing each client’s business
drivers, our team develops comprehensive design solutions
that work from both a nancial and an operational pers-
pective. We create authentic environments that impart a
sense of community, are memorable and therefore pro-
table.
Lower Left Page, Park Promenade
Mixed-Use Destination, UAE
Upper Left Page, Public Plaza
Mixed-Use Destination Masterplan, UAE
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MASTERPLANNING FROM THE INSIDEOUT
Our design approach is grounded in a deep understanding
of dierent cultures and local environments to create
competitive experiences that are sustainable and enjoyable.
At KABC, our trademark is a holistic approach to creating
masterplans from the inside-out , by combining an econo-
mically sound marketing plan with a cutting-edge brand
vision, and a sustainable approach to urban design.
A detail-oriented approach to landscaping, architecture
and placemaking optimally expresses each site’s unique
potential and provides unique experiences for the people
who inhabit it.
Lower Left Page, Riverwalk
Khawr Awqad Sustainable Mixed-Use Residential Community, Salalah, Oman
Upper Left Page, Overview
Khawr Awqad Sustainable Mixed-Use Residential Community, Salalah, Oman
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HOSPITALITY
KABC is a full service architectural and interior design rm
internationally recognized for unique hospitality projects.
Our dominance in the marketplace results from innovative,
cost-eective work that consistently exceeds our clients’ most
demanding expectations. KABC oers a broad range of ser-
vices including planning, site and building analysis, project
management, theme development, and procurement of fur-
nishings and specialties.
Driven by a passionate and dedicated interest in local cultures
around the world, KABC has emerged as a niche expert inproject types encompassing a regional avor, sustainability,
and sensitivity to the local landscape. We value projects that
contribute to the well being of society and in our work we
consider all aspects of the project, client, and community.
KABC creates architecture with a competitive edge and en-
hances ecological, social, human, and nancial capital through
design excellence.
Lower Left Page, Guest Villas
Khawr Awqad Eco Resort, Salalah, Oman
Upper Left Page Main Building & Resort Entrance
Khawr Awqad Eco Resort, Salalah, Oman
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BRAND SPACES & RETAIL DESIGN
Te key to our success is the integrated approach we take to de-
liver your retail solution. We listen to your needs and operational
strategies. We study your brand and its relationship to the market.
We cultivate a personable collaboration with your team...to ulti-
mately arrive at an in-store branding experience that captures
your vision and nurtures your brand.
Our dedicated team of former retail executives, paired by our
exceptional team of architects, designers, program managers and
supporting sta provide the perfect mix of industry know-how
and creative solutions. We deliver design the way you see it, withthe technical expertise and sourcing exibility to implement it.
All in all, we are Innovative...Curious...Personal...Responsive...
Experienced.
Lower Left Page, Interior Space with Signature Elements
Word Coee
Upper Left Page, Entrance & Logo Design
World Coee
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KABC is recognized for their interfacing between lands-
cape design, user experience, branding and architecture.
Trough research, interdisciplinary collaboration and in-
novation, KABC expands the boundaries between mas-
terplanning, branding and environmental design. Our
approach to developing public spaces is rooted in design
ideas, coupled with an understanding of environmental,
social and physical needs.
KABC designs environments with a focus placed on the
quality of the user experience and culturally relevant so-lutions. Our design is driven by consideration of the mo-
ments of engagement between people and brands, and the
ideas, emotions, and memories that these moments create.
Te application of landscapes as iconic emblems has crea-
ted a signature and functional aesthetic establishing KABC
as leaders in the eld of urban design and the creation of new forms of public space.
USER EXPERIENCE &
LANDSCAPE DESIGN
Upper Left Page, French Garden & Horticultural Pavillions
Public Parkscape, UAE
Lower Left Page, Water Garden & Park Promenade
Mixed-Use Destination, UAE
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KLINGMANN ARCHITECTS
& BRAND CONSULTANTS
KABC has been widely recognized as a leader in architectural branding and the design
of complex, large-scale mixed-use destinations for private clients and international
corporations. Since its formation in 2001, KABC has set the standard for a holistic
approach to branding and architectural design. Laudated by Te Age for their “authen-
tic approach to brand architecture,” KABC has made an unmistakable contribution
to the creation of branded destinations around the world.
Te rm’s sta in New York City practices a highly integrated, multi-disciplinary ap-
proach to each of its projects from initial strategy and analysis through project design
and implementation. KABC positions itself as the strategic partners of its clients,
achieving the results they need and the added value they desire in today’s competitive
market place.
KABC provides its clients with the unparalleled design that only a rm with its hi-
ghly specialized experience can oer. Services provided by KABC include: marketingplans and brand strategies, urban design, placemaking and masterplanning, zoning,
land use analysis and approvals, strategic planning, and graphic, landscape, and archi-
tectural design.
At KABC, our trademark is a holistic approach to creating destination brands from
the inside-out , by combining an economically sound marketing plan with a cutting-
edge brand strategy, a sustainable approach to design, and programming that opti-
mally suits a site’s unique potential and the people who inhabit it. Because a creative
approach to architecture comes instinctively to its designers, they collaborate with ease
to insure the seamless expression of architecture as part of the entire brand strategy.
Left Page, Mixed-Use Destination Overview With Park
Masterplan, UAE
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ANNA KLINGMANN, M.ARCH. PHD.
Anna Klingmann is the founder of KABC, and an internationally recognized visio-
nary on branding and architecture whose BRANDISM®—an innovative approach to
merging architecture and branding—anticipated current global trends. Te BRAN-
DISM® framework is the result of eight years of KABC proprietary practice, as well as
Anna Klingmann’s extensive teaching at internationally renowned academic institutions.
Klingmann uses her BRANDISM® principles to assist corporate clients and developers
in achieving a competitive advantage in today’s marketplace.
A German native, Anna Klingmann received her Bachelor of Architecture from Pratt
Institute in New York with Honors and her Masters Degree in Urban Development
from the Architectural Association in London. She received her PhD. summa cum
laude in branding and architecture from the University of Arts in Berlin. She began
her career in New York where she worked for commercial architectural oces. Later
she moved to London, where she worked for the internationally renowned architects
Zaha Hadid and Rem Koolhaas.
Inspired by the potential of architecture to connect commerce, culture, and commu-nity, she founded KABC in 2001 to help clients achieve a competitive position in the
global marketplace.
oday, clients around the world seek out Anna Klingmann’s advice and opinions on
architectural branding. She is a frequent, invited speaker at conferences in the United
States and abroad, where her talks explore how architecture can be strategically em-
ployed to create imaginative places that truly engage customers and create memories
in them.
Her book Brandscapes: Architecture in the Experience Economy, MI Press, illustrates
cutting-edge ideas how architecture can eectively brand mixed-use destinations, re-
sidential communities, and retail environments
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INTERIOR DESIGN
Our designers work collaboratively and strategically to deliverinnovation, quality and sustainable performance. Our projects
are international in scope and range from oces to stores, resorts,
residential communities, and entertainment and cultural venues.
KABCs interior design services deliver to clients an integrated
experience with a single point of accountability and a specializa-
tion in hospitality projects. Interior design services include:
• Facilities programming and planning
• Budgeting and value engineering
• Interior architecture• Interior design documentation
• Specifications
• Furniture, finishes, fixtures selection
• Procurement management
LANDSCAPE DESIGN
Whether for a city or community, individual developer or pro-perty owner, a successful landscape desgin creates a delightful
user experience at every stage of implementation. A team of
experienced landscape architects works closely with KABC’s
architects and planners to provide a multi-disciplinary approach
to projects. We oer full landscape architecture services that
include:
• Concept landscape design
• Design development
• Construction documentation• On-site reviews
• Contract administration
• Plant Procurement
• Installation
ARCHITECTURAL SERVICES
PLANNING
KABC’s planners work globally on a broad range of projects,
from new urban districts and destinations to corporate campuses,
integrated resorts, public parks and residential communities.
Sustainability is an important focus—with equal concern for the
socio-economic health of the community and for its environ-
mental quality. As urban designers, we know how to bring forward
the experiential attributes that make a place memorable and
attractive. Urban planning services include:
• Site assessment
• Site selection
• Highest and best use analysis
• Master planning
• Site design
• Landscape concept design
• Architectural concept design
ARCHITECTURAL DESIGN
KABC architecture reects our extensive knowledge of local
cultures and consumer preferences. We work collaboratively with
clients, communities and end users to create buildings that work
well on every level, inside and out. KABC projects secure not
only design awards but also bottom-line results, adding real value
for their owners and users. Our specialized experience in these
areas is a priceless addition to any project. Architectural services
include:
• Architectural design
• Integrated project management
• Facilities programming and planning
• Budgeting and value engineering
• Production of construction documents
• Coordination of prime consultants
• Contract Administration
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ENVIRONMENTAL GRAPHICS
KABC Environmental Graphics provides design that sustain and
enliven both the interior and exterior of any project. Whether it
be identity, signage systems, waynding, or environmental art,
these design services enrich the guests' experience, be it in a
peaceful resort or an energized urban environment.
• Audit & Analysis
• Environmental Features
• Signage and Wayfinding
• Street Furniture
• Design Guidelines
BRAND DESIGN
Creating great brands is about unlocking the potential of a place,
organization or company to tell a powerful story—one built from
its intrinsic characteristics and targeted to a market need. Great
brands build on a framework of strategic insight. With this fra-
mework in place, we develop names, identities and brand platforms
that connect with people, so they listen, buy and believe.
• Brand Strategy
• Brand Platform
• Brand Architecture
• Naming
• Brand Training & Roll-Out
BRANDING SERVICES
GRAPHIC DESIGN
KABC builds creative and intuitive experiences that engageyour customers and increase the perception of your brand.
Our unparalled creative expertise in identity design, emer-
ging web technologies and the user experience will help
elevate your brand beyond the competition.
• Identity Design
• Visual Systems & Guidelines
• Print Communications• Web + Digital Communications
• User Interface Design
• Packaging
USER RESEARCH
Trough trend research, market research, focus groups, interviewsand observation, we establish the design criteria that inspire and
guide our design of spaces, services, products and communica-
tions. Te value of user-centered research is that it helps ensure
that environments engage audiences in a meaningful way at
every point in the brand journey.
• Visioning Market Research
• Ethnographic Research
• Touchpoint Analysis• Experience Programming
• Concept Design & Prototyping
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31 Gramercy Park South, 4th oor New York, N.Y. 10003, U.S.A
PHONE +1 212 334 1110 FAX +1 212 334 7116 www.klingmann.com
K L I N G M A N N