CONDÉ NAST DIGITAL

Alex Norcliffe International Tech Lead for CondéNast International, now consultant Technology Architect

Email: alex.norcliffe@boxbinary.com Twitter: alex_norcliffeURL: www.boxbinary.com

Peter MillerHead of Tech & Development, CondéNast UKEmail: peter.miller@condenast.co.uk Twitter: petemillBlog: http://wishfulcode.blogspot.com/

ABOUT US

Development EnvironmentHandling traffi c – code scalabilityHandling traffi c – servers & the cloud

SCALING UMBRACO TO A LARGE, HIGH TRAFFIC PUBLISHING ENVIRONMENT

Industry-specifi c tools / data structures Shared components for multiple projects

ENVIRONMENT

Flexibility- Site Structure- Template confi guration

Workfl ow:- Notifi cations- Granular permissions

Great experience:- Convergence of tools- Slick editing interface

EDITORS WANT...

Rapid development Easy to extend

Integration with existing systems Open-source

No license fees for the product Share costs – become part of an evolving platform Avoid buying limited access to a vendor Leave more budget for creating great sites

Re-use content across multiple sites and domains Host many sites on one server set-up Non-technical user interface Low cost of support

WHY UMBRACO IS A GREAT CHOICE FOR LARGE PUBLISHERS

UMBRACO IN A LARGE PUBLISHING ENVIRONMENT

Use simple, custom (but generic!) DataTypes for component convergence.

Our goal is to give the editor’s one experience and a consistent flexibility.

UMBRACO IN A LARGE PUBLISHING ENVIRONMENT

Highly configurable, layout and structure-independent templates.

Logical inheritence of templates, even in code - base classes for similar layout templates that share the same data template.

DEVELOPMENT / EDITORIAL WORKFLOW

Build Server

Dev

Staging Live

Dev Umbraco

Editorial Umbraco

What’s “massive”? Unpredictable traffi c pattern Timezone of audience spread across globe Large amount of content: cache turnover rate High amount of pageviews

CondeNet UK + Italy combined = >100m PVs per month

HANDLING MASSIVE TRAFFIC

Scaling the code Code performance before adding caching

JetBrains dotTrace code profiler (Screenshot)

Even String.Concat rather than String.Format! BoxBinary WebCacheManager framework (Screenshot)

Memcached is great too Lucene indexing of external data sources

Comments, Image + Video assets OutputCaching “icing the cake”

HANDLING MASSIVE TRAFFIC

HANDLING TRAFFIC 2

SERVING TRAFFIC

Traditionally:•Managed Servers / Co-location•Multi-year contracts

Cloud Architecture:•Turn an entire data center on or off on-demand•Pick and choose services, managed by experts and you.

•Disposable image-based and role-based machines.•Peristent data stored in the right places

CLOUD MANAGEMENT / LOAD-BALANCED UMBRACO

•Maintain your best-practice hosting and deployment scenarios without a systems team•Easy to manage – consistent API, and tools developed in the community to use it

LOAD-BALANCED UMBRACO

•Disposable web-server templates• Scales up easily• Failures are OK

•NAS has advantages and disadvantages

•Store content safely, synchronise to web nodes

•Our team has integrated distributed source control to the build process• Push build output to a versioned repository• Web nodes pull• Easy to revert

MONITORING