LARSEN & TOUBRO LIMITED

BY: DEVASHREE MANSUKHROLL NO:45

INTRODUCTION• Larsen & Toubro Limited (L&T) is a technology, engineering,

construction and manufacturing company. It is one of the largest and most respected companies in India's private sector.

• Seven decades of a strong, customer-focused approach and the continuous quest for world-class quality have enabled it to attain and sustain leadership in all its major lines of business.

• L&T has an international presence, with a global spread of offices.

• The company's businesses are supported by a wide marketing and distribution network, and have established a reputation for strong customer support.

HISTORYLarsen (4.7.1907 - 27.7.2003)

Tourbo(27.02.1906 - 4.3.1982)

L&T was founded in Bombay (Mumbai) in 1938 by two Danishengineers, Henning Holck-Larsen and Soren Kristian Toubro.

Beginning with the import of machinery from Europe, L&T rapidly took on engineering and construction assignments of increasing sophistication. Today, the company sets global engineering benchmarks in terms of scale and complexity.

BACKGROUND

PRODUCTS AND SERVICES

• Construction• Engineered products and systems• Power projects• IT & Engineering services• Machinery valves and industry consumables• Financial services• Ship building• Electrical and electronic products and systems

BCG MATRIX

HIGH LOW

STARS QUESTION MARKS

Switch gear motors L&T Mutual fund

Power projects BPO Entry

Electrical and electronic products Metro project

IT & Engineering services

CASH COWS DOGS

Finance Fertilizers

Aerospace Cement

Shipbuilding Insurance

RELATIVE MARKET SHARE

MAR

EKT

GRO

WTH

RAT

E

GE MODEL

ECC INFOTECH HED

EAOC EBG-

MIPD - BFS

STRONG AVERAGE WEAK

HIG

H M

EDIU

M LO

W

BUSINESS STRENGTH

IND

UST

RY A

TTRA

CTIV

NES

S

I- GO AHEADII- WAIT &WATCHIII- STOP

STRUCTURE OF THE COMPANY

TYPES OF STRATEGIES

• INTEGRATION STRATEGIES:- Backward integration• INTENSIVE STRATEGIES:- Market development• DIVERSIFICATION STRATEGIES:- Conglomerate diversification

CONCLUSION

• Larsen and Toubro to be one of the best managed companies in Asia.

• Business today showed that the company was one of the most transparent & a leader on the issue of corporate governance

• Excellent management system• Systematic approach for everything which gained lots of awards• No 1 construction company in India• “ Since last few years L&T was becoming a lesson for companies

worldwide in managing explosive growth and developing internal capabilities on a continuous basis. ”

RECOMMENDATION

• Vision statement• Decision making• Financial aspects• Human resource management• Environmental upgradation

THANK YOU