LARSEN & TOUBRO LIMITED
BY: DEVASHREE MANSUK ROLL NO:45
INTRODUCTION La rse n & To u b ro Li i d ( L &T ) i a te ch n o l g y , m te s o e n g i e e ri g , co n stru cti n a n d m a n u fa ctu ri g n n o n co m p a n y. I i o n e o f th e l rg e st a n d m o st t s a re sp e cte d co m p a n i s i I d i ' p ri te se cto r. e n n as va S e ve n d e ca d e s o f a stro n g , cu sto m e r-fo cu se d a p p ro a ch a n d th e co n ti u o u s q u e st fo r w o rl n d cl ss q u a l ty h a ve e n a b l d i to a tta i a n d a i e t n su sta i l a d e rsh i i a l ts m a j r l n e s o f n e p n li o i b u si e ss. n L &T h a s a n i te rn a ti n a lp re se n ce , w i a g l b a l n o th o sp re a d o f o ffi s. ce T h e co m p a n y' b u si e sse s a re su p p o rte d b y a s n w i e m a rke ti g a n d d i b u ti n n e tw o rk , a n d d n stri o h a ve e sta b l sh e d a re p u ta ti n fo r stro n g i o cu sto m e r su p p o rt.
HISTORYLarsen ( 4 . 7 . 1907 - 27 . 7 . 2003 )
Tourbo ( 27 . 02 . 1906 - 4 . 3 . 1982 )L&T was founded in Bombay (Mumbai) in 1938 by two Danish engineers, Henning Holck-Larsen and Soren Kristian Toubro. Beginning with the import of machinery from Europe, L&T rapidly took on engineering and construction assignments of increasing sophistication. Today, the company sets global engineering benchmarks in terms of scale and complexity.
PRODUCTS AND SERVICESConstruction Engineered products and systems Power projects IT & Engineering services Machinery valves and industry consumables Financial services Ship building Electrical and electronic products and systems
BCG MATRIXM A R EK T G R O W T H R AT E R E LA T I E M A R K E T S H A R E V
HIGH STARS Switch gear motors Power projects Electrical and electronic products IT & Engineering services CASH COWS Finance Aerospace Shipbuilding
LOW QUESTION MARKS L&T Mutual fund BPO Entry Metro project
DOGS Fertilizers Cement Insurance
GE MODELIN DU ST RY AT TR AC TI VN ES S AVERAGE HIGH MEDIUM LOW STRONG WEAK
BFSI- GO AHEAD II- WAIT &WATCH III- STOP
STRUCTURE OF THE COMPANY
TYPES OF STRATEGIES INTEGRATION STRATEGIES:- Backward integration INTENSIVE STRATEGIES:- Market development DIVERSIFICATION STRATEGIES:- Conglomerate diversification
CONCLUSION Larsen and Toubro to be one of the best managed companies in Asia. Business today showed that the company was one of the most transparent & a leader on the issue of corporate governance Excellent management system Systematic approach for everything which gained lots of awards No 1 construction company in India Since last few years L&T was becoming a lesson for companies worldwide in managing explosive growth and developing internal capabilities on a continuous basis.
RECOMMENDATION Vision statement Decision making Financial aspects Human resource management Environmental upgradation
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