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Bertelsmann CR Re ort 2010
APPROACHING THEGRI GUIDELINES ASAN INTERNATIONAL
MEDIA COMPANY
International Seminar on Quality in Journalism,
Transparency and Sustainability
of Media Companies in Latin America
,
October 18, 2011, Cartagena de Indias
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Page 10 July 2011 · Bertelsmann AG · Company presentation
RTL Group –
Europe’s leading entertainment group
• 40 TV channels and 34 radio stations in ten countries
• Fremantle Media produces about 9,500 hours of programming a year in54 countries, including leading primetime programs for broadcasters innearly all of the world‟s major TV markets
• Strong growth in the on-demand sector: more than 1.4 billion videos streamedin 2010 (+46 percent)
• Extension of mobile offers: 60 apps started, more than 10 million downloads,
first live-TV offers
• Bertelsmann's stake: approximately 92 percent(which makes it the main shareholder of the publicly listed RTL Group)
• Headquarters: Luxembourg
www.rtlgroup.com
Europe's biggest broadcaster
A global leader in TV production
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Page 12 July 2011 · Bertelsmann AG · Company presentation
Random House –
World‘s largest trade book publisher
No. 1 in North America
No. 1 in Germany
No. 2 in United Kingdom
No. 2 in Spanish-speaking countries
• 200 editorially independent imprints in 16 countries
• 10,000 new books published annually worldwide
• 230 titles on “New York Times” bestseller list (2010)
• The most Nobel Prize winners of any book publishing group
• More than 25,000 English, German and Spanish language e-book titles
• Bertelsmann‟s stake: 100 percent
• Headquarters: New York
www.randomhouse.com
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Page 14 July 2011 · Bertelsmann AG · Company presentation
Gruner + Jahr –Europe’s leading magazine publisher
Gruner + Jahr worldwide• More than 500 magazines and digital offerings in over 30 countries
• Quality journalism at its best: thoroughly researched, informative, inspiringand entertaining
• Bertelsmann's stake: 74.9 percent(25.1 percent owned by the Jahr publishing family)
• Headquarters: Hamburg
www.guj.com
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Page 16 July 2011 · Bertelsmann AG · Company presentation
Arvato –
leading international provider of outsourcing services
• International provider of integrated solutions
• Service portfolio: Print services, customer care, CRM, supply chain management;entertainment services, financial services, IT services
• Working in partnership with some of the world„s best-known brands and almost allDAX-listed companies
• Specific B2B solutions for a wide range of sectors
• Locations in more than 30 countries
• Bertelsmann's stake: 100 percent• Headquarters: Gütersloh
www.arvato.com
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Page 5 July 2011 · Bertelsmann AG · Company presentation
Corporate culture
The Bertelsmann Essentials convey the goals and basic values of our company‟s employees,executives and shareholders, and are based on the Corporate Constitution. It is the responsibility of
our executives to spread and exemplify these values and to serve as role models. The Bertelsmann
Essentials reflect the current status of consensus and are subject to constant review, revision and
improvement.
Bertelsmann Essentials
PARTNERSHIP
ENTREPRENEURSHIP
CITIZENSHIP
CREATIVITY
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Page 7 July 2011 · Bertelsmann AG · Company presentation
Shareholder structure guarantees independence
Supervisory BoardIndependent and international composition; appoints and supervises the Executive Board
Executive BoardManagement of the business on their own responsibility
Voting rights100%
Bertelsmann AG
19.1% Share of capital
Shareholder’s meeting
Decisions about changes in articles of association, capital increases, profit distribution andelection of Supervisory Board members
Bertelsmann Verwaltungsgesellschaft (BVG)
Foundations(Bertelsmann Stiftung, RM Stiftung, BVG Stiftung)
Mohn family
80.9% Share of capital
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Page 20 July 2011 · Bertelsmann AG · Company presentation
Revenue and employee distribution
12,339 RTL Group
1,009 Corporate
8,485 Direct Group**
63,985 Arvato
5,264 Random House
13,337 Gruner + Jahr
* Based on total from divisions, not including Corporate/Consolidation
** The Direct Group businesses were restructured as of June 30, 2011.
Revenues by category 2010 in percent * No. of employees in divisions 2010
45.1 Products
and goods
8.9 Rights and royalties
19.1 Services
26.9 Advertising
and Notification
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anagemen an ommun ca on n a ecen ra ze company
CR Council since 2010
HR Council
be green Team
Corporate Compliance Committee
Communications via the CR Portal
Our A roach
Employees Governance and Compliance
Media Content and Products
Our Commitment
CR Facts & Figures
Project Data Base
• CoP for the UN Global Compact 2010
• First CR Report according to GRI
comin soon
Page 3 October 18, 2011· Bertelsmann AG · GRI Media Sector Supplement
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The awareness of bearing a special responsibility
as a me a company
Page 4 October 18, 2011· Bertelsmann AG · GRI Media Sector Supplement
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ur espons y owar s our mp oyees
Page 5 October 18, 2011· Bertelsmann AG · GRI Media Sector Supplement
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Our Responsibility towards the Environment
e e green n a ve
Page 6 October 18, 2011· Bertelsmann AG · GRI Media Sector Supplement
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be green
rogramm ng a roup aper upp y a an om ouse
Page 7 October 18, 2011· Bertelsmann AG · GRI Media Sector Supplement
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be green
+ o se ng ourna s s us ness g s ro uc on a rva o
Page 8 October 18, 2011· Bertelsmann AG · GRI Media Sector Supplement
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Ethics & Compliance at Bertelsmann
e er e smann o e o on uc
Page 9 October 18, 2011· Bertelsmann AG · GRI Media Sector Supplement
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e or- n-c e -pr nc p e a er e smann
At Bertelsmann the editor-in-chief principle describes the autonomy of a
media’s editorial team to inde endentl research evaluate
and disseminate its own content. The choice and form of
content and the way it is offered to customers is not decided by a central authority,but by the respective program managers, for example the publishing director or editor-in-
chief of a print magazine. There are no central directives about what
.
Page 11 October 18, 2011· Bertelsmann AG · GRI Media Sector Supplement
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Promoting Freedom of the Press
uropean ar er on ree om o e ress
Page 12 October 18, 2011· Bertelsmann AG · GRI Media Sector Supplement
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Promoting Freedom of the Press
e oun a on o e n erna ona ca emy o ourna sm
Page 13 October 18, 2011· Bertelsmann AG · GRI Media Sector Supplement
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a enges wor ng w e u e nes
GRI‘s technical grid versus
media‘s approach and journalism
Providing group-wide guidelines and KPIs
reporting of weaknesses
…an as u no eas :
Providing the manpower for theintense period of making the report
Page 14 October 18, 2011· Bertelsmann AG · GRI Media Sector Supplement
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ances repor ng accor ng o e u e nes
1. Provides a holistic concept of Corporate Responsibility
– .
3.
Adds specific issues via the Sector Supplements
4. Allows a step-by-step approach through the application levels
5. Serves as a starting point for further and strategic stakeholderdialog
.
7.
n t ates urt er nterna processes an externa percept on
Provides a combination of management approach,
Page 15 October 18, 2011· Bertelsmann AG · GRI Media Sector Supplement
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Bertelsmann CR Report 2010
ec s on o pro uce er e smann s -comp an epor
Quality
Boundary
Principles
Strategy and Analysis(Risk, Opportunity and Focus for
ontent
Profile
Re ort arameters
whole organisation)
Organizational ProfileG3
StandardDisclosures
Governance, commitments andengagement
Disclosure onManagementApproach (DMA)and PerformanceIndicators
Economic Category
Environmental Category
Human Rights
Labor
Society
ProductResponsibility
Page 16 October 18, 2011· Bertelsmann AG · GRI Media Sector Supplement
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Bertelsmann CR Report 2010
arge : pp ca on eve +
• Self-assessment: The com an can assess its own A lication Level.
• External certification: In addition, it can have the report externally
audited, which is reflected in the +. There is a strong trend towards this.
GRI Report Application Level
Partial All All
A s s u r e d
A s s u r e d
A s s u r e d
Profile
No Yes Yes
10 from 3 20 from 6 49 Core o r
t E x t e r n a l l
o r
t E x t e r n a l l
o r
t E x t e r n a l l
ManagementApproach
Performancedimensions dimensions + Sectors
R e
R e
R eIndicators
Tar et for Bertelsmann CR Re ort 2010.
Page 17 October 18, 2011· Bertelsmann AG · GRI Media Sector Supplement
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Bertelsmann CR Report 2010
egree o comp ance – a us quo, e ruary
Dimension Indicators (total) Already available in
Feb 2011
Bertelsmann
CR Report 2010conom c er ormance
EN Environmental Performance 30 7**
LA Labor Practices 14 6
HR Human Rights 9 2
PR Product Responsibility 9 3
SO Societal Performance 8 3
Total 79* 22 ?
Page 18 October 18, 2011· Bertelsmann AG · GRI Media Sector Supplement
core an a ona n ca ors** Status: information compiled for the 2008 carbon footprint.
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Bertelsmann CR Report 2010a er a y na ys s – re evan ssues or er e smann
Page 19 October 18, 2011· Bertelsmann AG · GRI Media Sector Supplement
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a er a y na ys s – nex s ep
k e h o l d e r s
c e f o r S t a
R e l e
v a
Page 20 October 18, 2011· Bertelsmann AG · GRI Media Sector Supplement
Relevance for Bertelsmann and its Divisions
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Bertelsmann CR Report 2010
Structure and thematic sections
Intro andBertelsmann
Profile
Centralidea
Corporate divisions:Portraits and CR activities by division
Annotatedindicators
section
Intro and Bertelsmann Profile Foreword by the CEO and the Works Council Chair. The company profile. The Essentials. CRStrategy and organization.
Taking action The central idea as essay and photo spread. Additional journalistic formats such as interviews etc.
possible
Portrait of the corporate divisions and their CR activities
How the central idea is translated in the corporate divisions. Profiles of each division. The activities in
detail and presented in various journalistic formats.
Annotated indicators section
The Indicators. GRI confirmation. CR contacts.
Page 21 October 18, 2011· Bertelsmann AG · GRI Media Sector Supplement
132 pages – German and English – printed on recycling paper – coming soon
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Bertelsmann CR Report 2010n ex
Page 22 October 18, 2011· Bertelsmann AG · GRI Media Sector Supplement
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Bertelsmann CR Report 2010er ca e
Page 23 October 18, 2011· Bertelsmann AG · GRI Media Sector Supplement
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Bertelsmann CR Report 2010na egree o comp ance
Dimension Indicators (total) Already available inFeb 2011
BertelsmannCR Report 2010
EN Environmental Performance 30 7** 12 / 3
LA Labor Practices 14 6 5 / 2
PR Product Responsibility 9 3 2 / 1
SO Societal Performance 8 3 3
Total 79* 22 30 / 7
*49 core and 30 additional indicators
Page 24 October 18, 2011· Bertelsmann AG · GRI Media Sector Supplement
** Status: information compiled for the 2008 carbon footprint.
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an s or your n a en on
Page 25 October 18, 2011· Bertelsmann AG · GRI Media Sector Supplement