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Las Vegas Nightclub & Bar ShowMarch 2010
Presented By:
Donna Hood CreccaPublisher & Editorial Director,
Nightclub & Bar Magazine, Questex
Robert PlotkinAuthor/Beverage Management Consultant, BarMedia
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Operations — The Devil is in the Details
Sales/Revenue — Increasing Sales Without Raising Prices
Product and Presentation — Selling Both the Sizzle and the Steak
Barmanship — The Intangibles that Only an Operator Can Provide
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Leverage Bar Real Estate – Drive Revenue With In-House Advertising
Donna Hood Crecca
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Get Social – Twitter, Facebook, YouTube and the
Internet
Donna Hood Crecca
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Suggestive Selling – Increase Sales, Guest Satisfaction in a
Moment
Robert Plotkin
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Infusions – Create Spirits and Cocktails the Competition Can’t Duplicate
Robert Plotkin
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Promote, Promote and Then Promote Some More
Donna Hood Crecca
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Do 2-fers and BOGO Right – But Lose the Back Up!
Donna Hood Crecca
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Bar Backs – Improve Service, Save on Labor Cost & Promote From Within
Robert Plotkin
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The Bar’s Achilles Heel – Dirty Glassware Send Entirely Wrong Message
Robert Plotkin
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If Nothing Else, Keep Your Bathrooms Clean!
Donna Hood Crecca
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Be Prepared For Success – Stock Proper Bartending Tools
Donna Hood Crecca
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Drink-Making in a .08 Universe – dictates smaller portions, lower
concentrations
Robert Plotkin
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Sparkling Mixology – Champagne cocktails classy, delicious, profitable
Robert Plotkin
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Think Global Sparklers – Prosecco, Cavas and Others
Donna Hood Crecca
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Coping With Labor Pains – Schedule As a Percentage of Sales
Donna Hood Crecca
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Alcohol-Free Programs – Zero-Proof Delivers Risk-Free Profits
Robert Plotkin
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Portioning Safeguards – Winning the Battle at the Point of
Thirst
Robert Plotkin
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Measured Pours – Low Tech, High ROI
Donna Hood Crecca
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Recipes for Success – Drink Consistency Counts
Donna Hood Crecca
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Muddling –Injecting Cocktail With Fresh Ingredients
Robert Plotkin
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Double Straining – Serve Fresh Cocktails With No Floaties
Robert Plotkin
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Garnish Better Than The Competition – Talk to the Chef!
Donna Hood Crecca
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Smokers – Make Their Butts Comfy in an Outdoor Area
Donna Hood Crecca
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Cross-Promoting Bar Cuisine – Let the Downtrodden Masses Eat
Robert Plotkin
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Enlightened Comp’ing – Getting More Bang For Your Promo Dollar
Robert Plotkin
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Aromatherapy – Set Bowls of Mint and Basil on the Bar
Donna Hood Crecca
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If You’re Going to Serve Draft Beers, Make Sure You Do it Right
Donna Hood Crecca
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Keep the Glass Programs – Instant souvenirs that Boost Margins
Robert Plotkin
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What Bartenders Say Matters – “No problem,” “Want another?” “Hey guys”
Robert Plotkin
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Hire for Hospitality Gene – Everything Else Can Be Taught
Donna Hood Crecca
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Ensure Staff Knows What They’re Talking About
Donna Hood Crecca
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Gun Control — Bottled Mixers and Sparkling Waters Enhance Quality, Production Value
Robert Plotkin
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Ice Balls — Not All Ice is Created Equally
Robert Plotkin
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State Your Case With Vendors – Make Them Work For You
Donna Hood Crecca
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Watch For Sticky Fingers – Improve Profits by Eliminating
Shrinkage
Donna Hood Crecca
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Backbar Management — What to Stock and How to Best Merchandise
It
Robert Plotkin
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Local Micro-Distilled Spirits — Small Batch Brands Shooting Up the
Charts
Robert Plotkin
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Wines from Emerging Regions – Juice With Huge Value
Donna Hood Crecca
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Read Nightclub & Bar Magazine Cover to Cover
Donna Hood Crecca
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Sessionability — What the Classics Have and the Rest
Don’t
Robert Plotkin
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Drink Menus — What Works, What Doesn’t and
What Consumers Want
Robert Plotkin
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Photos on Drink Menus – People Drink With Their Eyes
Donna Hood Crecca
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Have a Seat – Guests Today Looking For Intimate Conversation Clusters
Donna Hood Crecca
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Develop a Signature – Specialty Drinks a Dime a Dozen
Robert Plotkin
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Sangria – Profit-Laded and Acclaimed Universally Delicious
Robert Plotkin
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Send Flowers to the Living – Catch Your Staff Doing Good
Donna Hood Crecca
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Slow Down – Bartenders Lose Their Smiles When They’re Frantic
Donna Hood Crecca
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In Praise of Syrups – Simple, Agave and FlavoredCocktail-Essential
Robert Plotkin
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Old School Practices Best Left in the Past – Doubles, Cash-Outs, Post-Shift Drinks
Robert Plotkin
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Attend the NCB Show!
Donna Hood Crecca
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Don’t Be Your Own Worst Enemy — Leave the Jaguar at Home
Robert Plotkin
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Las Vegas Nightclub & Bar ShowMarch 2010
Presented By:
Donna Hood CreccaPublisher & Editorial Director,
Nightclub & Bar Magazine, Questex
Robert PlotkinAuthor/Beverage Management Consultant, BarMedia