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Lasa Charity Digital Summit Nov 12th 2012 Amplify Your Digital Campaigns
Are we making the most of our digital media content?
Jude HabibFounder/Director sounddelivery
@judehabib @sounddelivery
Are we being proactive and offering videos, audio content or photographs to media outlets to
support a campaign/story we have?
3
What’s changed?
Plus rise and rise of Social Media Channels..
The Media Needs You
And Journalists…
The Future is Digital The Future is Mutual
Why my passion for this area
• 15 years at the BBC developing multiplatform social action campaigns
• Work with charities to use digital media to tell their stories, engage new audiences and raise funds
• Passionate about digital storytelling• Don’t believe that charities maximize the
impact of their stories
The Blue Cross
Using multi-media content
Traditional media: exploiting different channels
PETS FOR LIFE CAMPAIGNPromoting the importance of pets to older people
Golden rules to get the media interested in your content
• Relevance• Unique content• Availability • Format• Persistence!
The Blue Cross: top 5 tips
• Look for your strengths • Give the media what they want• Don't be offended• Try different approaches • Be politely persistent
The Scouts
World Scout Jamboree 2011
Selling in Video to Media Outlets
Do’s and Don'ts DoSell the story first then the packageGive a shot list
Don'ts Over edit – The producer needs to feel they are doing something - their StyleGive everything you shoot
Create your own photo library and keep your images at hand
And audio.....
Great quality content – can be recorded on a mobile phone
Be prepared
Whose job is it to respond to potential media opportunities?
Maximising Your Multimedia Content
Don’t forget
Put storytelling at the heart of your campaigns
Thank You!
• Keep in touch • [email protected]• @sounddelivery• @judehabib• www.facebook.com/sounddelivery