PressContactBethKirshenbergLaSalleSolutions847.823.9600marketing@elasalle.com
LaSalleSolutionsextendspartnershipwithTRG-AMRfor2017raceseason
ROSEMONT,Ill.,Oct.6,2016—LaSalleSolutions,aleadingprovideroftechnologylifecyclemanagementservices,announcedtodaythatthecompanyhasextendeditspartnershipwithTheRacersGroup(TRG)-AstonMartinRacing(AMR)NorthAmericateamintothe2017season.Incelebrationofthepartnership,TRG-AMRisrevealingaspecialredLaSalleliveryforthisweekend’sracenearMonterey,California.
LaSalle’spartnershipwithTRG-AMRfocusesonstrongbusiness-to-business,cobrandingandhigh-endcorporatehospitalityevents,includingshowcarappearances,mediaeventsandmore.Buttherelationshipbetweenthetwogoesbeyondracingandisaprimeexampleofhowatechcompanycanactivatearoundmotorsports.
“We’vediscoveredthatthisisoneofthebestplaceseverforbusiness-to-businessopportunities,andLaSallehasprovenitwithseveraldealsputtogetherthroughtherelationshipsmadeoverraceweekendsthispastseason,”saidKevinBuckler,CEOofTRG-AMRNorthAmerica.“LaSallehasbeenthecatalystatatimewhenpeoplearereallydiscoveringthepowerofmotorsportsoverotherformsofadvertisingorspending.Weworkhardtohelpgroweachother’sbusinessesandevenhavealittlefunalongtheway.Whatcouldbebetter?”
“It’ssuchagreatexperienceforLaSalleSolutionstobeapartoftheTRGfamily,”saidStevenRobb,presidentoftheSolutionsGroupatLaSalleSolutions.“Eventhoughthisisthecloseofthe2016season,weareonceagainexcitedabouttheopportunitytopartnerwithTRGin2017andcontinuetobringaonce-in-a-lifetimeexperiencetoourcustomersandpartners.”
Theannouncementofthepartnershipextensioncomesbeforetheteam’sfinalAstonMartinraceoftheseason,takingplacethisweekend,Oct.7–9,attheMazdaRacewayLagunaSecainSalinas,California.ThecelebratoryLaSalleliverywillbeonfulldisplayasTRG-AMRdriversDerekDeBoerandJasonAlexandridisdefendtheteam’sSprintXGTSclasslead.
“Thishastrulybeenoneofthebestpartnershipswe’veseeninmotorsports,”saidBuckler.“Wecouldn’tbehappiertohaveStevenRobbandLaSalleSolutionsbackfor2017asoneofourprimarypartners.Theymaintainastrongandprofessionalrelationshipwithalloftheircustomersandvendorsthroughavarietyofeventsandhavefoundanaturalhomehereinthemotorsportspaddock.”
Visitwww.elasalle.com/LaSalleRacestolearnmoreabouttheLaSalleandTRG-AMRteam.
AboutLaSalleSolutions
Foundedin1980,LaSalleSolutionsisaleadingprovideroftechnologylifecycleassetmanagementservices.LaSalleenablesitscustomerstoimprovetheirtechnologyoperationsthroughenhancedprocesses,managementandreportingforbetterplanningandreturnoninvestment.LaSalleSolutions’processes,outstandingcustomerserviceandpowerful,market-leadingcloud-basedtoolset,LAMP,enablecustomerstoobtainbetterbusinessoutcomesthroughtransparencyandreliableresultsattheirfingertips.
LaSalleSolutionsisasubsidiaryofMBFinancialBank,N.A.,acommercialbankheadquarteredinChicago.MBFinancialInc.isthepubliclytradedholdingcompanyforMBFinancialBank,N.A.andistradedontheNASDAQas“MBFI.”
FormoreinformationonLaSalleSolutions,pleasevisitwww.elasalle.comandwww.YouTube.com/LaSalleSolutions.
LaSalle Solutions and LAMP are registered trademarks of LaSalle Solutions in the United States. ###