LASER RANGEFINDERS
THE WORLD’S #1 LASER RANGEFINDER
Publications• American Hunter – March 2012• Bowhunter – June 2012• Eastman’s Bowhunting Journal – March 2012• Bowhunting World Buyer’s Guide – 2012• Sportsman’s Bowhunter Gear Guide – 2012
PR COVERAGE
Publications• SHOT Business – Fusion 1600 ARC
– January 2012• BC Outdoors – Scout 1000
– Summer 2012• Bow & Arrow Hunting – Sport 850
– March 2012
PR COVERAGE
Oct 2012
PR COVERAGE
Highlights• American Hunter• American Rifleman• Bowhunter
• Bugle• Eastman’s Hunting Journal• Field & Stream• Petersen’s Hunting
2012 PRINT MEDIA PLAN
Highlights• Outdoor Channel• Sportsman Channel
• NBC Sports Channel• Pursuit Channel
2012 TV MEDIA PLAN
2013 NEW PRODUCTS
THE 2012 FAMILY
CREATING THE FAMILY
ObjectiveCreate a family using the G Force 1300 ARC as the foundation
RationaleThe vertical compact design shows well at retail Allows us to dominate at the most competitive price points
INTRODUCING…
An integration of Bushnell’s Award Winning Performance with the
Scout 1000 ARC…
… and the Premium Look and Features of the G Force 1300 ARC
SCOUT DX 1000 ARC
Rifle Mode Indicator
Line-Of-Sight, Unit of Measure
Aiming Reticle, Laser Transmit
Battery Life Indicator
Degree of Angle/Holdover
SCOUT DX 1000 ARC
Bow & Rifle Modes
SCOUT DX 1000 ARC
Bow & Rifle Modes
SCOUT DX 1000 ARC
Bow & Rifle Modes
Selective Targeting System
SCAN
SCOUT DX 1000 ARC
SCOUT DX 1000 ARC
Key Features 5-1000 Ranging Performance
1/10th yard displayed to 199 yards Angle Range Compensation (ARCTM)
Bow Mode – True Horizontal to 99 yards Rifle Mode – Displays holdover/bullet drop
Inches, centimeters, MOA & 1/10th MIL Variable Sight-In Distance (VSITM) E.S.P. – Extreme Speed PrecisionAvailability February 2013
202355 Scout DX 1000 ARC Black $256.65 $299.00202356 Scout DX 1000 ARC RT Xtra $274.15 $319.00
Description MAP RetailDealerSKU
5-1000 Yards Ranging Performance 10-1000 yards6x Magnification 6x
ESP Speed and Accuracy DNAARC Ballistics Data NoYes True Horizontal Distance NoYes Inclinometer NoYes Waterproof No393 FOV (ft. @ 1000 Yds) 320
16 mm Eye Relief 14 mm18 mm Eyepiece Dimension 13 mm$299 Retail Price $349
COMPARISON
Leupold
BUSHNELL WELCOMES TEAM PRIMOS
TEAM PRIMOS INTEGRATION
Objective•Create a new product at the $199 that will dominate the price point.
Rationale•The Bowhunter LRF has been around for a while and still does very well, but we want to “Throw the Knock Out Punch”.
INTRODUCING…
•A laser rangefinder for Bow and Rifle hunters.•Improved ARC Bow Mode that provides TRUE Horizontal Distance out to 199 yards.•That displays Line of Sight, Inclination Angle, and “Shoots Like” information at lightening fast speeds.The competition won’t be able to
handle
THE TRUTHKey Features 7-850 Ranging Performance Angle Range Compensation (ARCTM)
Bow Mode – True Horizontal to 199 yards Lightening Fast Acquisitions One Button Operation 4x Magnification Posi-Thread™ Battery DoorAvailability February 2013
202342 THE TRUTH 4x20 Black $171.50 $199.00
Description RetailDealerSKU
7-850 Yards Ranging Performance 6-800 yards4x Magnification 5x
430 Field of View (ft @ 1000 yds) 310YES Line of Sight Distance NO199 True Horizontal Distance (yds) 175Yes Rainproof Yes5 Exit Pupil (mm) 3.6
20 Eye Relief (mm) 14
TEAM PRIMOS APPROVED NO
$199 Retail Price $319
COMPARISON
Leupold
2013 LRF Family
THE TRUTH SCOUT DX 1000 ARC G FORCE 1300 ARCDealer Price $171.50 $256.65 $325.65Retail (MAP) $199.00 $299.00 $399.00
2013 BULLET PROOF GUARANTEE
“You’ll love them or we will buy them back---it’s that simple and they are that good”---Michael Waddell
Extended to beyond just Legend UHD binoculars Adding all optical products Trophy XLT and above Including Hunting laser rangefinders
If our consumers are not convinced these are the finest performance optics in their class, return them for a full refund of the purchase price
The New Bushnell Bullet Proof Money Back Guarantee---the best guarantee in the business.
LASER RANGEFINDERS
Simmons LRF 600 TI Tilt Intelligence™ providing THD (True Horizontal Distance) Vertical Profile 10-600 Yards / Meters Range 4x Magnification One Button Operation
LASER RANGEFINDERS
801405 Simmons LRF 600 Black $110.80 $221.95 801405C Simmons LRF 600 Black Clam $110.80 $221.95 801406 Simmons LRF 600 ATAC $122.50 $244.95
801406C Simmons LRF 600 ATAC Clam $122.50 $244.95801408C Simmons LRF 600 TILT Black Clam $133.80 $299.95
Description RetailDealerSKU
Simmons LRF 600 Vertical Profile 10-600 Yards / Meters Range 4x Magnification One Button Operation