LatAm Education Market Workshop

28.5.2012 at 9-13 @Poppari Jyväskylä

Finland

25. huhtikuuta 12

Hosts and collaborators

Henna Kääriäinen is a Finnish

entrepreneur in Monkey Business since its beginnig. Since 2008 she focused on the

LatAm market and was leading the first

stage of taking Tiimiakatemia to Brazil. Now she’s

finishing an MBA in Mondragon Uni in

Spain and co-creating new big

LatAm projects with that learning community.

Collaborator Anita Seidler is a

German-Russian co-founder of the Hub Madrid, who now works as a

strategic consultant and practice specialist at

McKinsey & Co in Rio de Janeiro.

Anita dedicates part of her time for

entrepreneurial projects, and she’s going to work with

us in Rio de Janeiro area actions.

Valtteri Melkko is a Finnish entrepreneur in Monkey Business. He got in touch with Brazil in 2006 when he brought Brazilian capoeira teachers to Finland and started a club in Jyväskylä. He

collaborated in bringing

Tiimiakatemia to Brazil and now he leads the Brazilian actions of Monkey

Business with a goal of opening a Yellow

Office in Brazil in 2013.

Natalia Ceruti is an Argentinan

marketing consultant and lecturer at

UADE. She’s got 17 years of business

experience leading the LatAm

internationalization of numerous European and Latin American

companies. Natalia´s experience is not

ordinary. That is why she is frequently invited as Guest Lecturer both, in

companies and in universities.

Maria Cecília Oliveira is a brazilian consultant

specialized in technical cooperation

projects in the educational field. She’s currently

dealing one between Brazil, Finland and

Spain at SENAC Sao Paulo. She's doing

her PHD at PUC São Paulo and is a

teacher in a post graduate researcher

group in Politics, international relation and social projects.

Pablo Villoch is a Chile-based consultant in

entrepreneurial learning towards sustainability. Hecoordinates the

Pedagogical Leadership Diploma,

offered by the Education Innovation Center at Fundacion

Chile for public school

principals. He is also professor in both private and public

ChileanUniversities.

Want to join as a host or collaborator? Knowledge is the only resource that grows by use, so we want to invite more hosts and

collaborators with LatAm knowhow on board. Express your interest and share why you’d like to join and what could you add to this movement by emailing to henna@banana.fi / valtteri@banana.fi.

25. huhtikuuta 12

What will you get by joining this workshop?

Spots are limited for 15 people from EduCluster Network, take yours by emailing: henna.gustafsson@jykes.fi

25. huhtikuuta 12

9.00 Welcome + our learnings from Brazilian Education Market

9.30 Learning Café with the Brazilian, Argentinan & Chilean table in 3 rounds of 30 min for conversations so that each one can visit each table and talk about the themes of interest in each market

11.00 Learning Café conclusions and ideas for next steps

12.00 Buffee lunch and free chatting & connecting with people

13.00 Bye and see you in LatAm!

Schedule & style of the workshop?

To get started we’ll share a situation pic of the Brazilian education market as seen by Henna & Valtteri during the 3 years of working with Senac SP on bringing Finnish education to Brazil. It will be delivered in a visual and interactive way provoking questions for the following Learning Café. A handbook with deeper analysis of the brazilian education market can be bought at the workshop on separate cost. We also promise to facilitate your face-to-face -contact with the chosen organizations on a Learning Journey to Brazil, that will be offered during the autumn 2012.

25. huhtikuuta 12

The interest of Finnish companies and public sector towards the Brazilian markets has grown strongly over the past years. One reason for this is certainly the strong economic growth in Brazil. “Brazil passed Great Britain and is now the world’s 6th biggest economy. There are 200 million people living in Brazil and it’s more than three times as many as in Great Britain. Last year the economical growth or Brazil was 7.5 %.” Translated from Finnish Taloussanomat, 27.12.2011

Brazil is also in strong development process of its educational system, and Brazilian organizations invest on the development work. “In the latest PISA-research Brazil ranked among the last countries. In a research made for a little over 60 countries Brazil ranked 53 with reading and the natural sciences skills and 57 with mathematic skilss.” Note translated from the Finnish Foreign Ministry’s publication: Suomen Ulkoasiainministeriö 6.5.2011.

Jyväskylä-based Finnish educational innovation Tiimiakatemia started it’s export to Brazil in 2009. There are already many Finnish tehcnological and maritime companies working in Brazil, such as Outotec, Metso and Wärtsilä. Still the educational organizations haven’t made it there yet strongly apart from the private actions related with the industrial companies. In February 2012 Finnish Prime Minister Jyrki Katainen and his delegation were visiting Brazil to encourage the relationship and activities between Finland and Brazil, and that trip will surely support more businesses to expand there.

Why Brazil might be interesting for you now?

A big opportunity in the Chilean education industry is that the Chilean Government plans to invest more than USD 4.000 million to improve the Quality of Education. Finnish education is perceived as world leader top one. Chilean universities and educational institutions are looking for international partners to position themselves and differentiate their programs. VTT Technical Research Centre of Finland has already visited Fundacion Chile for working on this field.

In the startup field the recently published Startup Genome research found that Santiago is the 12. best city to live when you are starting a startup. Chile is said to be a great country to enter the Latin American market because it’s not too big, but big enough to make pilots in the spanish speaking market. The environment is welcoming and stable.

Why Chile might be interesting for you now?

25. huhtikuuta 12

There are 15 seats available free of charge for EduCluster Network members in this workshop.

Reserve your seat by emailing: henna.gustafsson@jykes.fi

A brazilian buffee lunch will be offered around midday and a handbook of Brazilian educational market containing analysis of the chosen local companies and schools is possible to buy on separate cost.

Already before the workshop you can share your wishes for it’s content, and also tell if there are some specific companies you’d like to connect with in Brazil. In case you have a wish, please share it with: valtteri@banana.fi /

henna@banana.fi no later than 27.4.2012!

Organizers and supporters:

EduCluster Network represents the best Finnish expertise and practices in the field of education. Our strength is in a large pool of top educational experts and organizations. The platform of expertise is made up of national organizations of higher education, vocational education and different training, consulting and service businesses. Services range from mobile and eLearning solutions and short term consultancy services to long term professional development processes and educational system reforms. Our operating mode is client-based processing of development and learning where creative learning environment, top expertise and best practices coexist.

Check more: www.educlusterfinland.fi/en/educluster-finland-main/ecf-network.html

In Monkey Business our mission is to make the world more yellow. Our Yellow Office specializes in learning and strategy design. We believe that interaction is the critical success factor and a source of creativity. Thus it’s important to build leadership systems that encourage us to talk more from the heart. Dialogue and creation of new knowledge are the core of Monkey Business. With those we help organizations to innovate and solve wicked problems. Monkey Business has operated internationally since it’s launch in Oman in 2008. Our vision is to become a global collective of 700 entrepreneurs who specialize in the impossible. Like Dee Hock, we believe that “The future is not about logic and reason. It’s about imagination, hope, and belief.”

Check more: www.banana.fi

Join the workshop!

25. huhtikuuta 12