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LATAM 2020Unveiling the true potential of Latin America’s Internet & Mobile Market
HOW 2020 WILL LOOK AND WHY NOW IS THE RIGHT TIME TO INVEST
This presentation was made to share our research and experience on Latin America. Comments, questions and corrections are always welcome
Rodrigo Teijeiro Founder & CEO
Gustavo Victorica Co-founder & COO
Mayra Mange Junior Finance & Operations Analyst
More info on http://recargapay.com/about
Airtime and bill payments for the mobile generation, serving over 1 million customers today
AND IT IS WELL DESERVED…
Source: The Economist: February 2015 | Time: May 2015 Complete list of Unicorns https://www.cbinsights.com/research-unicorn-companies
Flipkart
Mu Sigma
Olacabs
PayTM
Quikr
Snapdeal
Zomato Media
$15
$1.5
$2.4
$2
$1
$2.5
$1
Accel Partners, DST
Sequoia, General Atlantic
Accel Partners, Matrix Partners, Sequoia
Intel Capital, Alibaba Group
Tiger Global
Intel Capital
Sequoia
3rd after US and China in # of Unicorns
INDIA IS GETTING A LOT OF ATTENTION RECENTLY
Company Valuation ($B) Select Investors
AND BY 2020 GDP LATAM > 1.8 x GDP INDIA
Source: IMF
GDP Latam=$6,694 M GDP India=$3,640 M
2015 2016 2017 2018 2019 2020
3,6403,312
3,0132,7562,5112,308
6,6946,336
5,9895,647
5,3645,167
Latin AmericaIndia
GDP in billion USD
vs
INDIA IS HOT, BUT LATAM IS STILL AHEAD
BY 2020…LATAM WILL HAVE MORE CREDIT CARD OWNERS THAN INDIA
Source: Global Findex | Own Estimations http://databank.worldbank.org/Data/Views/VariableSelection/SelectVariables.aspx?source=1228#
Credit card owners Latam
Credit card owners India216.5 M
232.4 M
Source: eMarketer | Own Estimations www.emarketer.com/Article/B2C-Ecommerce-Climbs-Worldwide-Emerging-Markets-Drive-Sales-Higher/1010004
BY 2020…
eCommerce Buyers Latam
173.4 MeCommerce Buyers India158.1 M
ECOMMERCE BUYERS LATAM > 1.1 x INDIA
Source: Frost & Sullivan | Own Estimation http://es.slideshare.net/FrostandSullivan/mobile-payment-services-in-brazil - http://www.frost.com/sublib/display-market-insight.do?id=291014067
BY 2020…
Mobile Payment Subscribers: Latam189.5 M
MOBILE PAYMENT SUBSCRIBERS LATAM > 1.4 x INDIA
133.1 M Mobile Payment Subscribers: India
Source: WeAreSocial | eMarketer | Ericson http://www.slideshare.net/wearesocialsg - http://www.emarketer.com/Article/Feature-Phones-Important-Mobile-Web-Use-Latin-America/1011774http://www.ericsson.com/res/docs/2014/ericsson-mobility-report-june-2014.pdf - http://www.emarketer.com/Article/Internet-Hit-3-Billion-Users-2015/1011602
HOW WILL 2020 LOOK?LATAM IS CLOSING THE GAP WITH THE ADVANCED ECONOMIES
Internet Users
Mobile Internet Users
B2C eCommerce
Retail mCommerce
Share of mCommerce
Account in a financial institution
331.7 M
231 M
$89.7 B
-
-
51.1%
414.3 M
395.4 M
$366.9 B
-
-
74.7%
113.7 M
84.9 M
$ 35 B
$ 2.5 B
9.7%
68.1%
143.6 M
119.8 M
$ 179.8 B
$ 30.2 B
36.8%
83%
259.3 M
185.7 M
$492.1 B
$76.4 B
22%
93.6%
289.9 M
234.9 M
$ 811.7 B
$ 157.9 B
29%
96.6%
286 M
223.5 M
$ 382.7 B
-
-
94.8%
312.4 M
297.1 M
$ 567.8 B
-
-
97.8%
2015 2020 2015 2020 2015 2020 2015 2020
EU
1
2
3
4
5
6
LATAM BRAZIL US
Source: US Census Bureau | eMarketer | Own estimations http://www.census.gov/prod/1/pop/p25-1130/p251130.pdf - http://www.emarketer.com/Article/Colombia-Joins-Top-Three-Smartphone-Markets-Latin-America/1011750
BY 2020…
Smartphone users Latam
385 M US Population
323 M
LATAM WILL HAVE MORE SMARTPHONE USERS THAN US INHABITANTS
Source: US Census Bureau | eMarketer | Own estimations http://www.census.gov/prod/1/pop/p25-1130/p251130.pdf - http://www.emarketer.com/Article/Nine-10-Latin-American-Social-Networkers-Use-Facebook/1010404
BY 2020…
Facebook users Latam
343 MLATAM WILL HAVE MORE FACEBOOK USERS THAN US INHABITANTS
US Population323 M
US Population323 M
Source: US Census Bureau | eMarketer | Own estimations http://www.census.gov/prod/1/pop/p25-1130/p251130.pdf - http://databank.worldbank.org/Data/Views/VariableSelection/SelectVariables.aspx?source=1228#
BY 2020…
Bank account owners Latam
395 M
LATAM BANK ACCOUNT OWNERS > 1.2 x US INHABITANTS
Source: Internet World Stats http://www.internetworldstats.com/stats.htm - http://www.internetworldstats.com/pr/edi061.htm
LATAM´S INTERNET POPULATION 202051% OF WORLD WILL BE CONNECTED; 63% OF LATAM
Africa Asia Erope Middle East North America Latam Oceania
32
414327
173
627
1,878
459
27
332310
113
582
1,386
321
20152020
LATIN AMERICA'S INTERNET POPULATION WILL GROW 25% IN THE NEXT 5 YEARS
GLOBAL3.07 B → 3.91 B
(in millions)
Source: eMarketer | Own Estimates http://www.emarketer.com/Article/Latin-American-Internet-Audience-Nears-310-Million/1011667
NUMBER OF INTERNET USERS IN LATAM 202064% OF ALL INTERNET USERS ARE IN BRAZIL, MEXICO AND ARGENTINA LATAM 414 M
63% penetration
BRAZIL 144 M 68% penetration MEXICO 89 M
68% penetrationARGENTINA
33 M 76% penetration
COLOMBIA 34 M
65% penetration PERU 22 M 65% penetration CHILE 14 M
75% penetrationOTHER 78 M 46% penetration
Source: eMarketer | WorldBank
BRAZIL VS LATAM LATAM IS HUGE, BUT ECOMMERCE IS CONCENTRATED IN BRAZIL
Latam 414.3 MBrazil 143.6 M
Internet Users
65%
35%
Latam 232.4 MBrazil 99.9 M
Credit Card Users
57%
43%
Latam 442 MBrazil 156 M
Mobile Phone Users
65%
35%
Latam $367 BBrazil $179 B
eCommerce
49%
51%
Latam 662 MBrazil 211 M
Population
68%
32%
Latam $6,694 BBrazil $2,354 B
GDP
65%
35%
Source: eMarketer http://www.emarketer.com/Article/Brazil-Rules-Latin-American-B2C-Ecommerce-Market/1011073
B2C ECOMMERCE SALES IN LATAMBRAZIL IS THE LARGEST AND MOST ADVANCED MARKET IN THE REGION
It´s not a matter of size… It´s about development:
Infrastructure
Technology adoption
Supply of goods & services
Buying patterns and cultures
Banking and credit card penetration
N
N
N
N
N
In January of 2015, mobile purchases accounted for 10% of retail eCommerce in Brazil
20.0
39%
8.7
17%
4.6
9%
17.9
51.3
23.4
37%
11.4
18%
5.5
9%
22.3
62.6
35.0
39%
16.1
18%
9.9
11%
28.7
89.7
49.9
42%
22.6
19%
13.1
11%
33.3
118.9
67.8
43%
33.1
21%
17.3
11%
39.4
157.6
91.9
44%
43.9
21%
25.1
12%
48.0
208.9
130.1
47%
58.1
21%
30.4
11%
58.1
276.8
179.8
49%
73.4
20%
40.4
11%
73.4
366.9
Brazil
Mexico
Argentina
Other
Latin America
Share
Share
Share
2013 2014 2015 2016* 2020*In Billion USD
2017* 2018* 2019*
Source: eMarketer http://www.slideshare.net/Engelnator/e-marketer-mexico-online-2009-presentation slide 10 - http://www.emarketer.com/Article/Brazil-Rules-Latin-American-B2C-Ecommerce-Market/1011073 http://www.emarketer.com/Article/Global-B2C-Ecommerce-Sales-Hit-15-Trillion-This-Year-Driven-by-Growth-Emerging-Markets/1010575
LATAM´S ECOMMERCE IS CLOSING THE GAPIN 5 YEARS LATAM´S ECOMMERCE WILL BE EUROPE'S TODAY
B2C eCommerce will have grown x 16+ in 10 years!
2010 2011 2012 2013 2014 2015 2016 2017* 2018* 2019* 2020*
B2C eCommerce sales in Latin America
2015
Western Europe Today
$ 22.2 Billion
$ 29.7 Billion
$ 36.8 Billion
$ 51.3 Billion
$ 62.6 Billion
$ 89.7 Billion
$ 118.9 Billion
$ 157.6 Billion
$ 208.9 Billion
$ 276.8 Billion
$ 366.9 Billion
$ 382.7 Billion
x 16.5
Source: eMarketer http://www.emarketer.com/Article/Feature-Phones-Important-Mobile-Web-Use-Latin-America/1011774 - http://www.emarketer.com/Article/Ad-Spending-Western-Europe-Continues-Rebound/1011239 http://www.emarketer.com/Article/Latin-America-Lags-Far-Behind-Social-Ad-Spend-per-User/1011237 - http://www.emarketer.com/Article/Digital-Ad-Spending-Worldwide-Hit-3613753-Billion-2014/1010736
DIGITAL AD SPEND GROWTH IN LATAMLATAM IS 1.5x GLOBAL AVERAGE AND MOBILE IS RAPIDLY GROWING
47.4%
23.4%
14.3%
16.5%
10.4%
15.0%
38.5%
28.7%
18.3%
17.1%
11.3%
16.9%
30.0%
18.4%
15.3%
15.1%
11.9%
14.7%
26.5%
18.3%
11.9%
14.0%
8.4%
12.4%
24.0%
15.9%
10.4%
11.2%
6.8%
10.3%
22.0%
14.5%
9.4%
10.7%
5.6%
9.6%
18.9%
13.5%
8.8%
9.8%
5.0%
8.8%
16.2%
12.5%
8.2%
9.1%
4.5%
8.1%
Middle East & Africa
Latin America
Asia-Pacific
North America
Western Europe
Worldwide
* Own Estimates
2013 2014 2015 2016* 2017* 2018* 2019* 2020*%change
Digital Ad Spending Growth Worldwide (by Region)
2013 2014 2015 2016 2017 2018 2019* 2020*
Mobile Ad Spending Total Ad Spending
70
60
50
40
30
20
10
0
Billi
ons
Share of Mobile to total Ad Spending
Source: eMarketer http://www.emarketer.com/Article/Latin-American-Ecommerce-Remains-Small-with-Few-Digital-Buyers/1010566 http://www.emarketer.com/Article/Brazil-Rules-Latin-American-B2C-Ecommerce-Market/1011073 - http://blog.digishopgirl.com/mobile-ad-spend-is-on-the-rise-in-brazil/
WHY BRAZIL LEADS THE WAY?BRAZIL IS THE LARGEST AND MOST ADVANCED MARKET IN THE REGION
Smartphone users are expected to grow 83%
eCommerce is expected to grow x 5.1
Online Buyers are expected to grow 97%
Advertising is expected to grow 45%
Account Owners are expected to grow 27%
107 M
$180 B
71.7 M
$32.6 B
175 M
59 M
$35 B
36.1 M
$22.5 B
138 M
2015 2020
STARTUP BOOM IN SÃO PAULO12th IN THE GLOBAL STARTUP ECOSYSTEM RANKING
Source: Compass The Global Startup Ecosystem Ranking 2015
Silicon Valley
New York City
Los Angeles
Boston
Tel Aviv
London
Chicago
Seattle
Berlin
1
2
3
4
5
6
7
8
9
Singapore
Paris
São Paulo
Moscow
Austin
Bangalore
Sidney
Toronto
Vancouver
10
11
12
13
14
15
16
17
18
São Paulo is the 3rd fastest growing ecosystem
Source: GlobalFIndex 2014 http://databank.worldbank.org/Data/Views/VariableSelection/SelectVariables.aspx?source=1228#
CREDIT CARD OWNERSHIP IS KEY TO UNDERSTANDING THISBRAZIL'S CREDIT CARD OWNERSHIP IS ON THE RISE, DRIVING ECOMMERCE
India Ecuador Bolivia Colombia World Mexico Venezuela Latin America Argentina Chile Brazil Uruguay United States
Credit Card Ownership70%
60%
50%
40%
30%
20%
10%
0%
Who
ow
n a
cred
it ca
rd (a
ge +
15)
Source: Kantar WoldPanel http://www.kantarworldpanel.com/global/smartphone-os-market-share/
ANDROID HAS CONSOLIDATED ITS LEADERSHIPANDROID IS NOW THE DOMINANT OPERATING SYSTEM ALL ACROSS LATIN AMERICA
Android iOS Windows Blackberry Other
86.9% 4.6% 5.5% 1.3% 1.7%
Latin America
Android iOS Windows Blackberry Other
62.4% 33.2%
3.8% 0.6%
-
US
Android iOS Windows Blackberry Other
74.0% 24.4%
1.0% -
0.6%
China
Android iOS Windows Blackberry Other
81.5% 14.8%
2.7% 0.4% 0.6%
India
2011 2012 2013 2014 2015 2016* 2017* 2018* 2019* 2020*
36.8%
31.3%
25.1%
18.6%
13.6%
9.7%
4.8%
2.5%0.8%0.1%
Source: ETC | emarketer | Own estimates http://etc-digital.org/digital-trends/ecommerce/mobile-commerce/regional-overview/latin-america - http://www.emarketer.com/Article/Mobile-Banking-Transactions-Rise-Sharply-Latin-America/1011229 /http://www.emarketer.com/Article/Brazil-Ranks-No-10-Retail-Ecommerce-Sales-Worldwide/1011804 - http://www.emarketer.com/Article/Mobile-Trending-Among-Brazils-Buyers/1012288
MCOMMERCESTRONG GROWTH IN MCOMMERCE = 31% CAGR
mCommerce as % of Retail eCommerce transactions in Brazil
Source: emarketer http://www.emarketer.com/Article/Mobile-Banking-Transactions-Rise-Sharply-Latin-America/1011229
WHAT´S DRIVING M-PAYMENTS?SMARTPHONES DRIVE STRONG GROWTH IN MPAYMENTS @14% CAGR
Preferred Banking and payment channel
2010 2015* 2020*
31%
16%
2%4%
6%
27%
Bank branch Mobile phone
Smartphone AdvantagesConvenience and flexibility
Better control over spending
Low financial inclusion combined with the high
mobile penetration
Less chances of getting mugged
E
E
E
E
Source: GlobalFIndex 2014 | The Millennial Dirruption Index http://databank.worldbank.org/Data/Views/VariableSelection/SelectVariables.aspx?source=1228# - http://www.millennialdisruptionindex.com/wp-content/uploads/2014/02/MDI_Final.pdf
BANKING INDUSTRY IS RIPE FOR DISRUPTIONAND DISRUPTION IS ALREADY ON ITS WAY
Account Penetration
Peru
Colombia
Mexico
Bolivia
Uruguay
Ecuador
Argentina
Latin Americ
a India
Venezuela, R
BWorld
ChileBrazil
United States
Banking is at the highest risk of disruption by millennials
Consumers don’t think their bank offers anything
different from other banks.
71% would rather go to the dentist than listen to what
banks are saying.
Innovation will come from outside the industry. In 5 years...
68% believe the way we access our money will be totally
different
70% expect the way we pay for things will be totally different
E
E
E
E
1
2
100
90
80
70
60
50
40
30
20
10
0
% who have an account at a financial institution (age +15)
Source: ETC | EuroMonitor http://www.euromonitor.com/india/country-factfile - http://www.euromonitor.com/china/country-factfile - http://blog.euromonitor.com/2015/01/life-in-latin-america-in-2015.html
2020 LOOKS GREAT, BUT THE OPPORTUNITY IS TODAYLATAM PER CAPITA CONSUMER EXPENDITURE $6,740 (2.25x CHINA, 6.6x INDIA)
Latin America is a consumer market the size of China but with a far higher per capita spending
$4.2 TRILLIONLATAM
623 Million$4.1 TRILLIONCHINA
1,393 Million$1.3 TRILLIONINDIA
1,282 Million
Source: ETC | EuroMonitor http://www.emarketer.com/Article/Internet-Hit-3-Billion-Users-2015/1011602 - http://www.emarketer.com/Article/Emerging-Markets-Drive-Facebook-User-Growth/1009875http://www.emarketer.com/Article/B2C-Ecommerce-Climbs-Worldwide-Emerging-Markets-Drive-Sales-Higher/1010004 - http://www.slideshare.net/brahms82/ww-mobile-phoneusersemarketer0713 http://www.slideshare.net/wearesocialsg
LATAM IS AMONG THE MOST PROMISING MARKETS INDIA IS BIG, LATAM IS HUGE
$17.45 tr
259.3 M
254.2 M
191.2 M
24%
161.8 M
50.73 B
151.1 M
GDP
Internet Users
Mobile Phone Users
Smartphone Users
Prepaid Mobile Phones
eCommerce Buyers
Digital Advertising
Facebook users
$2.3 tr
252.3 M
581.1 M
123.3 M
95%
65.4 M
0.97 B
195.7 M
$5.2 tr
331.7 M
406.9 M
152.6 M
80%
109.6 M
5.7 B
232 M
US INDIA LATAM
Source: The economist https://twitter.com/ianbremmer/status/614169472098766848?utm_source=fb&fb_ref=Default&utm_content=614177040456118273&utm_campaign=RodrigoTeijeiro&utm_medium=fb
BY 2050 LATAM WILL REMAIN ON TOPTOP 10 GDP: BRAZIL REMAINS IN 7th PLACE, MEXICO MOVES UP TO 8th
US (1)
China (2)
Japan (3)
Germany (4)
UK (5)
France (6)
Brazil (7)
Italy (8)
India (9)
Russia (10) 1,861
2,055
2,149
2,346
2,835
2,951
3,865
4,606
10,335
17,419
Nominal GDP 2014 - (U$S bn) Nominal GDP 2050 - (U$S bn)
China(1)
US(2)
India(3)
Indonesia(4)
Japan(5)
Germany(6)
Brazil(7)
Mexico(8)
UK(9)
France(10) 9,671
9,812
9,826
10,334
11,334
11,367
15,432
63,842
70,913
105,916
Economy moves up rankings
Economy moves down rankings
Economy remains at rankings
Source: Worldbank http://databank.worldbank.org/data/reports.aspx?source=doing-business&Type=TABLE#
WE ALWAYS THOUGHT DOING BUSINESS IN LATAM WAS HARDWELL… INDIA IS EVEN HARDER
39.6%
46
7%
11.9
111.2%
20.7%
25.3%
Cost to enforce a contract (% of claim)
Procedures required to enforce a contract (number)
Cost to register property (% of property value)
Procedures required to start a business (number)
Minimum paid-in capital required to start a business (% of income per capita)
Labor tax and contributions (%)
Profit tax (%)
30.6%
39.8
6.1%
8.3
3.2%
14.7%
20.7%
INDIA LATAM
Source: Global Entrepreneurship Monitor http://www.gemconsortium.org/country-profile/36
LATAM HAS VERY DIFFERENT REALITIESSTILL LANDSCAPE FOR ENTREPRENEURS ACROSS TOP LATAM COUNTRIES LOOKS PROMISING VS INDIA
142
6.6%
3.7%
39%
37%
8%
38%
Ease of Doing Business
Total early-stage Entrepreneurial Activity
Established Business Ownership
Perceived Opportunities
Perceived Capabilities
Entrepreneurial Intention
Fear of Failure
120
17.2%
17.5%
56%
50%
25%
36%
124
15.9%
9.6%
41%
62%
31%
25%
INDIA BRAZIL ARGENTINA
39
19%
4.5%
49%
53%
17%
30%
MEXICO
41
26.8%
8.8%
67%
65%
50%
28%
CHILE
ARGENTINA EXPANDS OUTSIDE ITS BORDERSTHOUGH SMALLER THAN BRAZIL, ARGENTINA IS GLOBALLY COMPETITIVE
1999
Tiger, Sequoia, Expedia
Private
US 1.3 B
Online Since
Select Investors
Type
Valuation/ Market Cap
1999
Hicks Muse Tate and Furst, Ebay Inc
Public
USD 5.99 B
2003
FTV Capital, Riverwood Capital
Public
USD 1.17 B
BRAZIL IS HUGE BUT PLAYS LOCALLYBRAZILIAN COMPANIES STARTING TO GROW REGIONALLY WITH GREAT OPPORTUNITIES AHEAD
Source: eMarketer http://www.emarketer.com/Article/Brazil-Rules-Latin-American-B2C-Ecommerce-Market/1011073
1
2
3
4
5
6
7
$887
$800
$700
$375
$375
$250
$250
Rocket Internet
Tiger
Grupo Folha
Naspers
Seek
Insight
Kaszek
Valuation(USD Million)
Lead InvestorFirm
1
2
3
4
$2,317
$2,112
$706
$375
BOVESPA
BOVESPA
BOVESPA
BOVESPA
Valuation(USD Million)
Trade InFirm
Dafiti
Netshoes
UOL
Buscapé
Catho
Hotel Urbano
Viva Real
B2W
TOTVS
Grupo Linx
Alog
IPO VC/PE
THE TIME TO INVEST IS NOWBIG BETS IN LATAM; + USD 1.2 BILLION IN LAST 18 MONTHS ALONE
Source: Internal research, select deals Complete list: https://goo.gl/eRnpsK
Elo7, EduK
Dafiti, Netshoes
Hotel Urbano, Elo7
Nubank, GetNinjas, Guiabolso, GOintegro, Contabilizei
Movile
GetNinjas, Elo7, Conta Azul, Emprego Ligado, Enjoei, Meus Pedidos
Psafe, BankFacil, Minuto Seguro, Resultados Digitais
Netshoes, Navent, GOintegro
Nubank
Hotel Urbano, Nubank, 99Taxis, GetNinjas, ContaAzul
- APPENDIX -
World
Latin America
Advanced Economies
MACROECONOMIC OUTLOOKTHE COMMODITY BOOM IS OVER, BUT THE RECOVERY IS ON IT’S WAY
Source: IMF http://www.google.com/publicdata/explore?ds=k3s92bru78li6_#!ctype=l&strail=false&bcs=d&nselm=h&met_y=ngdp_rpch&scale_y=lin&ind_y=false&rdim=world&idim=country_group:205:110&idim=world:Earth&ifdim=world&tstart=1403406000000&tend=1592794800000&hl=en_US&dl=en_US&ind=false
2015 2016 2017 2018 2019 2020
5,00%
4,00%
3,00%
2,00%
1,00%
0,00%
GDP Growth
3,45%
0,86%
2,36%
3,76%
2,01%
2,42%
3,85%
2,67%
2,18%
3,87%
2,81%
2,08%
3,93%
2,91%
1,96%
3,97%
2,98%
1,95%
FOREIGN DIRECT INVESTMENTBRAZIL'S FDI INFLOWS ARE STILL LARGE AND GROWING
Source: PWC | CNN | IMF | United Nations | OECD http://www.pwc.com.br/pt/ceo-survey-brazil/2015/index.jhtml - http://edition.cnn.com/2015/03/15/americas/brazil-protests/ - https://www.imf.org/external/pubs/ft/weo/2015/update/01/pdf/0115.pdFhttp://unctad.org/en/PublicationsLibrary/webdiaeia2015d1_en.pdf - http://www.oecd.org/eco/outlook/mexico-economic-forecast-summary.htm
Top 10 economies by FDI inflows (billion USD)
China Hong Kong US Singapore Brazil UK Canada Australia Netherlands Luxembourg
$36$42
$49$53$61$62
$81$86
$111
$128
LATAM´S ONLINE POPULATION IS FAR FROM SATURATIONINTERNET PENETRATION
Source: eMarketer | WeAreSocial http://www.emarketer.com/Article/Latin-American-Internet-Audience-Nears-310-Million/1011667 - http://www.slideshare.net/wearesocialsg
56%
43%
88%
26%69%
81% 45% 38%
36%
19%33%
51%
Central America
South America
AfricaOceania
East Asia
Southeast Asia
Central AsiaNorth
America
South Asia
East EuropeWest
Europe
Middle East
Global Average 42%
Latam Average 54.1%
Internet penetration in Latin America is still relatively small. Nonetheless, Latam´s online penetration reach 378.3M 2018 a 22% increase compared to 2014
INTERNET USERS 2020BRAZIL IS BIG, YOUNG AND HIGHLY ACTIVE
Source: KPCB http://www.kpcb.com/internet-trends
1
2
3
4
5
6
7
632 M
259,3 M
252,3 M
114 M
104 M
87 M
83 M
47%
84%
20%
56%
61%
84%
90%
Internet Users PenetrationRegion
China
US
India
Brazil
Japan
Russia
Indonesia
2015
Rank
1
2
3
4
5
6
7
850 M
465 M
290 M
143.6
142.8
107.6
105.5
59%
34%
85%
68%
53%
86%
75%
Internet Users PenetrationRegion
China
India
US
Brazil
Indonesia
Japan
Russia
2020
Rank
YOUNGER AUDIENCE+60 % OF BRAZIL'S INTERNET AUDIENCE IS UNDER 35
Source: GlobalWebIndex http://www.globalwebindex.net/blog/internet-users-in-latam-spend-the-most-time-online - http://www.statista.com/statistics/272365/age-distribution-of-internet-users-worldwide/ http://www.statista.com/statistics/319891/age-distribution-of-internet-users-latin-america/ - http://www.statista.com/statistics/254724/age-distribution-of-internet-users-in-brazil/
Global
Latam
Brazil 4.90%
7.20%
12.70%
11.60%
12.90%
13.70%
20.90%
21.50%
20.40%
23.20%
27.00%
26.70%
39.40%
31.40%
26.50%
0-24 25-34 35-44 45-54 Above 55
LATAM INTERNET USERS ARE HIGHLY ACTIVE
Source: GlobalWebIndex | eMarketer http://www.globalwebindex.net/blog/internet-users-in-latam-spend-the-most-time-online - http://www.emarketer.com/Article/Brazils-Web-Users-Take-Top-Spot-Latin-America-Time-Spent-Online/1011152
Brazil
Latin America
Argentina
Peru
Chile
Venezuela
Colombia
Mexico
0 5 10 15 20 25 30 35
INTERNET USERS IN BRAZIL SPENT 37.7% MORE MONTHLY TIME ONLINE THAN THE AVERAGE IN LATIN AMERICA
Average Monthly Time Spent Online
INTERNET USERS IN LATAM SPEND THE MOST TIME ONLINE
Time Spent Online, by Region
Latin America
North America
Middle East & Africa
Asia Pacific
Europe
420 680% 20%40%60% 0%
Online PC/Laptop/Tablet Online Mobile
MOBILE ONLINE
Source: WeAreSocial | eMarketer | Ericson http://www.slideshare.net/wearesocialsg - http://www.emarketer.com/Article/Feature-Phones-Important-Mobile-Web-Use-Latin-America/1011774http://www.ericsson.com/res/docs/2014/ericsson-mobility-report-june-2014.pdf
3G &4G CONNECTIONS COMPARED TO MOBILE CONNECTIONS
57%
31%
85%
16%84%
85% 53% 21%
34%
8%48%
53%
Central America
South America
AfricaOceania
East Asia
Southeast Asia
Central AsiaNorth
America
South Asia
East EuropeWest
Europe
Middle East
Global Average 38%
Latam Average 57%
Data volumes and revenues are growing strongly in Latam, fuelled by the changing device mix with increasing smartphone adoption and mobile broadband services
MORE MOBILE PHONES THAN PEOPLE
Source: eMarketer | WeAreSocial | GSMA | UOL http://www.emarketer.com/Article/Nearly-400-Million-Latin-America-Used-Mobile-Phones-2014/1011818 - http://www.gsmamobileeconomylatinamerica.com/GSMA_Mobile_Economy_LatinAmerica_2014.pdfhttp://tecnologia.uol.com.br/noticias/redacao/2014/11/14/numero-de-linhas-de-celulares-no-brasil-passa-de-278-milhoes.htm#fotoNav=17
THERE ARE MORE MOBILE CONNECTIONS THAN PEOPLE IN BRAZIL
2013 2014 2015 2016 2017 2018
434.4426.1416.5406.9395.5379.5
63.2% 65.2% 66.4% 67.3% 68.2% 68.9%
Mobile Phone Users Latin America
By September 2014, there were 702 million mobile connections in Latin America (112,3% compared
to population) +80% prepaid connections
In Brazil, there are 278 million mobile connections (138% compared to population)
75% prepaid connections
57.0%
62.0%
67.0%
72.0%
77.0%
2013 2014 2015 2016 2017 2018
Brazil Mexico Argentina Latam
Mobile Phone user penetration by Country
RecargaPay is airtime and bill payments for the mobile generation.
The main problem we are solving is the +20 min that most people in Latin America spend in lines to pay for airtime or utilities, when they could be transacting on their mobile in 10 seconds. This happens billions of times a year. The second problem is that access to smartphones largely exceeds banked population, which means that many are left out of the convenience of mobile payments, due to lack of access to digital payments.
RecargaPay is already the leading mobile prepaid top-up platform in Brazil and Latin America, (with over 1 million mobile customers), and it is now expanding into utility bill payments and financial services for the unbanked.
We feel that it is time to democratize mobile payments.
More info: http://recargapay.com/about