LatentView Analytics – An Overview

Top Performer, PAKDD 2009

Data Mining Competition

Runners-Up, INFORMS

Data Mining Contest 2008

LatentView at a Glance

- "Thanks for the great work your team provided! I am

very impressed with the quality and quick turn around“

� GM, Consumer Lifestyle, Leading Global Consumer Goods Provider

- “Great analysis and presentation on customer

management strategy - very impressive”

� VP, Business Development, Leading Life Insurer

2

Awards & Recognition

INFORMS Data

Mining 2008 PAKDD 2009 KDD 2009

Customer Accolades

� Knowledge Services for Marketing &

Strategy - Data Analysis, Insight

Generation and Analytics

� Integrate Market Intelligence with

Analytics using Enterprise data and

Social Media

� Perform Qualitative & Quantitative

Analysis and present findings in a

structured, concise, actionable format

� Robust Global Right-Shoring model that

leverages proprietary technology,

reduces risks & supplements in-house

capability

� Serves clients across US, Europe and

India

Overview

4Es that make LatentView Different!

3

EFFICIENCYECONOMICS

EXPERTISE

Business

Digital

Marketing

Digital

Marketing

Market

Intelligence

Market

Intelligence

Advanced

Analytics

Advanced

Analytics

Dashboards,

Scorecards

Dashboards,

Scorecards

>30% Cost

Savings

Enable Client to focus on Strategy

Experience with Fortune 500s

ENGAGEMENT

Tiered Client relationship for Results

Engagement Structure and Typical Profiles

PROGRAM MANAGER

MKTG & STRATEGY TEAM

Client LatentView

PROJECT MANAGER

CORE TEAM

4

Scalable Analyst Team

SHARED SERVICES TEAM

� Primary interface for the Client

� Ensures seamless workflow management, quality control and delivery

schedule management

� Dedicated analyst team with experience in Strategy and Mktg projects

� Expertise in Competitive Intelligence, Market Research, Data Analysis,

Analytics, Visualization

� Specialized support on demand across projects

� Experts with a wide variety of skill sets including Advanced Modeling,

VBA, Search & Aggregation experts, Software Development

The scalable analyst team will be

utilized during peak load and to

provide crunch time support

Project Manager

Core Analyst Team

Scalable Analyst Team

Marketing & Strategy Decision Needs

5

Market

Intelligence

Marketing

Analytics

Decision

Enablers

SOLUTION

OFFERINGS

CAPABILITIES

CREATE COMMUNICATE DELIVER

Understand & Address

Market Needs

Inform & Persuade

Customers

Target & Grow

Customers

VALUE. VALUE. VALUE.

Qualitative

Analysis

Quantitative

Analysis

Application

Development

Enable Strategy Teams make Informed Decisions

6

Strategic

Projects

Market

Research

Opportunity

Analysis

� New Product Introduction

� Market Entry Study

� Market Potential Study

� Market Sizing

� Competitor Analyses

� Market Trends

� Regulatory Landscape

� M & A decisions

� Service Channel revamp

Market

Intelligence

Marketing

Analytics

Decision

Enablers

Transform Data into Actionable Insights

7

Market

Intelligence

Marketing

Analytics

Decision

Enablers

Interaction

Demographics

Transactional

Attitude

DATA

Data Mining

Text & Opinion

Mining

Predictive Modeling

TECHNIQUES SOLUTIONS

Customer

Management

Marketing

Management

� Segmentation

� Cross sell/Up-sell

� Lifetime Value

� Consumer Insights

� Promotions

Effectiveness

� ROI Analysis

� Marketing Mix

Modeling

Incorporate Insights into Everyday Business

8

VisualizeAnalyze

Market

Intelligence

Marketing

Analytics

Decision

Enablers

Optimize

9

We would be happy to help.

shivakumar.narayanan@LatentView.com

www.LatentView.com

Do You Have

Any Questions?

Princeton Mumbai Chennai

+1 609 955 3503 +91 22 6746 4239 +91 44 4344 0700